[{"data":1,"prerenderedAt":166},["ShallowReactive",2],{"insight-digiday-the-latest-threat-of-tiktok-bans-have-caused-marketers-to-raise-an-eyebrow":3},{"page":4,"related":88,"index":164},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":10,"categories":12,"contributors":21,"content":28,"thumbnailStyle":73,"schemaTypes":84,"schemaCustom":24,"faqs":10,"seo":85},"PM0AvgoqRoiSRgkGGziIyw","2025-03-04T23:30:57+00:00","2026-03-04T21:13:22+00:00","Digiday: The Latest Threat of TikTok Bans Have Caused Marketers to Raise an Eyebrow","digiday-the-latest-threat-of-tiktok-bans-have-caused-marketers-to-raise-an-eyebrow",null,"2023-03-06",[13,17],{"id":14,"slug":15,"title":16},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":18,"slug":19,"title":20},"LbuHh1WgRAydUNn_o9U0-w","tiktok","TikTok",[22],{"id":23,"custom":24,"existing":25},"STAstCacQba6kOlnHljbhw","",{"id":26,"name":27},"bHnz3bGHR0ydxMIFw2N6aQ","Kevin Goodwin",{"value":29,"blocks":68},{"schema":30,"document":31},"dast",{"type":32,"children":33},"root",[34,40,44,47,57,60],{"type":35,"children":36},"paragraph",[37],{"type":38,"value":39},"span","SEATTLE, WA - TikTok, the app known for its short-form videos, has been in the headlines lately due to concerns about its user data and potential privacy breaches. Many governments have issued bans on the platform, and the latest geopolitical tensions around TikTok have raised eyebrows among marketers who depend on the platform to reach their target audience. Despite the bans, marketers are reluctant to abandon TikTok due to its cost-effectiveness and popularity, especially among the younger generation.",{"type":35,"children":41},[42],{"type":38,"value":43},"Kevin Goodwin, VP of Strategy at New Engen addressed how marketers are adapting to the changing landscape and exploring earned media options to reach Gen Z without compromising their privacy - as well as highlight the need for meaningful regulation to address privacy concerns in the online advertising sector.",{"item":45,"type":46},"T-Mx1XmIRd6fVHjyb2Gohg","block",{"type":35,"children":48},[49,55],{"url":50,"type":51,"children":52},"https://digiday.com/marketing/the-latest-threat-of-tiktok-bans-have-caused-marketers-to-raise-an-eyebrow/","link",[53],{"type":38,"value":54},"Read the full article",{"type":38,"value":56},".",{"type":35,"children":58},[59],{"type":38,"value":24},{"type":35,"children":61},[62,66],{"type":38,"marks":63,"value":65},[64],"strong","About Digiday",{"type":38,"value":67},"\nDigiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with an expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.",[69],{"id":45,"type":70,"quote":71,"cite":72},"quote_block","TikTok needs to do more to be transparent given these growing security concerns.","Kevin Goodwin, VP of Strategy",{"id":74,"type":75,"image":76,"photo":78,"logo":80,"bg":82},"aU_ikJiCQcmkuvnR0wy-Aw","thumbnail_media_mention_block",{"thumbnail":77},"https://www.datocms-assets.com/151374/1741131027-digiday-flag.png?auto=format&fit=max&h=600&q=85&w=700",{"url":79},"https://www.datocms-assets.com/151374/1741204735-kevin-goodwin.png",{"url":81},"https://www.datocms-assets.com/151374/1741892294-digiday-logo-edited.png",{"hex":83},"#FAF2E8",[],{"title":86,"description":87,"image":10},"TikTok Ban Threats Have Marketers Reassessing | New Engen","Digiday recap on TikTok ban concerns, plus New Engen’s POV on how marketers can adapt, diversify reach, and manage privacy expectations.",[89,106,135],{"slug":90,"title":91,"date":92,"categories":93,"thumbnail":10,"thumbnailStyle":99},"life-after-tiktok-what-a-ban-could-mean-for-brands-content-creators","Life After TikTok? What a Ban Could Mean for Brands & Content Creators","2024-05-10",[94,98],{"id":95,"slug":96,"title":97},"Pp903R23RBa0m_FTD3Ciig","influencer","Influencer News",{"id":18,"slug":19,"title":20},{"id":100,"type":101,"title":102,"date":10,"logo":10,"bg":103,"color":105},"Vr_oX3_bQoGlI5Ww-sDRvQ","thumbnail_event_block","What a TikTok Ban Could Mean for Brands & Content Creators",{"hex":104},"#334238",{"hex":83},{"slug":107,"title":108,"date":10,"categories":109,"thumbnail":111,"thumbnailStyle":126},"caroline-levere-advertising-week-april-2026","Advertising Week: Caroline Levere on the Future of Creator 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1170px","https://www.datocms-assets.com/151374/1777492615-advertising-week-thumbnail-april-2026.jpg?auto=format&fit=max&h=2440&q=85&w=2440",1.95,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgXCgoLDiAQDQ0NGRUWDREYFxoZHSIVFhUaHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAEBgEDBQD/xAAeEAABBAEFAAAAAAAAAAAAAAABAAIDEQQFISIxUf/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAP/EABsRAAEFAQEAAAAAAAAAAAAAAAABAgQRMSED/9oADAMBAAIRAxEAPwB01N7YxVoLGlHqo1iZ5k7WeJ3tIorJQ/KI5U0aGjjYK5AQZDzjjdSnwm6C69P/2Q==","#d5ac36",{"id":127,"type":75,"image":128,"photo":130,"logo":132,"bg":134},"agDXZkDsQIKYagUMaW7Lmg",{"thumbnail":129},"https://www.datocms-assets.com/151374/1777492615-advertising-week-thumbnail-april-2026.jpg?auto=format&fit=max&h=600&q=85&w=700",{"url":131},"https://www.datocms-assets.com/151374/1777492430-caroline-levere-transparent.png",{"url":133},"https://www.datocms-assets.com/151374/1741892274-advertising-week-logo-edited.png",{"hex":83},{"slug":136,"title":137,"date":138,"categories":139,"thumbnail":148,"thumbnailStyle":10},"influencer-marketing-trends-june-2026","Influencer Marketing Trends: June 2026","2026-05-29",[140,144],{"id":141,"slug":142,"title":143},"EnfBBA40QlSAgNJtq952nQ","influencer-marketing-trends","Influencer Marketing Trends",{"id":145,"slug":146,"title":147},"B0y1WBnOS32UYm7_kNLcPQ","trends","Trends",{"alt":149,"title":150,"focalPoint":151,"width":152,"height":153,"thumbnail":154,"small":155,"medium":156,"responsiveImage":157},"Illustration of social media engagement icons including chat bubbles, video posts, heart reactions, and thumbs-up reactions on a green background — influencer marketing trends June 2026","Influencer Marketing Trends June 2026",{"x":113,"y":113},1680,858,"https://www.datocms-assets.com/151374/1780088014-influencer-marketing-trends-blog-post-3.jpg?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1780088014-influencer-marketing-trends-blog-post-3.jpg?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1780088014-influencer-marketing-trends-blog-post-3.jpg?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":158,"webpSrcSet":24,"sizes":159,"src":160,"width":152,"height":153,"aspectRatio":161,"alt":149,"title":150,"base64":162,"bgColor":163},"https://www.datocms-assets.com/151374/1780088014-influencer-marketing-trends-blog-post-3.jpg?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 420w,https://www.datocms-assets.com/151374/1780088014-influencer-marketing-trends-blog-post-3.jpg?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 840w,https://www.datocms-assets.com/151374/1780088014-influencer-marketing-trends-blog-post-3.jpg?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 1260w,https://www.datocms-assets.com/151374/1780088014-influencer-marketing-trends-blog-post-3.jpg?auto=format&fit=max&h=2440&q=85&w=2440 1680w","(max-width: 1680px) 100vw, 1680px","https://www.datocms-assets.com/151374/1780088014-influencer-marketing-trends-blog-post-3.jpg?auto=format&fit=max&h=2440&q=85&w=2440",1.9580419580419581,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhAQDQgLCg0ODg0ODg0NDxENDREYFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDscFhw7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwQG/8QAGxAAAgIDAQAAAAAAAAAAAAAAAAMCEQESEzH/xAAXAQADAQAAAAAAAAAAAAAAAAADBAYC/8QAGhEAAgMBAQAAAAAAAAAAAAAAAgMAEjERBP/aAAwDAQACEQMRAD8A2zXZol7Z2L2qjRNyjt4S/nYquTSyHkYp2aAcpUaARaxVsgyIez//2Q==","#eb5a2f",{"relatedText":165},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://hinewengendata.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339434846]