[{"data":1,"prerenderedAt":233},["ShallowReactive",2],{"insight-empowering-creators-with-ethical-ai-heather-nichols":3},{"page":4,"related":154,"index":231},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":12,"categories":19,"contributors":24,"content":25,"thumbnailStyle":136,"schemaTypes":147,"schemaCustom":148,"faqs":10,"seo":149},"Bv8mMBpHS8OpZ4pJX3VGEA","2025-06-06T19:21:30+01:00","2025-11-05T16:42:56+00:00","AW360: Heather Nichols on the Creator Economy & Ethical Future of AI","empowering-creators-with-ethical-ai-heather-nichols",null,"2025-06-06",{"id":13,"slug":14,"name":15,"photo":16,"role":18},"SGBfSvtXSnicNZFBfbn1VQ","heather-nichols","Heather Nichols",{"src":17},"https://www.datocms-assets.com/151374/1741301921-heather-nichols.png?auto=format&fit=max&h=300&q=85&w=300","Chief Revenue Officer",[20],{"id":21,"slug":22,"title":23},"MRbbOcHbQoOkSXAsol9Qqw","pov","POV",[],{"value":26,"blocks":135},{"schema":27,"document":28},"dast",{"type":29,"children":30},"root",[31,43,51,60,65,115],{"type":32,"children":33},"paragraph",[34,37,41],{"type":35,"value":36},"span","The following summarizes a byline by Heather Nichols, New Engen Chief Revenue Officer, published in ",{"type":35,"marks":38,"value":40},[39],"emphasis","Advertising Week 360",{"type":35,"value":42},".",{"type":32,"children":44},[45,49],{"type":35,"marks":46,"value":48},[47],"strong","SEATTLE, WA –",{"type":35,"value":50}," As AI reshapes the marketing landscape, Heather Nichols is calling for a rebalancing act: one that keeps creators at the center of innovation.",{"type":32,"children":52},[53,55,58],{"type":35,"value":54},"In her latest piece for ",{"type":35,"marks":56,"value":57},[39],"AW360",{"type":35,"value":59},", Heather explores how AI can empower rather than replace the creative force behind today’s most resonant content. Her perspective is a timely reminder that ethical, human-centered innovation is the path to long-term impact.",{"type":32,"children":61},[62],{"type":35,"marks":63,"value":64},[47],"Key Takeaways from the Article:",{"type":66,"style":67,"children":68},"list","bulleted",[69,79,88,97,106],{"type":70,"children":71},"listItem",[72],{"type":32,"children":73},[74,77],{"type":35,"marks":75,"value":76},[47],"AI should serve creators, not sideline them.",{"type":35,"value":78}," Heather makes a strong case for using AI as a tool to amplify human creativity—not automate it out of existence.",{"type":70,"children":80},[81],{"type":32,"children":82},[83,86],{"type":35,"marks":84,"value":85},[47],"Democratization is real—and essential.",{"type":35,"value":87}," With the right tools, small and emerging creators can now compete with large-scale influencers, leveling the playing field and expanding creative diversity.",{"type":70,"children":89},[90],{"type":32,"children":91},[92,95],{"type":35,"marks":93,"value":94},[47],"Authenticity is non-negotiable.",{"type":35,"value":96}," As brands explore AI-generated content, Heather warns against sacrificing trust for speed. The future belongs to brands and platforms that champion transparency and creator-first ethics.",{"type":70,"children":98},[99],{"type":32,"children":100},[101,104],{"type":35,"marks":102,"value":103},[47],"It’s time to move beyond the feed.",{"type":35,"value":105}," Heather urges marketers to think bigger about how and where creator content lives—like repurposing social assets for CTV placements to reach broader, high-value audiences.",{"type":70,"children":107},[108],{"type":32,"children":109},[110,113],{"type":35,"marks":111,"value":112},[47],"What’s old is new again.",{"type":35,"value":114}," The rise of AI mirrors the early skepticism around influencer marketing. The lesson? With the right safeguards and strategic intent, we can unlock massive upside—ethically.",{"type":32,"children":116},[117,120,122,125,133],{"type":35,"marks":118,"value":119},[47],"Read the full article, ",{"type":35,"value":121},"Empowering the Creator Economy Through AI: The Ethical Imperative for 2025, ",{"type":35,"marks":123,"value":124},[47]," on ",{"url":126,"type":127,"children":128},"https://advertisingweek.com/empowering-the-creator-economy-through-ai-the-ethical-imperative-for-2025/","link",[129],{"type":35,"marks":130,"value":132},[47,131],"underline","Advertising Week",{"type":35,"marks":134,"value":42},[47],[],{"id":137,"type":138,"image":139,"photo":141,"logo":143,"bg":145},"UXlsd6HYQESbv1-cNjqtig","thumbnail_media_mention_block",{"thumbnail":140},"https://www.datocms-assets.com/151374/1749233969-empowering-the-creator-economy-through-ai-the-ethical-imperative-for-2025-1170x600.png?auto=format&fit=max&h=600&q=85&w=700",{"url":142},"https://www.datocms-assets.com/151374/1741301921-heather-nichols.png",{"url":144},"https://www.datocms-assets.com/151374/1749233946-aw360_fullcolor_logo-320x107.png",{"hex":146},"#FF9C94",[],"",{"title":150,"description":151,"image":152},"Empowering Creators with Ethical AI | Heather Nichols","Heather Nichols shares how AI can uplift—not replace—creators, redefining the future of ethical marketing in AW360.",{"url":153},"https://www.datocms-assets.com/151374/1749233969-empowering-the-creator-economy-through-ai-the-ethical-imperative-for-2025-1170x600.png",[155,185,205],{"slug":156,"title":157,"date":158,"categories":159,"thumbnail":168,"thumbnailStyle":10},"july-2025-tiktok-trends","July 2025 TikTok Trends: 28 Viral Moments You Need to Know","2025-06-23",[160,164],{"id":161,"slug":162,"title":163},"B0y1WBnOS32UYm7_kNLcPQ","trends","Trends",{"id":165,"slug":166,"title":167},"LbuHh1WgRAydUNn_o9U0-w","tiktok","TikTok",{"alt":169,"title":170,"focalPoint":171,"width":173,"height":174,"thumbnail":175,"small":176,"medium":177,"responsiveImage":178},"A bold, colorful illustration featuring a light blue upward arrow intersected by a stylized burst, representing cultural virality and trending momentum on social media. Used for the July 2025 TikTok Trends blog by New Engen.","July 2025 TikTok Trends – Viral Growth Concept Graphic",{"x":172,"y":172},0.5,1200,676,"https://www.datocms-assets.com/151374/1750711920-ne_blog_thumbnails_july_v1.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1750711920-ne_blog_thumbnails_july_v1.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1750711920-ne_blog_thumbnails_july_v1.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":179,"webpSrcSet":148,"sizes":180,"src":181,"width":173,"height":174,"aspectRatio":182,"alt":169,"title":170,"base64":183,"bgColor":184},"https://www.datocms-assets.com/151374/1750711920-ne_blog_thumbnails_july_v1.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 300w,https://www.datocms-assets.com/151374/1750711920-ne_blog_thumbnails_july_v1.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 600w,https://www.datocms-assets.com/151374/1750711920-ne_blog_thumbnails_july_v1.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 900w,https://www.datocms-assets.com/151374/1750711920-ne_blog_thumbnails_july_v1.png?auto=format&fit=max&h=2440&q=85&w=2440 1200w","(max-width: 1200px) 100vw, 1200px","https://www.datocms-assets.com/151374/1750711920-ne_blog_thumbnails_july_v1.png?auto=format&fit=max&h=2440&q=85&w=2440",1.7751479289940828,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgPDwoXDhgPDhkNDxENDQ0OFxMZGCIVFhUaHy0jGh0oKRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Oy87Lzs7NTsvLzUvLy8vLy81Oy8vOy87Oy8vLy8vLy8vLzUvLy8vLy8vOy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUC/8QAGxABAAICAwAAAAAAAAAAAAAAAQACAxEEBRP/xAAXAQADAQAAAAAAAAAAAAAAAAAEBQYD/8QAGxEAAgMAAwAAAAAAAAAAAAAAAQIAAxEEEiH/2gAMAwEAAhEDEQA/AF/L2Tcq16ujxN7kts4jZGzsMpxtRk4bZGcZ6gp0RW/HMKgwmaWcytmE0AbIJY1fbwT/2Q==","#fd4e1a",{"slug":186,"title":187,"date":188,"categories":189,"thumbnail":10,"thumbnailStyle":198},"snap-inc-selects-new-engen-to-lead-global-creative-across-u-s-and-international-m","Snap Inc. Selects New Engen to Lead Global Creative Across U.S. and International Markets","2025-10-30",[190,194],{"id":191,"slug":192,"title":193},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":195,"slug":196,"title":197},"SBVnlBKZQEKb1W3KJvwGww","press-release","Press Release",{"id":199,"type":200,"title":187,"date":188,"logo":10,"bg":201,"color":203},"cYubOp8CS9uVUgEYEL8ZHA","thumbnail_event_block",{"hex":202},"#242424",{"hex":204},"#FAF2E8",{"slug":206,"title":207,"date":10,"categories":208,"thumbnail":213,"thumbnailStyle":223},"new-engen-shortlisted-for-independent-agency-of-the-year-award","New Engen Shortlisted for Independent Agency of the Year Award",[209],{"id":210,"slug":211,"title":212},"X8w_7NaSR0O20sn8lR9DAA","awards","Awards",{"alt":10,"title":10,"focalPoint":214,"width":173,"height":174,"thumbnail":215,"small":216,"medium":217,"responsiveImage":218},{"x":172,"y":172},"https://www.datocms-assets.com/151374/1761941033-agency-awards-finalist-2025.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1761941033-agency-awards-finalist-2025.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1761941033-agency-awards-finalist-2025.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":219,"webpSrcSet":148,"sizes":180,"src":220,"width":173,"height":174,"aspectRatio":182,"alt":10,"title":10,"base64":221,"bgColor":222},"https://www.datocms-assets.com/151374/1761941033-agency-awards-finalist-2025.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 300w,https://www.datocms-assets.com/151374/1761941033-agency-awards-finalist-2025.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 600w,https://www.datocms-assets.com/151374/1761941033-agency-awards-finalist-2025.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 900w,https://www.datocms-assets.com/151374/1761941033-agency-awards-finalist-2025.png?auto=format&fit=max&h=2440&q=85&w=2440 1200w","https://www.datocms-assets.com/151374/1761941033-agency-awards-finalist-2025.png?auto=format&fit=max&h=2440&q=85&w=2440","data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDxYWDhgQDg0MFRENDREYFxYZGBYfFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLBQUFEAUFEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABQMEB//EAB0QAAIDAAIDAAAAAAAAAAAAAAEDAAIRBBMFIUH/xAAVAQEBAAAAAAAAAAAAAAAAAAAABP/EABQRAQAAAAAAAAAAAAAAAAAAAAD/2gAMAwEAAhEDEQA/ANIZybLWfUVHydu/M+x50VYs7FjOAsP2E64t5uoGElCK0SMhA//Z","#b3c4bd",{"id":224,"type":225,"logo":226,"bg":228,"badge":230},"G_I_gskiRPCfkNo57ySS0Q","thumbnail_award_block",{"url":227},"https://www.datocms-assets.com/151374/1761941625-2025-us-agency-awards-1.png",{"hex":229},"#CCE0D9","Finalist",{"relatedText":232},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://hinewengendata.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339430798]