[{"data":1,"prerenderedAt":166},["ShallowReactive",2],{"insight-digiday-kevin-goodwin-reacts-to-new-ads-on-threads":3},{"page":4,"related":103,"index":164},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":10,"categories":12,"contributors":21,"content":28,"thumbnailStyle":91,"schemaTypes":102,"schemaCustom":24,"faqs":10,"seo":10},"csXneV2hQ0OXRYNLMiNKmw","2025-03-04T23:36:29+00:00","2025-03-17T16:11:57+00:00","Digiday: Kevin Goodwin Reacts to New Ads on Threads","digiday-kevin-goodwin-reacts-to-new-ads-on-threads",null,"2024-07-18",[13,17],{"id":14,"slug":15,"title":16},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":18,"slug":19,"title":20},"dejocGuSQ1is-VTx8SAXBQ","platform","Platform",[22],{"id":23,"custom":24,"existing":25},"aNq1iuywQ1yDLtYUhOCjKg","",{"id":26,"name":27},"bHnz3bGHR0ydxMIFw2N6aQ","Kevin Goodwin",{"value":29,"blocks":90},{"schema":30,"document":31},"dast",{"type":32,"children":33},"root",[34,42,46,65,79,82],{"type":35,"children":36},"paragraph",[37],{"type":38,"marks":39,"value":41},"span",[40],"emphasis","*The following is a summary of an article originally published by Digiday on July 18th, 2024.",{"type":35,"children":43},[44],{"type":38,"value":45},"SEATTLE, WA - In a recent article, Digiday reports that Meta's introduction of ads on Threads has not generated significant interest from advertisers. Threads’ user base, though substantial, lacks the activity seen on X (formerly Twitter), and as such faces skepticism around the platform’s ability to drive meaningful engagement and user volume. Kevin Goodwin, VP of Strategy at New Engen, shares that, \"Brands just don’t see the audience there yet — some of this is not understanding who that Threads audience really is, and some of this is lack of faith that an engaged audience is really there.\"",{"type":35,"children":47},[48,50,63],{"type":38,"value":49},"Plus, with the presidential election looming, ",{"url":51,"meta":52,"type":59,"children":60},"https://hinewengendata.com/insights/guidance-for-brands-in-an-election-year",[53,56],{"id":54,"value":55},"rel","noreferrer noopener",{"id":57,"value":58},"target","_blank","link",[61],{"type":38,"value":62},"there is an increased need for strong safety controls",{"type":38,"value":64},". How Meta addresses these concerns will be instrumental in deciding whether advertisers choose to invest in Threads.",{"type":35,"children":66},[67,69,77],{"type":38,"value":68},"Read the full article, ",{"url":70,"meta":71,"type":59,"children":74},"https://digiday.com/marketing/advertisers-dont-seem-too-tempted-by-meta-putting-ads-on-threads/",[72,73],{"id":54,"value":55},{"id":57,"value":58},[75],{"type":38,"value":76},"Advertisers don’t seem too tempted by Meta putting ads on Threads",{"type":38,"value":78},", on Digiday.",{"type":35,"children":80},[81],{"type":38,"value":24},{"type":35,"children":83},[84,88],{"type":38,"marks":85,"value":87},[86],"strong","About Digiday",{"type":38,"value":89},"\nDigiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.",[],{"id":92,"type":93,"image":94,"photo":96,"logo":98,"bg":100},"IRSMMv5zRkK-J_ztyIA05A","thumbnail_media_mention_block",{"thumbnail":95},"https://www.datocms-assets.com/151374/1741131352-digiday-cat-threads.png?auto=format&fit=max&h=600&q=85&w=700",{"url":97},"https://www.datocms-assets.com/151374/1741204735-kevin-goodwin.png",{"url":99},"https://www.datocms-assets.com/151374/1741892294-digiday-logo-edited.png",{"hex":101},"#242424",[],[104,123,149],{"slug":105,"title":106,"date":107,"categories":108,"thumbnail":10,"thumbnailStyle":117},"unpacking-the-latest-tiktok-news-and-what-it-could-mean-for-marketers","Unpacking the Latest TikTok News (and What it Could Mean for Marketers)","2024-03-15",[109,113],{"id":110,"slug":111,"title":112},"LbuHh1WgRAydUNn_o9U0-w","tiktok","TikTok",{"id":114,"slug":115,"title":116},"MRbbOcHbQoOkSXAsol9Qqw","pov","POV",{"id":118,"type":119,"title":120,"date":10,"logo":10,"bg":121,"color":10},"SbBAVli5T6uXs0VtJWG3Yg","thumbnail_event_block","Unpacking the Latest TikTok News",{"hex":122},"#CCE0D9",{"slug":124,"title":125,"date":126,"categories":127,"thumbnail":132,"thumbnailStyle":10},"instagram-trends","Instagram Trends: June 2026","2026-03-09",[128],{"id":129,"slug":130,"title":131},"B0y1WBnOS32UYm7_kNLcPQ","trends","Trends",{"alt":133,"title":134,"focalPoint":135,"width":137,"height":138,"thumbnail":139,"small":140,"medium":141,"responsiveImage":142},"Instagram Reel mockup showing a creator in a Bowser costume startling the Toad character at Universal Studios, with text reading POV your creative team accidentally traumatized Toad at Universal, styled on a lavender background with decorative star accents","Instagram Trends — New Engen Weekly Trend Tracker",{"x":136,"y":136},0.5,1680,858,"https://www.datocms-assets.com/151374/1773070097-influencer-marketing-trends-blog-post.jpg?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1773070097-influencer-marketing-trends-blog-post.jpg?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1773070097-influencer-marketing-trends-blog-post.jpg?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":143,"webpSrcSet":24,"sizes":144,"src":145,"width":137,"height":138,"aspectRatio":146,"alt":133,"title":134,"base64":147,"bgColor":148},"https://www.datocms-assets.com/151374/1773070097-influencer-marketing-trends-blog-post.jpg?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 420w,https://www.datocms-assets.com/151374/1773070097-influencer-marketing-trends-blog-post.jpg?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 840w,https://www.datocms-assets.com/151374/1773070097-influencer-marketing-trends-blog-post.jpg?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 1260w,https://www.datocms-assets.com/151374/1773070097-influencer-marketing-trends-blog-post.jpg?auto=format&fit=max&h=2440&q=85&w=2440 1680w","(max-width: 1680px) 100vw, 1680px","https://www.datocms-assets.com/151374/1773070097-influencer-marketing-trends-blog-post.jpg?auto=format&fit=max&h=2440&q=85&w=2440",1.9580419580419581,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgVCgoLDhgSDg4NDxYSDQ4VFx8hGhYfFhUaHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgoOHBEQHC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAGAQMHAP/EAB8QAAICAQQDAAAAAAAAAAAAAAIDAAFRBAYSQgURE//EABUBAQEAAAAAAAAAAAAAAAAAAAMC/8QAFxEAAwEAAAAAAAAAAAAAAAAAAAIRAf/aAAwDAQACEQMRAD8A0gtUOn5EOIFf5u27joartHydKtqy5Ygm/GoHcvuq7RntGYbKZ9EBd4kywlitQUOJ0RbC8P/Z","#e95b33",{"slug":150,"title":151,"date":152,"categories":153,"thumbnail":10,"thumbnailStyle":159},"snap-inc-selects-new-engen-to-lead-global-creative-across-u-s-and-international-m","Snap Inc. Selects New Engen to Lead Global Creative Across U.S. and International Markets","2025-10-30",[154,155],{"id":14,"slug":15,"title":16},{"id":156,"slug":157,"title":158},"SBVnlBKZQEKb1W3KJvwGww","press-release","Press Release",{"id":160,"type":119,"title":151,"date":152,"logo":10,"bg":161,"color":162},"cYubOp8CS9uVUgEYEL8ZHA",{"hex":101},{"hex":163},"#FAF2E8",{"relatedText":165},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://hinewengendata.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339434795]