[{"data":1,"prerenderedAt":175},["ShallowReactive",2],{"insight-digiday-ross-collins-and-kevin-goodwin-on-tiktok-ban-readiness":3},{"page":4,"related":118,"index":173},{"id":5,"published":6,"lastPublished":6,"title":7,"slug":8,"thumbnail":9,"date":9,"author":9,"categories":10,"contributors":19,"content":31,"thumbnailStyle":103,"schemaTypes":114,"schemaCustom":22,"faqs":9,"seo":115},"Y3S518KpSU2t1GJ4W4HbAg","2025-04-04T19:04:55+01:00","Digiday: Ross Collins and Kevin Goodwin on TikTok Ban Readiness","digiday-ross-collins-and-kevin-goodwin-on-tiktok-ban-readiness",null,[11,15],{"id":12,"slug":13,"title":14},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":16,"slug":17,"title":18},"LbuHh1WgRAydUNn_o9U0-w","tiktok","TikTok",[20,26],{"id":21,"custom":22,"existing":23},"dK84DEnPRaeyXnDiolPDZA","",{"id":24,"name":25},"bHnz3bGHR0ydxMIFw2N6aQ","Kevin Goodwin",{"id":27,"custom":22,"existing":28},"BPfi0UPzSseXk398zCJlSg",{"id":29,"name":30},"f5388nl4Q4WZ_DicLZtATA","Ross Collins",{"value":32,"blocks":95},{"schema":33,"document":34},"dast",{"type":35,"children":36},"root",[37,49,52,56,59,61,65,82,85,91],{"type":38,"children":39},"paragraph",[40,43,47],{"type":41,"value":42},"span","This blog summarizes an article from ",{"type":41,"marks":44,"value":46},[45],"emphasis","Digiday ",{"type":41,"value":48},"published on April 4, 2025.",{"type":38,"children":50},[51],{"type":41,"value":22},{"type":38,"children":53},[54],{"type":41,"value":55},"SEATTLE, WA - As agencies prepare for the platform’s April 5 deadline—set by legislation mandating TikTok's sale to a U.S. buyer or shutdown—New Engen executives shared data-driven perspectives and forward-looking strategies.",{"item":57,"type":58},"N29dTUsqS2Ok5GSFz4NrLg","block",{"item":60,"type":58},"G9tTtr2uTxS4ov14hxsdUg",{"type":38,"children":62},[63],{"type":41,"value":64},"As agencies brace for what will happen with TikTok next, Digiday explores how marketers are staying the course while preparing for rapid shifts. With contingency plans, platform data, and evolving buyer dynamics in play, the industry is focused on flexibility and readiness.",{"type":38,"children":66},[67,80],{"url":68,"meta":69,"type":73,"children":74},"https://digiday.com/marketing/with-tiktok-deadline-agencies-are-staying-the-course-but-prepared-to-respond-this-weekend/",[70],{"id":71,"value":72},"target","_blank","link",[75,77],{"type":41,"value":76},"Read the full article on ",{"type":41,"marks":78,"value":79},[45],"Digiday",{"type":41,"value":81},".",{"type":38,"children":83},[84],{"type":41,"value":22},{"type":38,"children":86},[87],{"type":41,"marks":88,"value":90},[89],"strong","About Digiday",{"type":38,"children":92},[93],{"type":41,"value":94},"Digiday is a leading digital media publication covering the intersection of technology, media, and marketing. With in-depth reporting on industry trends, Digiday provides insights and analysis that help brands navigate the fast-evolving digital landscape.",[96,100],{"id":57,"type":97,"quote":98,"cite":99},"quote_block","What’s changed is that we now have more signal around platform behavior based on the previous brief TikTok removal from app stores. That data validated our expectations — user engagement held steady, and adjacent platforms like Pinterest saw a short-term spike.","Kevin Goodwin, VP of Strategy",{"id":60,"type":97,"quote":101,"cite":102},"If anything, Amazon’s bid is a signal of TikTok’s impact on consumers and social commerce. Their ability to tie together tracking, social commerce and their ad network makes this potentially much bigger than just a platform swap.","Ross Collins, Director of Media Services",{"id":104,"type":105,"image":106,"photo":108,"logo":110,"bg":112},"RKElpKZtQzSH8kDV_6vWvw","thumbnail_media_mention_block",{"thumbnail":107},"https://www.datocms-assets.com/151374/1743788924-digiday-tiktok-deadline-april-2025.png?auto=format&fit=max&h=600&q=85&w=700",{"url":109},"https://www.datocms-assets.com/151374/1741973196-ne-logomark-housed-electricgreen-02.png",{"url":111},"https://www.datocms-assets.com/151374/1741892294-digiday-logo-edited.png",{"hex":113},"#CCE561",[],{"title":116,"description":117,"image":9},"New Engen Featured in Digiday on TikTok Ban Readiness","Digiday spotlights how agencies like New Engen are preparing for TikTok's sale-or-shutdown with data-driven plans, platform shifts, and creator strategy.",[119,135,149],{"slug":120,"title":121,"date":122,"categories":123,"thumbnail":9,"thumbnailStyle":128},"acorn-influence-appoints-rachel-bennington-as-new-vp-of-retailer-partnerships","New Engen Appoints Rachel Bennington as New VP of Retailer Partnerships","2023-11-03",[124],{"id":125,"slug":126,"title":127},"SBVnlBKZQEKb1W3KJvwGww","press-release","Press Release",{"id":129,"type":130,"title":121,"date":9,"logo":9,"bg":131,"color":133},"HcaghDC4Qv-NjDtG6voh9w","thumbnail_event_block",{"hex":132},"#334238",{"hex":134},"#FAF2E8",{"slug":136,"title":137,"date":138,"categories":139,"thumbnail":9,"thumbnailStyle":144},"game-day-food-trends-2024-how-brands-can-score-big-on-social-media","Game Day Food Trends 2024: How Brands Can Score Big on Social Media","2024-08-19",[140],{"id":141,"slug":142,"title":143},"B0y1WBnOS32UYm7_kNLcPQ","trends","Trends",{"id":145,"type":130,"title":146,"date":9,"logo":9,"bg":147,"color":9},"fhAKxtmPQ_2MM5TEmreuKA","Game Day Food Trends 2024",{"hex":148},"#618C70",{"slug":150,"title":151,"date":152,"categories":153,"thumbnail":156,"thumbnailStyle":9},"may-tiktok-trends","May 2026 TikTok Trends: Viral Moments You Need to Know","2026-04-30",[154,155],{"id":141,"slug":142,"title":143},{"id":16,"slug":17,"title":18},{"alt":157,"title":158,"focalPoint":159,"width":161,"height":162,"thumbnail":163,"small":164,"medium":165,"responsiveImage":166},"un and cloud illustration with an upward arrow symbolizing trending TikTok content for May 2026.","Top TikTok Trends for May 2026",{"x":160,"y":160},0.5,1200,676,"https://www.datocms-assets.com/151374/1746735077-ne_blog_thumbnails_may_v1.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1746735077-ne_blog_thumbnails_may_v1.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1746735077-ne_blog_thumbnails_may_v1.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":167,"webpSrcSet":22,"sizes":168,"src":169,"width":161,"height":162,"aspectRatio":170,"alt":157,"title":158,"base64":171,"bgColor":172},"https://www.datocms-assets.com/151374/1746735077-ne_blog_thumbnails_may_v1.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 300w,https://www.datocms-assets.com/151374/1746735077-ne_blog_thumbnails_may_v1.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 600w,https://www.datocms-assets.com/151374/1746735077-ne_blog_thumbnails_may_v1.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 900w,https://www.datocms-assets.com/151374/1746735077-ne_blog_thumbnails_may_v1.png?auto=format&fit=max&h=2440&q=85&w=2440 1200w","(max-width: 1200px) 100vw, 1200px","https://www.datocms-assets.com/151374/1746735077-ne_blog_thumbnails_may_v1.png?auto=format&fit=max&h=2440&q=85&w=2440",1.7751479289940828,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoLDhgQDhgNDh0hFh0VFyYdHRYVFhUdKy0jGh0oHSUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHA8QHDsoIig7Ozs7Ozs7Ozs7Lzs7OzsvOy87Lzs7Ozs7Oy8vLy8vLzsvOzs7Oy8vLy8vOzsvLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABQIDBv/EACAQAAEEAQQDAAAAAAAAAAAAAAQAAQIDEgYhQVEFERX/xAAWAQEBAQAAAAAAAAAAAAAAAAAEBgP/xAAfEQABAgYDAAAAAAAAAAAAAAABAAIDBQYRITEEEiL/2gAMAwEAAhEDEQA/AKqxCC7Wi7eloB9JylRm/SQ/SsHnlFk0p1YU1Dxx4TognV8FR3HdQwb6CWng2h3vFt0KFnkrTCHlNC1aJnbaLEdTnbAX/9k=","#fed32b",{"relatedText":174},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://hinewengendata.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339431462]