[{"data":1,"prerenderedAt":162},["ShallowReactive",2],{"insight-digiday-kelly-dye-on-in-house-creator-offering-news":3},{"page":4,"related":101,"index":160},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":10,"categories":12,"contributors":21,"content":28,"thumbnailStyle":89,"schemaTypes":100,"schemaCustom":24,"faqs":10,"seo":10},"YDYIxXyiTOCA4EtO_VjDYg","2025-03-04T23:54:19+00:00","2025-03-17T16:18:53+00:00","Digiday: Kelly Dye on In-House Creator Offering News","digiday-kelly-dye-on-in-house-creator-offering-news",null,"2024-03-14",[13,17],{"id":14,"slug":15,"title":16},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":18,"slug":19,"title":20},"Pp903R23RBa0m_FTD3Ciig","influencer","Influencer News",[22],{"id":23,"custom":24,"existing":25},"DE9kOBAORXi1rr36BCUukg","",{"id":26,"name":27},"OarM8WxsRAK2eBAVqZpbIA","Kelly Dye",{"value":29,"blocks":84},{"schema":30,"document":31},"dast",{"type":32,"children":33},"root",[34,42,46,50,53,57,76],{"type":35,"children":36},"paragraph",[37],{"type":38,"marks":39,"value":41},"span",[40],"emphasis","*The following is a summary of an article originally published by Digiday on March 14th, 2024.",{"type":35,"children":43},[44],{"type":38,"value":45},"SEATTLE, WA — In the dynamic realm of digital marketing, agencies are adopting fresh strategies to cater to brands' evolving demands. At the forefront of this shift is Razorfish: pioneering innovative solutions like its recent move to establish an in-house team and meet the evolving needs of brands head-on.",{"type":35,"children":47},[48],{"type":38,"value":49},"When it comes to hiring in-house creators and considering other models, Kelly Dye, VP of Influencer Strategy, has this to say:",{"item":51,"type":52},"PSQGMzrfSfqlHog9TEXeVQ","block",{"type":35,"children":54},[55],{"type":38,"value":56},"As agencies explore different strategies to stay competitive, there's a divide on which approach is more effective: in-house teams versus external partnerships. Are you weighing both options for your brand's influencer marketing strategy?",{"type":35,"children":58},[59,61,74],{"type":38,"value":60},"Discover how Razorfish's in-house creator offering is revolutionizing digital marketing practices by reading the full article on ",{"url":62,"meta":63,"type":70,"children":71},"https://digiday.com/media-buying/razorfish-launches-in-house-creator-offering-as-agencies-grow-content-practice/",[64,67],{"id":65,"value":66},"rel","noreferrer noopener",{"id":68,"value":69},"target","_blank","link",[72],{"type":38,"value":73},"Digiday",{"type":38,"value":75},".\n",{"type":35,"children":77},[78,82],{"type":38,"marks":79,"value":81},[80],"strong","About Digiday",{"type":38,"value":83},"\nDigiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.",[85],{"id":51,"type":86,"quote":87,"cite":88},"quote_block","What would worry me as a hiring manager is the fact that the goal for an influencer is typically to quit their 9-to-5 so that they can focus on their influencer career full-time.","Kelly Dye, VP of Influencer Strategy",{"id":90,"type":91,"image":92,"photo":94,"logo":96,"bg":98},"H8EHirZ5QauHBParbxEWvA","thumbnail_media_mention_block",{"thumbnail":93},"https://www.datocms-assets.com/151374/1741132439-digiday-skateboard-money.png?auto=format&fit=max&h=600&q=85&w=700",{"url":95},"https://www.datocms-assets.com/151374/1741207484-kelly-dye.png",{"url":97},"https://www.datocms-assets.com/151374/1741892294-digiday-logo-edited.png",{"hex":99},"#CCE0D9",[],[102,115,130],{"slug":103,"title":104,"date":105,"categories":106,"thumbnail":10,"thumbnailStyle":111},"guidance-for-brands-in-an-election-year","Strategy Briefing: Guidance for Brands in an Election Year","2024-04-09",[107],{"id":108,"slug":109,"title":110},"MRbbOcHbQoOkSXAsol9Qqw","pov","POV",{"id":112,"type":113,"title":104,"date":10,"logo":10,"bg":114,"color":10},"V_6J8km8RK2BtZSQqVyK-g","thumbnail_event_block",{"hex":99},{"slug":116,"title":117,"date":118,"categories":119,"thumbnail":10,"thumbnailStyle":121},"adweek-justin-hayashi-google-agency-strategy-2026","Adweek: Justin Hayashi on Google’s Shifting Agency Strategy in 2026","2026-01-28",[120],{"id":14,"slug":15,"title":16},{"id":122,"type":91,"image":123,"photo":125,"logo":127,"bg":129},"aGUAPBN9T4K4gm7pX5acQQ",{"thumbnail":124},"https://www.datocms-assets.com/151374/1769630196-google-logo.webp?auto=format&fit=max&h=600&q=85&w=700",{"url":126},"https://www.datocms-assets.com/151374/1741204735-justin-hayashi.png",{"url":128},"https://www.datocms-assets.com/151374/1742179212-adweek-logo.png",{"hex":99},{"slug":131,"title":132,"date":133,"categories":134,"thumbnail":143,"thumbnailStyle":10},"march-2026-tiktok-trends","March 2026 TikTok Trends: Viral Moments You Need to Know","2026-02-27",[135,139],{"id":136,"slug":137,"title":138},"B0y1WBnOS32UYm7_kNLcPQ","trends","Trends",{"id":140,"slug":141,"title":142},"LbuHh1WgRAydUNn_o9U0-w","tiktok","TikTok",{"alt":144,"title":145,"focalPoint":146,"width":148,"height":149,"thumbnail":150,"small":151,"medium":152,"responsiveImage":153},"St. Patrick's Day themed illustration with shamrocks, leprechaun hat, and growth arrow symbolizing viral success and trending content in March 2026 TikTok culture","March 2026 TikTok trends blog cover featuring St. Patrick's Day themed graphics with shamrocks, top hat, and upward trending arrow representing viral social media content and creator engagement",{"x":147,"y":147},0.5,1200,676,"https://www.datocms-assets.com/151374/1772214387-ne_blog_thumbnails_march_v1-1.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1772214387-ne_blog_thumbnails_march_v1-1.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1772214387-ne_blog_thumbnails_march_v1-1.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":154,"webpSrcSet":24,"sizes":155,"src":156,"width":148,"height":149,"aspectRatio":157,"alt":144,"title":145,"base64":158,"bgColor":159},"https://www.datocms-assets.com/151374/1772214387-ne_blog_thumbnails_march_v1-1.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 300w,https://www.datocms-assets.com/151374/1772214387-ne_blog_thumbnails_march_v1-1.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 600w,https://www.datocms-assets.com/151374/1772214387-ne_blog_thumbnails_march_v1-1.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 900w,https://www.datocms-assets.com/151374/1772214387-ne_blog_thumbnails_march_v1-1.png?auto=format&fit=max&h=2440&q=85&w=2440 1200w","(max-width: 1200px) 100vw, 1200px","https://www.datocms-assets.com/151374/1772214387-ne_blog_thumbnails_march_v1-1.png?auto=format&fit=max&h=2440&q=85&w=2440",1.7751479289940828,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFBANDhgQEhQOERgQFhEYFxMZGBYfIhUaHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHA8QHDsoIhw7Oy8vOzs7OzsvLzsvLy8vOzsvOy81NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAADAAEE/8QAGxAAAQUBAQAAAAAAAAAAAAAAAgABAwQSBRH/xAAWAQEBAQAAAAAAAAAAAAAAAAAEBgP/xAAcEQACAQUBAAAAAAAAAAAAAAACEQABAwUGMSH/2gAMAwEAAhEDEQA/AEo1I7EjaJTtVIKwi+lniIoJWy6PruVgR0SbcDYH2RNktZXtIgRwyVWfStAFfNRvCUShHNqYVLEOqn//2Q==","#05a5a7",{"relatedText":161},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://hinewengendata.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339434542]