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Download this report for:",{"type":96,"style":97,"children":98},"list","bulleted",[99,109,118,127,136],{"type":100,"children":101},"listItem",[102],{"type":72,"children":103},[104,107],{"type":67,"marks":105,"value":106},[69],"✔️ Key trends",{"type":67,"value":108}," and macroeconomic forces shaping the landscape in 2025",{"type":100,"children":110},[111],{"type":72,"children":112},[113,116],{"type":67,"marks":114,"value":115},[69],"✔️ Market analysis",{"type":67,"value":117}," of 100+ active lifestyle brands with data from Similarweb and Pathmatics",{"type":100,"children":119},[120],{"type":72,"children":121},[122,125],{"type":67,"marks":123,"value":124},[69],"✔️ Case studies ",{"type":67,"value":126},"from New Engen clients like Cotopaxi and category-leading brands",{"type":100,"children":128},[129],{"type":72,"children":130},[131,134],{"type":67,"marks":132,"value":133},[69],"✔️ Actionable insight ",{"type":67,"value":135},"on media planning and measurement, from New Engen strategists ",{"type":100,"children":137},[138],{"type":72,"children":139},[140,143],{"type":67,"marks":141,"value":142},[69],"✔️ 6 growth strategies ",{"type":67,"value":144},"for brand-building and driving scale long-term",{"type":63,"level":64,"children":146},[147],{"type":67,"value":148},"Learn More",{"type":72,"children":150},[151],{"type":67,"value":152},"Want to know more before you download? 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Whether you’re a market leader like Nike or REI, or a challenger brand like On Running or Cotopaxi, the insights here will help you benchmark your strategy against peers and competitors.",{"type":100,"children":178},[179,184],{"type":72,"children":180},[181],{"type":67,"marks":182,"value":183},[69],"What challenges are active lifestyle brands facing in 2025?",{"type":96,"style":160,"children":185},[186],{"type":100,"children":187},[188],{"type":72,"children":189},[190],{"type":67,"value":191},"Rising tariffs, softer consumer demand, and increased competition are all squeezing margins. At the same time, platform dominance by Amazon, Walmart, and Temu is reshaping how consumers discover and purchase. The report outlines the biggest risks—and shows how leading brands are adapting through smarter media investments, AI-driven discovery, and audience-first strategies.",{"type":100,"children":193},[194,199],{"type":72,"children":195},[196],{"type":67,"marks":197,"value":198},[69],"What growth strategies should active lifestyle brands prioritize in 2025 & beyond?",{"type":96,"style":160,"children":200},[201],{"type":100,"children":202},[203],{"type":72,"children":204},[205],{"type":67,"value":206},"The report identifies the 6 key growth strategies previewed below—with examples, best practices, and actionable guidance for brands. Here's a preview: AI-fueled discovery, promotional periods, influencer strategy, measurement must-haves, & optimizing Amazon.",{"type":100,"children":208},[209,214],{"type":72,"children":210},[211],{"type":67,"marks":212,"value":213},[69],"How can I use this report in my 2026 media planning?",{"type":96,"style":160,"children":215},[216],{"type":100,"children":217},[218],{"type":72,"children":219},[220],{"type":67,"value":221},"The full report provides benchmarks, examples, and expert recommendations to apply directly to your planning. 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900w,https://www.datocms-assets.com/151374/1767034065-ne_blog_thumbnails_january_v1.png?auto=format&fit=max&h=2440&q=85&w=2440 1200w","https://www.datocms-assets.com/151374/1767034065-ne_blog_thumbnails_january_v1.png?auto=format&fit=max&h=2440&q=85&w=2440","data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgODxIQDh4ODg0NDhYNDg0YFxUcGCIVFhUmHysjHR0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAkQHDsoIig7Ozs7Ozs7LzsvLy8vLy8vLy87Ly8vOzsvOy8vLy8vLy8vOzsvLy8vLy8vOy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAYAAADAQEAAAAAAAAAAAAAAAABBAUDAP/EAB0QAAIDAAIDAAAAAAAAAAAAAAABAgMRBEEFFCH/xAAXAQADAQAAAAAAAAAAAAAAAAAEBQYD/8QAGxEAAQQDAAAAAAAAAAAAAAAAAQACERIDBCH/2gAMAwEAAhEDEQA/AMFB3SSKr8fF8Td6Jeuv6hyXNs9bBi+0qK1jiqZCVdSq1JgBBu3W2caAGEJkcy3Av//Z","#05a5a7",{"relatedText":323},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://hinewengendata.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339429165]