[{"data":1,"prerenderedAt":155},["ShallowReactive",2],{"insight-digiday-kevin-goodwin-on-how-a-tiktok-ban-could-impact-advertisers":3},{"page":4,"related":91,"index":153},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":10,"categories":12,"contributors":21,"content":28,"thumbnailStyle":79,"schemaTypes":90,"schemaCustom":24,"faqs":10,"seo":10},"DT-IHrLnTeu21UcePAuhTQ","2025-03-04T23:39:13+00:00","2025-03-17T16:15:37+00:00","Digiday: Kevin Goodwin on How a TikTok Ban Could Impact Advertisers","digiday-kevin-goodwin-on-how-a-tiktok-ban-could-impact-advertisers",null,"2024-03-18",[13,17],{"id":14,"slug":15,"title":16},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":18,"slug":19,"title":20},"LbuHh1WgRAydUNn_o9U0-w","tiktok","TikTok",[22],{"id":23,"custom":24,"existing":25},"FnFdnIQ4Q7yKqVOnMk_Frg","",{"id":26,"name":27},"bHnz3bGHR0ydxMIFw2N6aQ","Kevin Goodwin",{"value":29,"blocks":74},{"schema":30,"document":31},"dast",{"type":32,"children":33},"root",[34,40,44,47,66],{"type":35,"children":36},"paragraph",[37],{"type":38,"value":39},"span","SEATTLE, WA - The U.S. House of Representatives put TikTok back in the hot seat last week when it passed legislation that would force the company to either divest from its Chinese-owned parent company or face a nationwide ban. The bill isn’t guaranteed to become law, but advertisers are nevertheless on edge - and trying to figure out what their future investment will, and should, look like.",{"type":35,"children":41},[42],{"type":38,"value":43},"Here’s what Kevin Goodwin, VP of Strategy at New Engen, shared with Digiday:",{"item":45,"type":46},"DsXzh35yRdeClEnADbUxrw","block",{"type":35,"children":48},[49,51,64],{"type":38,"value":50},"Read the full article on ",{"url":52,"meta":53,"type":60,"children":61},"https://digiday.com/marketing/while-advertisers-are-playing-it-cool-theyre-hesitant-to-unleash-their-budgets-on-tiktok/",[54,57],{"id":55,"value":56},"rel","noreferrer noopener",{"id":58,"value":59},"target","_blank","link",[62],{"type":38,"value":63},"Digiday",{"type":38,"value":65},".",{"type":35,"children":67},[68,72],{"type":38,"marks":69,"value":71},[70],"strong","About Digiday",{"type":38,"value":73},"\nDigiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.",[75],{"id":45,"type":76,"quote":77,"cite":78},"quote_block","We don’t have many clients where TikTok is more than 5% to 10% of budget, and that’s on the higher side for a number of businesses as well. I think the short-term risk is not that significant. It’s not going to be incredibly hard to go replace that revenue. What are the long-term ramifications of that for brands? That’s a lot harder to say because what’s really hard to measure and replicate is the virality of TikTok and the cultural influence of it and how Gen Z’s specifically shops in a much more nonlinear way. So I do think there will be an outside impact relative to budgets of losing a platform like that.","Kevin Goodwin, VP of Strategy",{"id":80,"type":81,"image":82,"photo":84,"logo":86,"bg":88},"XXSqyNkxRKmihyHU3qPcsw","thumbnail_media_mention_block",{"thumbnail":83},"https://www.datocms-assets.com/151374/1741131518-digiday-cut-tiktok.png?auto=format&fit=max&h=600&q=85&w=700",{"url":85},"https://www.datocms-assets.com/151374/1741204735-kevin-goodwin.png",{"url":87},"https://www.datocms-assets.com/151374/1741892294-digiday-logo-edited.png",{"hex":89},"#242424",[],[92,110,124],{"slug":93,"title":94,"date":95,"categories":96,"thumbnail":10,"thumbnailStyle":102},"digiday-here-are-linda-yaccarinos-likely-top-priorities-as-twitters-new-ceo","Digiday: Here Are Linda Yaccarino’s Likely Top Priorities as Twitter’s New CEO","2023-05-17",[97,98],{"id":14,"slug":15,"title":16},{"id":99,"slug":100,"title":101},"dejocGuSQ1is-VTx8SAXBQ","platform","Platform",{"id":103,"type":81,"image":104,"photo":106,"logo":108,"bg":109},"cc1C_z0VR-OeX1awNY3Pkw",{"thumbnail":105},"https://www.datocms-assets.com/151374/1741296455-digiday-twitter-money.png?auto=format&fit=max&h=600&q=85&w=700",{"url":107},"https://www.datocms-assets.com/151374/1741207484-kelly-dye.png",{"url":87},{"hex":89},{"slug":111,"title":112,"date":113,"categories":114,"thumbnail":10,"thumbnailStyle":119},"new-engen-experts-share-predictions-for-2023","New Engen Experts Share Predictions for 2023","2023-01-30",[115],{"id":116,"slug":117,"title":118},"MRbbOcHbQoOkSXAsol9Qqw","pov","POV",{"id":120,"type":121,"title":112,"date":10,"logo":10,"bg":122,"color":10},"XO7rjaJvSkew9G0j6GCqDw","thumbnail_event_block",{"hex":123},"#FAF2E8",{"slug":125,"title":126,"date":10,"categories":127,"thumbnail":129,"thumbnailStyle":144},"quoted-in-digiday-katie-johnson-on-the-trade-desk","Digiday: Katie Johnson on The Trade Desk",[128],{"id":14,"slug":15,"title":16},{"alt":10,"title":10,"focalPoint":130,"width":132,"height":133,"thumbnail":134,"small":135,"medium":136,"responsiveImage":137},{"x":131,"y":131},0.5,1030,579,"https://www.datocms-assets.com/151374/1755124839-ttd-amazon-digiday.webp?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1755124839-ttd-amazon-digiday.webp?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1755124839-ttd-amazon-digiday.webp?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":138,"webpSrcSet":24,"sizes":139,"src":140,"width":132,"height":133,"aspectRatio":141,"alt":10,"title":10,"base64":142,"bgColor":143},"https://www.datocms-assets.com/151374/1755124839-ttd-amazon-digiday.webp?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 257w,https://www.datocms-assets.com/151374/1755124839-ttd-amazon-digiday.webp?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 515w,https://www.datocms-assets.com/151374/1755124839-ttd-amazon-digiday.webp?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 772w,https://www.datocms-assets.com/151374/1755124839-ttd-amazon-digiday.webp?auto=format&fit=max&h=2440&q=85&w=2440 1030w","(max-width: 1030px) 100vw, 1030px","https://www.datocms-assets.com/151374/1755124839-ttd-amazon-digiday.webp?auto=format&fit=max&h=2440&q=85&w=2440",1.778929188255613,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwEHBgoICAgLExALDhUNFRUNDhYNFhUNFxUdGCIfFhUaHysjGh0oHRYWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDgwOFRANHS8cFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBEQACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAADAQIF/8QAHhAAAQQBBQAAAAAAAAAAAAAABAABBjECAwUTFCH/xAAYAQACAwAAAAAAAAAAAAAAAAADBAAFBv/EAB0RAAICAgMBAAAAAAAAAAAAAAACAxEBBBMUIRL/2gAMAwEAAhEDEQA/AE24SM4taqFjNpLu5oTIaJ9i0XjEO7mw9yCh+ppt6hNEPRb3hmDFyFmtRXySXXWiMi5Fy2jfeSv662VILkjtaGzZHYoFo//Z","#d4392c",{"id":145,"type":81,"image":146,"photo":148,"logo":150,"bg":151},"JJ2S9v5dRMySQ8jC_NJL8A",{"thumbnail":147},"https://www.datocms-assets.com/151374/1755124839-ttd-amazon-digiday.webp?auto=format&fit=max&h=600&q=85&w=700",{"url":149},"https://www.datocms-assets.com/151374/1755125387-katie-johnson-1.png",{"url":87},{"hex":152},"#CCE0D9",{"relatedText":154},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://hinewengendata.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339434778]