[{"data":1,"prerenderedAt":145},["ShallowReactive",2],{"insight-featured-in-authority-andrew-richardson-on-effective-data-use":3},{"page":4,"related":102,"index":143},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":10,"categories":12,"contributors":17,"content":21,"thumbnailStyle":89,"schemaTypes":100,"schemaCustom":101,"faqs":10,"seo":10},"JP-R-qp9RFKTmu3zDrzAXA","2025-03-05T00:14:51+00:00","2025-03-17T16:15:59+00:00","Authority Magazine: Andrew Richardson on Effective Data Use","featured-in-authority-andrew-richardson-on-effective-data-use",null,"2024-04-05",[13],{"id":14,"slug":15,"title":16},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",[18],{"id":19,"custom":20,"existing":10},"NZsrC_BPSsC27V9xcrsCDQ","Andrew Richardson",{"value":22,"blocks":88},{"schema":23,"document":24},"dast",{"type":25,"children":26},"root",[27,33,37,72],{"type":28,"children":29},"paragraph",[30],{"type":31,"value":32},"span","SEATTLE, WA—Data is a powerful tool that, when leveraged correctly, can fuel business growth. However, many brands struggle to collect, manage, and measure their data effectively. New Engen SVP of Advanced Analytics & Measurement, Andrew Richardson, sat down with Authority Magazine to discuss the mechanics of data-driven decision-making, the challenges and opportunities facing businesses in today’s landscape, and more. Plus, Andrew candidly shares some of the key professional and personal experiences that have shaped his career and led him to New Engen.",{"type":28,"children":34},[35],{"type":31,"value":36},"\nHere are a few takeaways from Andrew’s interview with Authority Magazine:",{"type":38,"style":39,"children":40},"list","bulleted",[41,48,54,60],{"type":42,"children":43},"listItem",[44],{"type":28,"children":45},[46],{"type":31,"value":47},"Leaders should embrace feedback to foster an environment of openness and shared learning.",{"type":42,"children":49},[50],{"type":28,"children":51},[52],{"type":31,"value":53},"Effective adoption of new technologies, tools, and processes requires buy-in from stakeholders at all levels.",{"type":42,"children":55},[56],{"type":28,"children":57},[58],{"type":31,"value":59},"Clear objectives, backed by strong leading and lagging indicators, are critical to measuring the return on data investment successfully.",{"type":42,"children":61},[62],{"type":28,"children":63},[64,66,70],{"type":31,"value":65},"“Data-driven does not mean more dashboards. Dashboards inherently don’t do anything, but the ability to analyze data ",{"type":31,"marks":67,"value":69},[68],"emphasis","does",{"type":31,"value":71},".”\n",{"type":28,"children":73},[74,80,82,86],{"url":75,"type":76,"children":77},"https://medium.com/authority-magazine/andrew-richardson-of-new-engen-on-how-to-effectively-leverage-data-to-take-your-company-to-the-next-9dcb670a9d6f","link",[78],{"type":31,"value":79},"Check out the full conversation",{"type":31,"value":81},".\n\n",{"type":31,"marks":83,"value":85},[84],"strong","About Authority Magazine",{"type":31,"value":87},"\nAuthority Magazine, a Medium publication, is devoted to sharing in-depth, and interesting interviews, featuring people who are authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. We use interviews to draw out stories that are both empowering and actionable. We believe that good stories should feel beautiful to the mind, heart, and eyes.",[],{"id":90,"type":91,"image":92,"photo":94,"logo":96,"bg":98},"Zh4joHZhTDuqn_pqPyiP5g","thumbnail_media_mention_block",{"thumbnail":93},"https://www.datocms-assets.com/151374/1742185461-authority_andrew-richardson_data-use_blog-thumbnail.png?auto=format&fit=max&h=600&q=85&w=700",{"url":95},"https://www.datocms-assets.com/151374/1741133674-andrew-richardson.png",{"url":97},"https://www.datocms-assets.com/151374/1741892240-authority-magazine-logo-edited.png",{"hex":99},"#CCE0D9",[],"",[103,116,131],{"slug":104,"title":105,"date":106,"categories":107,"thumbnail":10,"thumbnailStyle":112},"marketing-in-the-new-age-of-generative-ai","Marketing in the New Age of Generative AI","2023-04-20",[108],{"id":109,"slug":110,"title":111},"MRbbOcHbQoOkSXAsol9Qqw","pov","POV",{"id":113,"type":114,"title":105,"date":10,"logo":10,"bg":115,"color":10},"RkDAgcpkQquLEOmCsySORw","thumbnail_event_block",{"hex":99},{"slug":117,"title":118,"date":119,"categories":120,"thumbnail":10,"thumbnailStyle":125},"new-engen-named-digital-marketing-agency-of-record-for-checkers-rally-s","New Engen Named Digital Marketing Agency of Record for Checkers & Rally’s","2025-05-22",[121],{"id":122,"slug":123,"title":124},"SBVnlBKZQEKb1W3KJvwGww","press-release","Press Release",{"id":126,"type":114,"title":118,"date":119,"logo":10,"bg":127,"color":129},"ITj0uvS5SH6mL0vD69x-GQ",{"hex":128},"#242424",{"hex":130},"#FAF2E8",{"slug":132,"title":133,"date":10,"categories":134,"thumbnail":10,"thumbnailStyle":139},"rakuten-impact-alliance-what-brands-need-to-know","What the Rakuten-Impact Alliance Means for the Affiliate Industry & Brands",[135],{"id":136,"slug":137,"title":138},"N07hqWemQ6idnEnNEfiZ3g","affiliate","Affiliate",{"id":140,"type":114,"title":133,"date":10,"logo":10,"bg":141,"color":10},"Kr3C-A2sRh24hSvatQhAkA",{"hex":142},"#CCE561",{"relatedText":144},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://hinewengendata.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339434190]