[{"data":1,"prerenderedAt":181},["ShallowReactive",2],{"insight-digiday-kelly-dye-on-ai-in-influencer-marketing":3},{"page":4,"related":93,"index":179},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":10,"categories":12,"contributors":21,"content":28,"thumbnailStyle":81,"schemaTypes":92,"schemaCustom":24,"faqs":10,"seo":10},"JXJ2g0r4QHad2ZOBFaoFPw","2025-03-04T23:52:49+00:00","2025-03-17T16:19:49+00:00","Digiday: Kelly Dye on AI in Influencer Marketing","digiday-kelly-dye-on-ai-in-influencer-marketing",null,"2024-03-04",[13,17],{"id":14,"slug":15,"title":16},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":18,"slug":19,"title":20},"Pp903R23RBa0m_FTD3Ciig","influencer","Influencer News",[22],{"id":23,"custom":24,"existing":25},"BOwEKn2JQVi6krhawCz5mA","",{"id":26,"name":27},"OarM8WxsRAK2eBAVqZpbIA","Kelly Dye",{"value":29,"blocks":80},{"schema":30,"document":31},"dast",{"type":32,"children":33},"root",[34,42,46,50,69,72],{"type":35,"children":36},"paragraph",[37],{"type":38,"marks":39,"value":41},"span",[40],"emphasis","The following is a summary of an article originally published by Digiday on March 4th, 2024.",{"type":35,"children":43},[44],{"type":38,"value":45},"SEATTLE, WA - The continuous flood of content creators entering the market has fueled fierce competition between platforms and among influencers themselves. While AI applications like AI avatars and in-app shopping have offered some relief to these strains, they also come with their own set of issues. Ultimately, there’s a lack of consensus among industry leaders around the role that AI should play, and how to best reconcile concerns of ethics and authenticity.",{"type":35,"children":47},[48],{"type":38,"value":49},"As far as Kelly Dye, VP of Influencer Strategy at New Engen, is concerned? The best use cases for AI are the ones aimed at optimization and scale. AI avatars, on the other hand, are antithetical to the “real content from real people” principle that the industry is built on.",{"type":35,"children":51},[52,54,67],{"type":38,"value":53},"Read the full article on ",{"url":55,"meta":56,"type":63,"children":64},"https://digiday.com/media-buying/media-buying-briefing-influencer-marketing-looks-to-grow-with-ai-avatars-and-shoppable-content/?utm_campaign=digidaydis&utm_source=linkedin&utm_medium=social&utm_content=30424",[57,60],{"id":58,"value":59},"rel","noreferrer noopener",{"id":61,"value":62},"target","_blank","link",[65],{"type":38,"value":66},"Digiday",{"type":38,"value":68},".",{"type":35,"children":70},[71],{"type":38,"value":24},{"type":35,"children":73},[74,78],{"type":38,"marks":75,"value":77},[76],"strong","About Digiday",{"type":38,"value":79},"\nDigiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.",[],{"id":82,"type":83,"image":84,"photo":86,"logo":88,"bg":90},"IrUHejG3RLmzOx6VaDTBQA","thumbnail_media_mention_block",{"thumbnail":85},"https://www.datocms-assets.com/151374/1741132344-digiday-party-popper-money.png?auto=format&fit=max&h=600&q=85&w=700",{"url":87},"https://www.datocms-assets.com/151374/1741207484-kelly-dye.png",{"url":89},"https://www.datocms-assets.com/151374/1741892294-digiday-logo-edited.png",{"hex":91},"#242424",[],[94,124,153],{"slug":95,"title":96,"date":10,"categories":97,"thumbnail":99,"thumbnailStyle":114},"caroline-levere-advertising-week-april-2026","Advertising Week: Caroline Levere on the Future of Creator 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1170px","https://www.datocms-assets.com/151374/1777492615-advertising-week-thumbnail-april-2026.jpg?auto=format&fit=max&h=2440&q=85&w=2440",1.95,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgXCgoLDiAQDQ0NGRUWDREYFxoZHSIVFhUaHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAEBgEDBQD/xAAeEAABBAEFAAAAAAAAAAAAAAABAAIDEQQFISIxUf/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAP/EABsRAAEFAQEAAAAAAAAAAAAAAAABAgQRMSED/9oADAMBAAIRAxEAPwB01N7YxVoLGlHqo1iZ5k7WeJ3tIorJQ/KI5U0aGjjYK5AQZDzjjdSnwm6C69P/2Q==","#d5ac36",{"id":115,"type":83,"image":116,"photo":118,"logo":120,"bg":122},"agDXZkDsQIKYagUMaW7Lmg",{"thumbnail":117},"https://www.datocms-assets.com/151374/1777492615-advertising-week-thumbnail-april-2026.jpg?auto=format&fit=max&h=600&q=85&w=700",{"url":119},"https://www.datocms-assets.com/151374/1777492430-caroline-levere-transparent.png",{"url":121},"https://www.datocms-assets.com/151374/1741892274-advertising-week-logo-edited.png",{"hex":123},"#FAF2E8",{"slug":125,"title":126,"date":127,"categories":128,"thumbnail":137,"thumbnailStyle":10},"september-2025-tiktok-trends","September 2025 TikTok Trends: Viral Moments You Need to Know","2025-08-25",[129,133],{"id":130,"slug":131,"title":132},"B0y1WBnOS32UYm7_kNLcPQ","trends","Trends",{"id":134,"slug":135,"title":136},"LbuHh1WgRAydUNn_o9U0-w","tiktok","TikTok",{"alt":138,"title":139,"focalPoint":140,"width":141,"height":142,"thumbnail":143,"small":144,"medium":145,"responsiveImage":146},"Illustration of a stack of colorful books and a pair of pink scissors against a teal background, with an upward arrow symbolizing growth—used to represent the intersection of learning, creativity, and rising trends on TikTok in September.","September 2025 TikTok Trends – Viral Growth Concept 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900w,https://www.datocms-assets.com/151374/1756147167-ne_blog_thumbnails_september_v1.png?auto=format&fit=max&h=2440&q=85&w=2440 1200w","(max-width: 1200px) 100vw, 1200px","https://www.datocms-assets.com/151374/1756147167-ne_blog_thumbnails_september_v1.png?auto=format&fit=max&h=2440&q=85&w=2440",1.7751479289940828,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgNERMLDhASDhkNDh0aFg0PFxUZGCITIhUaKzclJh0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHBAQHDsoIig7Ly87Ozs7Ozs7LzsvOzsvOy87Ozs7Oy87Oy8vLzsvLzsvOzsvLy8vLy8vOy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAACAwEEBf/EABoQAAIDAQEAAAAAAAAAAAAAAAEDAAIRBAX/xAAXAQADAQAAAAAAAAAAAAAAAAAEBQYD/8QAHREAAQMFAQAAAAAAAAAAAAAAAQACEQMFBiExEv/aAAwDAQACEQMRAD8ALk5B0dIBMu9XlUpbQZmJffndtTHN9FrGYYxqC/z1RtB2F+dhKYk0ZgMmBdlr33ZE3aLzHUI847Ogv//Z","#05a5a7",{"slug":154,"title":155,"date":156,"categories":157,"thumbnail":163,"thumbnailStyle":10},"influencer-marketing-trends-june-2026","Influencer Marketing Trends: June 2026","2026-05-29",[158,162],{"id":159,"slug":160,"title":161},"EnfBBA40QlSAgNJtq952nQ","influencer-marketing-trends","Influencer Marketing Trends",{"id":130,"slug":131,"title":132},{"alt":164,"title":165,"focalPoint":166,"width":167,"height":168,"thumbnail":169,"small":170,"medium":171,"responsiveImage":172},"Illustration of social media engagement icons including chat bubbles, video posts, heart reactions, and thumbs-up reactions on a green background — influencer marketing trends June 2026","Influencer Marketing Trends June 2026",{"x":101,"y":101},1680,858,"https://www.datocms-assets.com/151374/1780088014-influencer-marketing-trends-blog-post-3.jpg?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1780088014-influencer-marketing-trends-blog-post-3.jpg?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1780088014-influencer-marketing-trends-blog-post-3.jpg?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":173,"webpSrcSet":24,"sizes":174,"src":175,"width":167,"height":168,"aspectRatio":176,"alt":164,"title":165,"base64":177,"bgColor":178},"https://www.datocms-assets.com/151374/1780088014-influencer-marketing-trends-blog-post-3.jpg?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 420w,https://www.datocms-assets.com/151374/1780088014-influencer-marketing-trends-blog-post-3.jpg?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 840w,https://www.datocms-assets.com/151374/1780088014-influencer-marketing-trends-blog-post-3.jpg?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 1260w,https://www.datocms-assets.com/151374/1780088014-influencer-marketing-trends-blog-post-3.jpg?auto=format&fit=max&h=2440&q=85&w=2440 1680w","(max-width: 1680px) 100vw, 1680px","https://www.datocms-assets.com/151374/1780088014-influencer-marketing-trends-blog-post-3.jpg?auto=format&fit=max&h=2440&q=85&w=2440",1.9580419580419581,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhAQDQgLCg0ODg0ODg0NDxENDREYFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDscFhw7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwQG/8QAGxAAAgIDAQAAAAAAAAAAAAAAAAMCEQESEzH/xAAXAQADAQAAAAAAAAAAAAAAAAADBAYC/8QAGhEAAgMBAQAAAAAAAAAAAAAAAgMAEjERBP/aAAwDAQACEQMRAD8A2zXZol7Z2L2qjRNyjt4S/nYquTSyHkYp2aAcpUaARaxVsgyIez//2Q==","#eb5a2f",{"relatedText":180},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://hinewengendata.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339434569]