[{"data":1,"prerenderedAt":476},["ShallowReactive",2],{"insight-may-tiktok-trends":3},{"page":4,"related":409,"index":474},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":28,"author":29,"categories":36,"contributors":45,"content":46,"thumbnailStyle":401,"schemaTypes":402,"schemaCustom":403,"faqs":401,"seo":404},"IS-ZsfQSQxCe2LQpOwJb5w","2025-05-08T21:22:26+01:00","2026-05-22T21:10:24+01:00","May 2026 TikTok Trends: Viral Moments You Need to Know","may-tiktok-trends",{"alt":11,"title":12,"focalPoint":13,"width":15,"height":16,"thumbnail":17,"small":18,"medium":19,"responsiveImage":20},"un and cloud illustration with an upward arrow symbolizing trending TikTok content for May 2026.","Top TikTok Trends for May 2026",{"x":14,"y":14},0.5,1200,676,"https://www.datocms-assets.com/151374/1746735077-ne_blog_thumbnails_may_v1.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1746735077-ne_blog_thumbnails_may_v1.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1746735077-ne_blog_thumbnails_may_v1.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":21,"webpSrcSet":22,"sizes":23,"src":24,"width":15,"height":16,"aspectRatio":25,"alt":11,"title":12,"base64":26,"bgColor":27},"https://www.datocms-assets.com/151374/1746735077-ne_blog_thumbnails_may_v1.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 300w,https://www.datocms-assets.com/151374/1746735077-ne_blog_thumbnails_may_v1.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 600w,https://www.datocms-assets.com/151374/1746735077-ne_blog_thumbnails_may_v1.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 900w,https://www.datocms-assets.com/151374/1746735077-ne_blog_thumbnails_may_v1.png?auto=format&fit=max&h=2440&q=85&w=2440 1200w","","(max-width: 1200px) 100vw, 1200px","https://www.datocms-assets.com/151374/1746735077-ne_blog_thumbnails_may_v1.png?auto=format&fit=max&h=2440&q=85&w=2440",1.7751479289940828,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoLDhgQDhgNDh0hFh0VFyYdHRYVFhUdKy0jGh0oHSUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHA8QHDsoIig7Ozs7Ozs7Ozs7Lzs7OzsvOy87Lzs7Ozs7Oy8vLy8vLzsvOzs7Oy8vLy8vOzsvLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABQIDBv/EACAQAAEEAQQDAAAAAAAAAAAAAAQAAQIDEgYhQVEFERX/xAAWAQEBAQAAAAAAAAAAAAAAAAAEBgP/xAAfEQABAgYDAAAAAAAAAAAAAAABAAIDBQYRITEEEiL/2gAMAwEAAhEDEQA/AKqxCC7Wi7eloB9JylRm/SQ/SsHnlFk0p1YU1Dxx4TognV8FR3HdQwb6CWng2h3vFt0KFnkrTCHlNC1aJnbaLEdTnbAX/9k=","#fed32b","2026-04-30",{"id":30,"slug":31,"name":32,"photo":33,"role":35},"Hs_lX0oATXio0yEnHQx7Og","shayla-crowder","Shayla Crowder",{"src":34},"https://www.datocms-assets.com/151374/1779306598-vp-headshots-3.png?auto=format&fit=max&h=300&q=85&w=300","Senior Marketing Manager",[37,41],{"id":38,"slug":39,"title":40},"B0y1WBnOS32UYm7_kNLcPQ","trends","Trends",{"id":42,"slug":43,"title":44},"LbuHh1WgRAydUNn_o9U0-w","tiktok","TikTok",[],{"value":47,"blocks":373},{"schema":48,"document":49},"dast",{"type":50,"children":51},"root",[52,58,62,74,85,91,96,100,108,111,116,120,126,128,132,136,142,144,149,153,159,161,166,170,176,178,185,189,193,199,201,205,209,215,217,221,225,231,233,240,244,248,254,256,260,264,270,272,276,280,286,288,292,296,300,306,308,312,316,322,324,328,333,337,342,346,351,355,360,364,369],{"type":53,"children":54},"paragraph",[55],{"type":56,"value":57},"span","May on TikTok is fashion, fame, and a little bit of delusion. The Devil Wears Prada 2 hits theaters this Friday, and Miranda Priestly audios are already taking over FYPs. Summer is announcing itself loud — pool content is up, beauty brands are reclaiming \"take her swimming on the first date\" as a waterproof flex, and Ella Langley's \"Be Her\" has become the soundtrack for confessing oddly specific girl-crush archetypes.",{"type":53,"children":59},[60],{"type":56,"value":61},"The throughline this month is delivery. May trends reward commitment, specificity, and a little theatricality. Here are the trends, sounds, and formats dominating May 2026 — and how you can jump in.",{"type":53,"children":63},[64,66,72],{"type":56,"value":65},"Still riding the April wave? Many of those trends are overlapping and evolving this month — catch up on ",{"url":67,"type":68,"children":69},"https://hinewengendata.com/insights/april-2026-tiktok-trends","link",[70],{"type":56,"value":71},"April's TikTok trend recap",{"type":56,"value":73}," if you missed it.",{"type":53,"children":75},[76,78,83],{"type":56,"value":77},"Want more like this? Get biweekly TikTok trend insights, creative strategies, and real brand use cases in our ",{"url":79,"type":68,"children":80},"https://guides.newengen.com/new-engen-monthly-trend-report",[81],{"type":56,"value":82},"Trend Report",{"type":56,"value":84}," to turn social moments into marketing results.",{"type":86,"level":87,"children":88},"heading",2,[89],{"type":56,"value":90},"Week of May 1, 2026 – Prada Premieres, Pool Flexes & Girl-Crush Confessions",{"type":86,"level":92,"children":93},3,[94],{"type":56,"value":95},"Trend #1: The Wrong Name Loophole",{"type":53,"children":97},[98],{"type":56,"value":99},"The mishearing-on-purpose joke is having a moment, and it's the funniest way creators are calling out their own behavior. Set to \"son original\" by LePtitMilo, the format is dead simple: post a photo or video of yourself doing the exact thing someone in your life is constantly nagging you about — shopping, traveling, ignoring chores — with text overlay reading \"when my bf is yelling at someone named 'youdon'tneedtobetravelingallthetime' but my name is danielle so it's okay.\" The smushed-together fake name is the whole joke. It works because everyone has a recurring critique they've learned to selectively tune out, and reframing the lecture as a different person's problem is peak avoidant comedy.",{"type":53,"children":101},[102,106],{"type":56,"marks":103,"value":105},[104],"strong","How to do it:",{"type":56,"value":107}," Pick the photo or video where you're caught doing the thing you \"shouldn't\" be doing — buying a pricey latte, booking another flight, ignoring a deadline, online shopping at midnight. Pull up the \"son original - LePtitMilo\" audio. Add text overlay following the formula: \"when my [bf/husband/mom/boss/coach] is yelling at someone named '[allthewordstheyactuallysay]' but my name is [your name] so it's okay.\" The crammed-together fake name needs to be a real quote — \"youdon'tneedanothertote,\" \"stopspendingsomuchonDoorDash,\" \"getoffyourphone.\" The more specific the nag, the funnier the post. Mirror selfies, vacation pics, and shopping hauls all work. Post within the next few days while the audio is climbing.",{"item":109,"type":110},"aXupT4WiSCujz81rU1PFpw","block",{"type":86,"level":92,"children":112},[113],{"type":56,"marks":114,"value":115},[104],"Trend #2: Flash Filter Transformations",{"type":53,"children":117},[118],{"type":56,"value":119},"Instagram's new Flash filter is the most talked-about effect of the moment, and TikTok is where everyone is showing off the results. Part of Instagram's \"Create with AI\" feature inside Stories, the filter uses generative AI to give any photo that direct-flash, Canon G7X digicam look — harsh shadows, glowy skin, and that grainy, slightly washed-out party-pic energy that defined late-2000s nightlife photography. Creators are posting before-and-after TikToks of their normal phone photos transformed into what looks like a paparazzi shot or a film camera flash. The pull is pure aesthetic nostalgia: it makes a regular Tuesday look like a night out in 2008, and the AI does it instantly with zero editing skills required.",{"type":53,"children":121},[122,124],{"type":56,"marks":123,"value":105},[104],{"type":56,"value":125}," Open Instagram, hold down your Story bubble, and tap \"Add to story.\" Pick the photo you want to transform. Tap the Effects button (the three stars on the side), select \"Browse Effects,\" and choose \"Flash.\" Wait a few seconds for the AI to regenerate the image — try \"Flash III\" or \"Dirty Flash\" for slightly different tones. Screen-record the before-and-after or save the result and post it to TikTok with text overlay like \"instagram's new flash filter is unreal\" or \"no way this is the same photo.\" The filter gets capped at one use per day for some accounts, so post within 24 hours while the format is peaking. Bonus: pair it with night-out photos, mirror selfies, or anything with a strong subject — the AI struggles with busy scenes.",{"item":127,"type":110},"HwV-0KqaTyaw8g0Sl4_xmA",{"type":86,"level":92,"children":129},[130],{"type":56,"value":131},"Trend #3: \"And Emily... That's All\"",{"type":53,"children":133},[134],{"type":56,"value":135},"The Devil Wears Prada 2 hits theaters this Friday, and TikTok is already running on Miranda Priestly energy. Creators are revisiting the iconic \"And Emily… that's all\" dismissal — Meryl Streep's signature backhand to her overlooked second assistant — as a versatile vibe-contrast format. The setup pairs two people with wildly different aesthetics: a polished version of the creator versus a less-styled one, a glam friend versus a chaotic one, even a creator versus their pet. The audio's deadpan condescension does the work; the visual contrast sells it. It's resonating because Miranda is the original boss-bitch reference, and the sequel has reactivated nearly two decades of cultural muscle memory. Everyone has an \"Emily\" in their life, or has been one.",{"type":53,"children":137},[138,140],{"type":56,"marks":139,"value":105},[104],{"type":56,"value":141}," Use the \"And Emily… that's all\" Miranda Priestly audio (search the sound or look for Julian Burzynski's original). Grab a partner — coworker, friend, sibling, pet — and lip-sync the clip together with one of you playing Miranda and the other playing Emily. The vibe contrast is the whole punchline. Try the before-and-after-getting-ready format, the stylish-boss-versus-you angle, or the \"when we didn't discuss dress code\" caption for the date that overdresses. Keep your delivery flat and slightly bored — Miranda never raises her voice. Post within 48 hours of the movie release. Friday and the weekend are peak windows; the audio will spike with every premiere reaction, red carpet clip, and review wave.",{"item":143,"type":110},"c8wPZw3jTWW2__s3z5YaRg",{"type":86,"level":92,"children":145},[146],{"type":56,"marks":147,"value":148},[104],"Trend #4: Take Her Swimming on the First Date",{"type":53,"children":150},[151],{"type":56,"value":152},"The \"take her swimming on the first date\" meme is back and built for summer beauty content. Originally a sexist line about exposing makeup, creators have flipped it into a flex — proving their products can survive a full pool dunk. Set to PinkPantheress and Zara Larsson's \"Stateside,\" the format is a glow-up showcase: apply a full face on dry land, dive into the pool, surface, and reveal everything still intact. Concealer, blush, lip oil, mascara, brows — nothing budges. It's beauty content with a built-in payoff, and it's hitting hard because the visual proof is undeniable. Brands love it because it's a wear test disguised as a vibe video, and creators love it because the underwater glam emerge moment shoots itself.",{"type":53,"children":154},[155,157],{"type":56,"marks":156,"value":105},[104],{"type":56,"value":158}," Use the \"Stateside\" audio by PinkPantheress and Zara Larsson. Film yourself applying products one at a time — moisturizer, concealer, blush, contour, lip, mascara — with each product name as on-screen text or pinned to the bottom of the frame. After the full face is on, cut to the pool, beach, or shower and dunk fully. Surface slowly, water dripping, and let the camera land on the still-intact glam. Add the text overlay \"take her swimming on the first date\" at the dunk moment. Lock-it sprays, waterproof mascaras, and tinted balms perform best. Tag every brand for the algorithm push. Post within the next two weeks while pool season ramps up — this is May and June's defining beauty format.",{"item":160,"type":110},"GqWoANRVQ4Gho7qbyUnzUA",{"type":86,"level":92,"children":162},[163],{"type":56,"marks":164,"value":165},[104],"Trend #5: I Just Wanna Be Her",{"type":53,"children":167},[168],{"type":56,"value":169},"Ella Langley's \"Be Her\" has become TikTok's new envy anthem, and creators are using it to confess their oddly specific girl-crush archetypes. The lyric — \"I just wanna be her so bad, it hurts so bad, it hurts so\" — plays as creators lip-sync and overlay text describing the woman (or man, or aesthetic) they secretly want to be. \"When I see a girl with lip filler, blonde hair, and naturally tan.\" \"When I see a girl who only drinks matcha and her boyfriend is in the band.\" \"When I see a guy who reads on the subway.\" The format works because envy is the most universal feeling no one wants to admit, and the country-pop emotional weight of Ella's vocal lets people be vulnerable without being earnest about it. It's longing as a personality trait.",{"type":53,"children":171},[172,174],{"type":56,"marks":173,"value":105},[104],{"type":56,"value":175}," Use the \"Be Her\" audio by Ella Langley — the section that hits \"I just wanna be her so bad\" is the moment that needs to sync. Film a single static shot of yourself, hands on hips or standing confidently, and lip-sync the chorus directly to camera. Add on-screen text in the format \"When I see a girl/guy with [hyper-specific archetype].\" The more oddly specific, the better — name the exact aesthetic, hair color, hobby, or vibe that triggers the envy. Brands can flex into this with product-specific archetypes: \"when I see a girl whose Rhode pocket blush is permanently attached to her phone case,\" \"when I see a girl who only wears Sol de Janeiro,\" \"when I see a girl with a Stanley in every room.\" Don't over-edit. The lip-sync intensity is the whole performance. Post within the next two weeks while the audio is climbing fastest.",{"item":177,"type":110},"J4o2N1Z4QuGPhQPIvB_eUg",{"type":86,"level":87,"children":179},[180,182],{"type":56,"value":181},"Week of May 11, 2026 – ",{"type":56,"marks":183,"value":184},[104],"Gaga Loops, Cassie Deflections & Dismissive Icon Energy",{"type":86,"level":92,"children":186},[187],{"type":56,"value":188},"Trend #6: Hi Gaga, Hi",{"type":53,"children":190},[191],{"type":56,"value":192},"The viral Lady Gaga fan-interaction audio is taking over TikTok, and it's giving every awkward conversation a soundtrack. The clip catches a fan saying \"Hi Gaga\" while Gaga repeatedly says \"Hi\" back — talking right over them in the most polite, oblivious way possible. Creators are lip-syncing to it, dropping on-screen text that names a situation where they're either not sure how to respond or stuck repeating themselves. Think: spamming the same sticker in every group chat, screaming \"OH!\" when a guy friend gets emotional, or any moment where one word becomes your entire personality. The trend works because everyone has a default phrase or reaction they overuse — and admitting it on camera is the joke.",{"type":53,"children":194},[195,197],{"type":56,"marks":196,"value":105},[104],{"type":56,"value":198}," Film yourself looking at the camera with a slight smile while the audio plays, and lip-sync Gaga's repeated \"Hi.\" Add on-screen text naming your situation — your most-spammed sticker, your go-to rejection, your one default reply, the phrase you say when you don't know what else to say. Bonus points if it's a little embarrassing. Post it within the next 48 hours while the audio is still climbing, because early-stage sounds give you the biggest reach window before the format saturates.",{"item":200,"type":110},"HwkpKgImQ62XMiN7LoD8ww",{"type":86,"level":92,"children":202},[203],{"type":56,"value":204},"Trend #7: What Does That Have to Do With Me",{"type":53,"children":206},[207],{"type":56,"value":208},"Cassie Howard just became TikTok's patron saint of dismissiveness. Creators are pulling the Euphoria Season 3 wedding scene where someone screams \"we invested our kids' college fund!\" at Cassie, and she calmly deadpans back, \"what does that have to do with me?\" The format has spiraled into a catch-all for any opinion, judgment, or hot take someone has lobbed your way that you simply don't care about. Subway tuna critiques, iced latte interventions, Sydney Sweeney's wardrobe takes, complaints about restaurant prices, vet bills, parking gripes — anything goes. It hits the same nerve as \"not my problem\" content but with a specific cinematic anchor. Sydney Sweeney's dead-eyed delivery does most of the work.",{"type":53,"children":210},[211,213],{"type":56,"marks":212,"value":105},[104],{"type":56,"value":214}," Film a tight close-up, channel her bored, slightly confused expression, and lip-sync just her line — not the screaming. Add on-screen text up top quoting the opinion or judgment thrown at you: a partner critiquing your spending, a friend roasting your fast food order, a coworker's unsolicited fitness take. The more random and unrelated to your actual life, the better it lands. Post within 48 hours while the audio is still climbing — Euphoria-anchored sounds peak fast and saturate within a week.",{"item":216,"type":110},"IgJod_TxTgmbXEf2217_3g",{"type":86,"level":92,"children":218},[219],{"type":56,"value":220},"Trend #8: Average Day Carousel",{"type":53,"children":222},[223],{"type":56,"value":224},"The \"average day\" carousel is the latest TikTok before-and-after trend turning contrast into comedy. The setup is simple: slide 1 shows you looking rough, exhausted, or genuinely unwell with on-screen text reading \"average day [in X situation].\" Swipe to slide 2 — same person, glowing, hot, fully assembled, captioned \"average day [in the opposite situation].\" Creators are running it through every angle imaginable: in a relationship vs. single, without caffeine vs. with caffeine, working in office vs. WFH, on your phone all day vs. logged off. It's petty, it's funny, and the flexibility is exactly why it's working. The contrast does all the work.",{"type":53,"children":226},[227,229],{"type":56,"marks":228,"value":105},[104],{"type":56,"value":230}," Make a two-slide carousel with a TikTok-trending audio that has a clear swipe-point drop. Slide 1 is the \"before\" — pick an unflattering, sleepy, or chaotic photo and overlay \"average day [doing the thing].\" Slide 2 is the glow-up — your hottest selfie, captioned \"average day [without the thing].\" Brands plug in their product as the \"after\": skincare lines show bare skin vs. glowing skin, energy drinks show pre-caffeine vs. post-caffeine, haircare brands show day-three hair vs. wash day. Post within 24–48 hours of catching the audio — contrast-format trends peak fast and flatten faster.",{"item":232,"type":110},"W4sdxxhkSayus3Svaxbqeg",{"type":86,"level":87,"children":234},[235,237],{"type":56,"value":236},"Week of May 18, 2026 – ",{"type":56,"marks":238,"value":239},[104],"Disney Yearning, Couple's Misdirection & Overbooked Energy",{"type":86,"level":92,"children":241},[242],{"type":56,"value":243},"Trend #9: There Must Be More Than This Provincial Life",{"type":53,"children":245},[246],{"type":56,"value":247},"The \"Beauty and the Beast\" opening number is having a full TikTok moment as a setup-and-reveal format. Creators lip-sync Belle's wistful \"there must be more than this provincial life\" with on-screen text laying out what they actually want — the dream job, the soft launch, the corner office. Then Gaston's smug \"just watch, I'm going to make Belle my wife\" hits, and the text flips to what's actually pursuing them: the ex who won't quit, the toxic situationship, the boss who emails on Sundays. Yearning meets the universe's worst sense of humor. That's the joke.",{"type":53,"children":249},[250,252],{"type":56,"marks":251,"value":105},[104],{"type":56,"value":253}," Use the \"Beauty and the Beast\" provincial life audio (search \"provincial life Belle Gaston\"). Film one continuous shot lip-syncing Belle's line with a dreamy expression — staring out a window works. Add text naming what you want. When Gaston's line hits, switch to deadpan and swap the text to the reality chasing you. Post within 24–48 hours. The format rewards specificity over polish.",{"item":255,"type":110},"OR54ZHa8SD6-jkz2EJjYZQ",{"type":86,"level":92,"children":257},[258],{"type":56,"value":259},"Trend #10: OOTD Joke Reveal",{"type":53,"children":261},[262],{"type":56,"value":263},"Couples are hijacking the OOTD format for a quick visual punchline, and the bait-and-switch is doing numbers. The video opens with a cozy selfie of the two of you captioned \"here's what my husband and I wore on our date night\" — standard couple's outfit-of-the-day setup. Then a hard cut drops the bit: his clothes laid out on the ground in full outfit formation, with his bare legs and feet shaking into the frame like he's freezing. You narrate where every item is from while he stands there in nothing but boxers. The gap between expectation and reveal is what sells it. Couple content is so saturated with earnest matching-fit montages that subverting the format lands harder than any actual outfit breakdown could.",{"type":53,"children":265},[266,268],{"type":56,"marks":267,"value":105},[104],{"type":56,"value":269}," Open with a selfie of you and your partner looking date-night ready. Caption it as a normal couple's OOTD: \"here's what we wore out last night.\" Hard cut to an overhead shot of his clothes arranged on the ground in outfit shape — shirt, shorts, shoes, hat, the whole fit. Pan up just enough to show his bare crossed legs shaking in the corner of the frame. Voice over the brand details like you mean it: \"his polo is Marine Layer, shorts are Vuori, shoes are Adidas Sambas.\" Keep your tone dead",{"item":271,"type":110},"GyWocFeyTHmxvYcZbkHhvA",{"type":86,"level":92,"children":273},[274],{"type":56,"value":275},"Trend #11: Sorry, I Can't, I'm Booked",{"type":53,"children":277},[278],{"type":56,"value":279},"The hyper-scheduled people of TikTok are flexing packed calendars as a personality trait. The format opens with a creator saying \"sorry I can't Tuesday, I'm —\" then hard-cuts to whatever niche or absurd thing they're actually doing: pickleball league, pottery class, third therapy session of the week, hot yoga, a wine tasting they signed up for in March. The pattern repeats. Every day gets a new excuse and a new reveal. On-screen text frames the bit: \"trying to make plans but you've reached this level of singleness,\" or a busy-parent variation, or a spontaneous-chaos variation. It's part humble brag, part self-aware admission that you've over-scheduled yourself into social isolation. Everyone knows someone like this. Or is someone like this.",{"type":53,"children":281},[282,284],{"type":56,"marks":283,"value":105},[104],{"type":56,"value":285}," Film yourself looking at camera and start with \"sorry I can't [day], I'm —\" then cut to a clip of the activity. Repeat 4–6 times, one per weekday, each a different commitment. Real footage from your camera roll beats staged clips. Add on-screen text framing your version: the single one, the parent one, the spontaneous one. Keep cuts tight — under 25 seconds total. The faster the pacing, the funnier the overload reads. Post within 24–48 hours.",{"item":287,"type":110},"RskNi0kDSZyuetLuJXXWsw",{"type":86,"level":87,"children":289},[290],{"type":56,"value":291},"Week of May 25, 2026 – Striking Poses and Passenger Jokes",{"type":86,"level":92,"children":293},[294],{"type":56,"value":295},"Trend #12: Model Mode",{"type":53,"children":297},[298],{"type":56,"value":299},"The Model Mode trend is TikTok's latest confidence ritual. Creators use \"DACE\" by Slayyyter as the soundtrack: the first half plays while they look wrecked, going through it, or just existing in their most average moment. Then the beat drops. Brows up, eyes flexed with that under-eye smize, exaggerated editorial poses — suddenly they're serving full runway. The trend works because it doesn't require an actual transformation. The reveal is that the model was always there. That's the hook.",{"type":53,"children":301},[302,304],{"type":56,"marks":303,"value":105},[104],{"type":56,"value":305}," For execution, start with a down-on-your-luck moment — text overlay naming the situation, hunched posture, face half-hidden — then cut hard to the beat drop and go full high-fashion. Brows lifted, chin tilted, hands doing something dramatic. Brands can flip a \"before\" (bare-faced morning, product still in the box, uninspired desk setup) into a model moment without leaving the room. Natural light, one cut, strong contrast. The transition lands hardest when the before is genuinely bleak. Post within 24 hours — \"DACE\" is climbing fast.",{"item":307,"type":110},"XPaaqR5PQHyHTLvPOnqsGA",{"type":86,"level":92,"children":309},[310],{"type":56,"value":311},"Trend #13: Are You Still Mad at Me?",{"type":53,"children":313},[314],{"type":56,"value":315},"The \"Are You Still Mad at Me?\" trend is the car comedy format taking over relationship TikTok right now. @queencytrends' version pulled 4M likes using original audio from couples account @meghanandjack. The setup is a two-shot sequence: Person 1 asks if they're still mad, Person 2 says no, then Person 1 reaches over to hold their hand. Camera pans down to an empty seat, then up to reveal Person 2 contorted into the most unhinged position possible. Pressed against the door. Sitting on the headrest. Anywhere but within reach. \"I'm not mad\" is the oldest lie in any relationship. That's why it works.",{"type":53,"children":317},[318,320],{"type":56,"marks":319,"value":105},[104],{"type":56,"value":321}," Film in a parked car with two people. Driver asks the question. Passenger delivers a flat \"no.\" Driver's hand reaches toward the center console. Pan down to the empty seat, then tilt up for the reveal: passenger folded into the most extreme avoidance pose they can manage. Works just as well with coworkers, parents and kids, or best friends. Post within 48 hours.",{"item":323,"type":110},"NL-kanzBR6eR2W-YhWvc0g",{"type":86,"level":87,"children":325},[326],{"type":56,"value":327},"FAQ May 2026 TikTok Trends",{"type":86,"level":92,"children":329},[330],{"type":56,"marks":331,"value":332},[104],"Q1: What major cultural moments are driving TikTok trends in May 2026?",{"type":53,"children":334},[335],{"type":56,"value":336},"May 2026 is anchored by The Devil Wears Prada 2, hitting theaters May 1, which has reactivated nearly two decades of Miranda Priestly references and revived the \"And Emily… that's all\" audio as a viral format. Beyond the sequel, summer kickoff is pulling beauty content into pool-test territory with the \"take her swimming on the first date\" format, while Ella Langley's \"Be Her\" has emerged as the season's defining envy anthem. Mother's Day on May 10, the Met Gala on May 4, and Cannes Film Festival mid-month round out the cultural calendar driving search and content volume.",{"type":86,"level":92,"children":338},[339],{"type":56,"marks":340,"value":341},[104],"Q2: What songs are trending on TikTok in May 2026?",{"type":53,"children":343},[344],{"type":56,"value":345},"The biggest trending tracks on TikTok in May 2026 are Ella Langley's \"Be Her,\" PinkPantheress and Zara Larsson's \"Stateside,\" and \"son original\" by LePtitMilo. \"Be Her\" powers the \"I just wanna be her so bad\" envy format, where creators lip-sync over hyper-specific girl-crush archetypes. \"Stateside\" has become summer beauty's official audio for waterproof makeup tests. \"Son original\" backs the \"but my name is ___ so it's okay\" roast format, where creators reframe nagging from partners, parents, or bosses. Country-pop, Y2K throwbacks, and TikTok-native sounds are dominating the FYP this month.",{"type":86,"level":92,"children":347},[348],{"type":56,"marks":349,"value":350},[104],"Q3: What TikTok formats work best for summer 2026 content?",{"type":53,"children":352},[353],{"type":56,"value":354},"The strongest summer 2026 formats on TikTok are wear-test challenges (waterproof beauty, sweat-resistant makeup), envy carousels powered by Ella Langley's \"Be Her,\" vibe-contrast lip syncs using \"And Emily… that's all,\" and selective-hearing roasts set to \"son original.\" Pool, beach, and golden-hour content over-indexes on the FYP from May through August. Specificity wins — name the product, name the archetype, name the exact behavior being roasted. Vague aesthetic content underperforms compared to formats with a clear, hyper-specific punchline.",{"type":86,"level":92,"children":356},[357],{"type":56,"marks":358,"value":359},[104],"Q4: Which May 2025 TikTok trends are resurging in May 2026?",{"type":53,"children":361},[362],{"type":56,"value":363},"Several May 2025 formats have evolved into May 2026 trends or are primed for a comeback. The \"Photo I Hesitated to Take vs. Posted 10 Years Ago\" glow-up carousel has resurfaced inside the Prada-coded fashion moment, with creators using it for before-and-after styling reveals. \"Pretty Little Baby\" by Connie Francis paved the way for retro-coded audios like Ella Langley's \"Be Her\" to dominate emotional, aesthetic-forward content. The \"And For My Next Trick\" brag carousel and \"How I'd Move If I Were Them\" persona-walk format both echo inside the \"I just wanna be her\" archetype confessions. The \"Hunger Games Audition\" parody format is set to return as Cannes premieres roll out, and \"Propaganda I Will/Won't Fall For\" lists remain evergreen for summer beauty drops. \"Favorite Time of Day\" micro-joy aesthetic continues quietly as the seasonal baseline, while \"Holy Airball\" and \"That Was Rude\" are both ripe for a resurge as creators look for fresh confession-style formats.",{"type":86,"level":92,"children":365},[366],{"type":56,"marks":367,"value":368},[104],"Q5: What's the best way for brands to join TikTok trends in May 2026?",{"type":53,"children":370},[371],{"type":56,"value":372},"Brands should move fast — May 2026 trends are tied to specific cultural moments with narrow lift windows. Post within 48 hours of a trending audio's peak, ideally within the first week of a cultural anchor like The Devil Wears Prada 2 release. Lead with product specificity: name the SKU, show the wear test, demonstrate the proof. Avoid generic brand voiceovers on top of trending audios — creators and audiences punish that. The strongest brand executions either flex a clear product capability (waterproof, fast-acting, all-day wear) or insert the brand naturally into a self-aware archetype (\"when I see a girl whose Rhode pocket blush lives on her phone case\").",[374,377,379,381,383,385,387,389,391,393,395,397,399],{"id":109,"type":375,"code":376},"tiktok_block","\u003Cdiv style=\"max-width: 56vh;\">\u003Cdiv style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 177.7778%;\">\u003Ciframe src=\"https://iframely.net/CQDsGXXy?theme=light\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"autoplay *;\">\u003C/iframe>\u003C/div>\u003C/div>",{"id":127,"type":375,"code":378},"\u003Cdiv style=\"max-width: 75vh;\">\u003Cdiv style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 133.3333%;\">\u003Ciframe src=\"https://iframely.net/WFR6VIp3?theme=light\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"autoplay *;\">\u003C/iframe>\u003C/div>\u003C/div>",{"id":143,"type":375,"code":380},"\u003Cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@audreekate/video/7620656346966396173\" data-video-id=\"7620656346966396173\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> \u003Csection> \u003Ca target=\"_blank\" title=\"@audreekate\" href=\"https://www.tiktok.com/@audreekate?refer=embed\">@audreekate\u003C/a> \u003Cp>“We will need to minimize the press at the dog park” - Forrest & @Charlie Charles Chuck Chaz 😎 \u003Ca title=\"goldenretriever\" target=\"_blank\" href=\"https://www.tiktok.com/tag/goldenretriever?refer=embed\">#goldenretriever\u003C/a>  \u003Ca title=\"bernadoodle\" target=\"_blank\" href=\"https://www.tiktok.com/tag/bernadoodle?refer=embed\">#bernadoodle\u003C/a> \u003Ca title=\"dogsoftiktok\" target=\"_blank\" href=\"https://www.tiktok.com/tag/dogsoftiktok?refer=embed\">#dogsoftiktok\u003C/a> \u003Ca title=\"devilwearsprada\" target=\"_blank\" href=\"https://www.tiktok.com/tag/devilwearsprada?refer=embed\">#devilwearsprada\u003C/a> \u003Ca title=\"thedevilwearsprada\" target=\"_blank\" href=\"https://www.tiktok.com/tag/thedevilwearsprada?refer=embed\">#thedevilwearsprada\u003C/a> \u003C/p> \u003Ca target=\"_blank\" title=\"♬ original sound - Max - HBO Max\" href=\"https://www.tiktok.com/music/original-sound-Max-7377063962325633835?refer=embed\">♬ original sound - Max - HBO Max\u003C/a> \u003C/section> \u003C/blockquote> \u003Cscript async onerror=\"var a=document.createElement('script');a.src='https://iframely.net/files/tiktok-embed.js';document.body.appendChild(a);\" src=\"https://www.tiktok.com/embed.js\">\u003C/script>",{"id":160,"type":375,"code":382},"\u003Cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@notburnttoasthehe/video/7621645839466794254\" data-video-id=\"7621645839466794254\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> \u003Csection> \u003Ca target=\"_blank\" title=\"@notburnttoasthehe\" href=\"https://www.tiktok.com/@notburnttoasthehe?refer=embed\">@notburnttoasthehe\u003C/a> \u003Cp>can’t remove plastic 😭😋\u003C/p> \u003Ca target=\"_blank\" title=\"♬ Stateside + Zara Larsson - PinkPantheress\" href=\"https://www.tiktok.com/music/Stateside-Zara-Larsson-7560175658664495885?refer=embed\">♬ Stateside + Zara Larsson - PinkPantheress\u003C/a> \u003C/section> \u003C/blockquote> \u003Cscript async onerror=\"var a=document.createElement('script');a.src='https://iframely.net/files/tiktok-embed.js';document.body.appendChild(a);\" src=\"https://www.tiktok.com/embed.js\">\u003C/script>",{"id":177,"type":375,"code":384},"\u003Cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@thesky.miller/video/7616144864480120078\" data-video-id=\"7616144864480120078\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> \u003Csection> \u003Ca target=\"_blank\" title=\"@thesky.miller\" href=\"https://www.tiktok.com/@thesky.miller?refer=embed\">@thesky.miller\u003C/a> \u003Cp>\u003C/p> \u003Ca target=\"_blank\" title=\"♬ Be Her - Ella Langley\" href=\"https://www.tiktok.com/music/Be-Her-7606201460867794961?refer=embed\">♬ Be Her - Ella Langley\u003C/a> \u003C/section> \u003C/blockquote> \u003Cscript async onerror=\"var a=document.createElement('script');a.src='https://iframely.net/files/tiktok-embed.js';document.body.appendChild(a);\" src=\"https://www.tiktok.com/embed.js\">\u003C/script>",{"id":200,"type":375,"code":386},"\u003Cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@ouassimra/video/7631305456933145877\" data-video-id=\"7631305456933145877\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> \u003Csection> \u003Ca target=\"_blank\" title=\"@ouassimra\" href=\"https://www.tiktok.com/@ouassimra?refer=embed\">@ouassimra\u003C/a> \u003Cp>I ll make it work \u003Ca title=\"relatable\" target=\"_blank\" href=\"https://www.tiktok.com/tag/relatable?refer=embed\">#relatable\u003C/a> \u003Ca title=\"real\" target=\"_blank\" href=\"https://www.tiktok.com/tag/real?refer=embed\">#real\u003C/a> \u003Ca title=\"stickers\" target=\"_blank\" href=\"https://www.tiktok.com/tag/stickers?refer=embed\">#stickers\u003C/a> \u003Ca title=\"fyp\" target=\"_blank\" href=\"https://www.tiktok.com/tag/fyp?refer=embed\">#fyp\u003C/a>\u003C/p> \u003Ca target=\"_blank\" title=\"♬ Hi gaga Hi Hi Hi Hi Hi Hi - Poppy Poosie\" href=\"https://www.tiktok.com/music/Hi-gaga-Hi-Hi-Hi-Hi-Hi-Hi-7588944147004869398?refer=embed\">♬ Hi gaga Hi Hi Hi Hi Hi Hi - Poppy Poosie\u003C/a> \u003C/section> \u003C/blockquote> \u003Cscript async onerror=\"var a=document.createElement('script');a.src='https://iframely.net/files/tiktok-embed.js';document.body.appendChild(a);\" src=\"https://www.tiktok.com/embed.js\">\u003C/script>",{"id":216,"type":375,"code":388},"\u003Cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@crushedicecubez/video/7633851676004207903\" data-video-id=\"7633851676004207903\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> \u003Csection> \u003Ca target=\"_blank\" title=\"@crushedicecubez\" href=\"https://www.tiktok.com/@crushedicecubez?refer=embed\">@crushedicecubez\u003C/a> \u003Cp>I’m keeping their tuna on the menu fr \u003Ca title=\"subway\" target=\"_blank\" href=\"https://www.tiktok.com/tag/subway?refer=embed\">#subway\u003C/a> \u003C/p> \u003Ca target=\"_blank\" title=\"♬ original sound - elyse\" href=\"https://www.tiktok.com/music/original-sound-7633288489618033421?refer=embed\">♬ original sound - elyse\u003C/a> \u003C/section> \u003C/blockquote> \u003Cscript async onerror=\"var a=document.createElement('script');a.src='https://iframely.net/files/tiktok-embed.js';document.body.appendChild(a);\" src=\"https://www.tiktok.com/embed.js\">\u003C/script>",{"id":232,"type":375,"code":390},"\u003Cdiv style=\"max-width: 56vh;\">\u003Cdiv style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 177.7778%;\">\u003Ciframe src=\"https://iframely.net/HJLH5t4b?theme=light\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"autoplay *;\">\u003C/iframe>\u003C/div>\u003C/div>",{"id":255,"type":375,"code":392},"\u003Cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@shaynaandrenee/video/7639006150633082143\" data-video-id=\"7639006150633082143\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> \u003Csection> \u003Ca target=\"_blank\" title=\"@shaynaandrenee\" href=\"https://www.tiktok.com/@shaynaandrenee?refer=embed\">@shaynaandrenee\u003C/a> \u003Cp>It’s been seven years now and four years married \u003Ca title=\"lgbt\" target=\"_blank\" href=\"https://www.tiktok.com/tag/lgbt?refer=embed\">#lgbt\u003C/a> \u003Ca title=\"belle\" target=\"_blank\" href=\"https://www.tiktok.com/tag/belle?refer=embed\">#belle\u003C/a> \u003Ca title=\"wife\" target=\"_blank\" href=\"https://www.tiktok.com/tag/wife?refer=embed\">#wife\u003C/a> \u003Ca title=\"lgbt🌈\" target=\"_blank\" href=\"https://www.tiktok.com/tag/lgbt%F0%9F%8C%88?refer=embed\">#lgbt🌈\u003C/a>  \u003Ca title=\"pridemonth🏳️‍🌈\" target=\"_blank\" href=\"https://www.tiktok.com/tag/pridemonth%F0%9F%8F%B3%EF%B8%8F%E2%80%8D%F0%9F%8C%88?refer=embed\">#pridemonth🏳️‍🌈\u003C/a> \u003C/p> \u003Ca target=\"_blank\" title=\"♬ original sound - ❀ 𝔅𝔯𝔦𝔞𝔯 ❀\" href=\"https://www.tiktok.com/music/original-sound-7620597461660289822?refer=embed\">♬ original sound - ❀ 𝔅𝔯𝔦𝔞𝔯 ❀\u003C/a> \u003C/section> \u003C/blockquote> \u003Cscript async onerror=\"var a=document.createElement('script');a.src='https://iframely.net/files/tiktok-embed.js';document.body.appendChild(a);\" src=\"https://www.tiktok.com/embed.js\">\u003C/script>",{"id":271,"type":375,"code":394},"\u003Cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@kelsey_merrik/video/7632417496426990862\" data-video-id=\"7632417496426990862\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> \u003Csection> \u003Ca target=\"_blank\" title=\"@kelsey_merrik\" href=\"https://www.tiktok.com/@kelsey_merrik?refer=embed\">@kelsey_merrik\u003C/a> \u003Cp>\u003Ca title=\"mensgolfinspo\" target=\"_blank\" href=\"https://www.tiktok.com/tag/mensgolfinspo?refer=embed\">#mensgolfinspo\u003C/a> get with us for your next golf fit! \u003Ca title=\"fit\" target=\"_blank\" href=\"https://www.tiktok.com/tag/fit?refer=embed\">#fit\u003C/a> \u003C/p> \u003Ca target=\"_blank\" title=\"♬ original sound - kels🎀🪩& merrik🔨💪\" href=\"https://www.tiktok.com/music/original-sound-7632417608070990605?refer=embed\">♬ original sound - kels🎀🪩& merrik🔨💪\u003C/a> \u003C/section> \u003C/blockquote> \u003Cscript async onerror=\"var a=document.createElement('script');a.src='https://iframely.net/files/tiktok-embed.js';document.body.appendChild(a);\" src=\"https://www.tiktok.com/embed.js\">\u003C/script>",{"id":287,"type":375,"code":396},"\u003Cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@misshannahashton/video/7637515804942159118\" data-video-id=\"7637515804942159118\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> \u003Csection> \u003Ca target=\"_blank\" title=\"@misshannahashton\" href=\"https://www.tiktok.com/@misshannahashton?refer=embed\">@misshannahashton\u003C/a> \u003Cp>had to make a part 2 (all of these were this year btw 😅) \u003Ca title=\"hobbies\" target=\"_blank\" href=\"https://www.tiktok.com/tag/hobbies?refer=embed\">#hobbies\u003C/a> \u003Ca title=\"single\" target=\"_blank\" href=\"https://www.tiktok.com/tag/single?refer=embed\">#single\u003C/a> \u003Ca title=\"independent\" target=\"_blank\" href=\"https://www.tiktok.com/tag/independent?refer=embed\">#independent\u003C/a> \u003Ca title=\"hobbymaxxing\" target=\"_blank\" href=\"https://www.tiktok.com/tag/hobbymaxxing?refer=embed\">#hobbymaxxing\u003C/a> \u003C/p> \u003Ca target=\"_blank\" title=\"♬ original sound - Hannah Ashton\" href=\"https://www.tiktok.com/music/original-sound-7637515833786256141?refer=embed\">♬ original sound - Hannah Ashton\u003C/a> \u003C/section> \u003C/blockquote> \u003Cscript async onerror=\"var a=document.createElement('script');a.src='https://iframely.net/files/tiktok-embed.js';document.body.appendChild(a);\" src=\"https://www.tiktok.com/embed.js\">\u003C/script>",{"id":307,"type":375,"code":398},"\u003Cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@meghanandjack/video/7639880604913257741\" data-video-id=\"7639880604913257741\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> \u003Csection> \u003Ca target=\"_blank\" title=\"@meghanandjack\" href=\"https://www.tiktok.com/@meghanandjack?refer=embed\">@meghanandjack\u003C/a> \u003Cp>Makes me feel like I might actually be the funniest person alive and no one can stop me.. and I might use my powers for good or evil.. I’m not sure yet 😏  \u003Ca title=\"meghanandjack\" target=\"_blank\" href=\"https://www.tiktok.com/tag/meghanandjack?refer=embed\">#meghanandjack\u003C/a> \u003C/p> \u003Ca target=\"_blank\" title=\"♬ original sound - ☆\" href=\"https://www.tiktok.com/music/original-sound-7596099794474027798?refer=embed\">♬ original sound - ☆\u003C/a> \u003C/section> \u003C/blockquote> \u003Cscript async onerror=\"var a=document.createElement('script');a.src='https://iframely.net/files/tiktok-embed.js';document.body.appendChild(a);\" src=\"https://www.tiktok.com/embed.js\">\u003C/script>",{"id":323,"type":375,"code":400},"\u003Cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@queencitytrends/video/7639877187641969933\" data-video-id=\"7639877187641969933\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> \u003Csection> \u003Ca target=\"_blank\" title=\"@queencitytrends\" href=\"https://www.tiktok.com/@queencitytrends?refer=embed\">@queencitytrends\u003C/a> \u003Cp>Fighting wth your lawyer husband takes at least 2 business days to get over \u003Ca title=\"momtok\" target=\"_blank\" href=\"https://www.tiktok.com/tag/momtok?refer=embed\">#momtok\u003C/a> \u003Ca title=\"dadsoftiktok\" target=\"_blank\" href=\"https://www.tiktok.com/tag/dadsoftiktok?refer=embed\">#dadsoftiktok\u003C/a> \u003Ca title=\"momsoftiktok\" target=\"_blank\" href=\"https://www.tiktok.com/tag/momsoftiktok?refer=embed\">#MomsofTikTok\u003C/a> \u003Ca title=\"momsbelike\" target=\"_blank\" href=\"https://www.tiktok.com/tag/momsbelike?refer=embed\">#momsbelike\u003C/a> \u003Ca title=\"husbandwife\" target=\"_blank\" href=\"https://www.tiktok.com/tag/husbandwife?refer=embed\">#husbandwife\u003C/a> IB: @🌻Meg and Jack🌻 \u003C/p> \u003Ca target=\"_blank\" title=\"♬ original sound - 🌻Meg and Jack🌻\" href=\"https://www.tiktok.com/music/original-sound-7639076924303706911?refer=embed\">♬ original sound - 🌻Meg and Jack🌻\u003C/a> \u003C/section> \u003C/blockquote> \u003Cscript async onerror=\"var a=document.createElement('script');a.src='https://iframely.net/files/tiktok-embed.js';document.body.appendChild(a);\" src=\"https://www.tiktok.com/embed.js\">\u003C/script>",null,[],"{\n  \"@context\": \"https://schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"WebPage\",\n      \"@id\": \"https://hinewengendata.com/insights/may-2026-tiktok-trends/#webpage\",\n      \"url\": \"https://hinewengendata.com/insights/may-2026-tiktok-trends/\",\n      \"name\": \"May 2026 TikTok Trends: Viral Moments You Need to Know\",\n      \"description\": \"Top TikTok trends for May 2026: Devil Wears Prada 2 audios, Ella Langley's \\\"Be Her,\\\" and viral waterproof beauty tests. Sounds, formats, and brand plays.\",\n      \"datePublished\": \"2026-04-30\",\n      \"dateModified\": \"2026-05-22\",\n      \"isPartOf\": {\n        \"@type\": \"CreativeWorkSeries\",\n        \"@id\": \"https://hinewengendata.com/tiktok-trends/#series\",\n        \"name\": \"TikTok Trends Series\"\n      },\n      \"primaryImageOfPage\": {\n        \"@type\": \"ImageObject\",\n        \"url\": \"https://hinewengendata.com/images/ne_blog_thumbnails_may_v1.png\"\n      }\n    },\n    {\n      \"@type\": \"Article\",\n      \"@id\": \"https://hinewengendata.com/insights/may-2026-tiktok-trends/#article\",\n      \"headline\": \"May 2026 TikTok Trends: Viral Moments You Need to Know\",\n      \"description\": \"Top TikTok trends for May 2026: Devil Wears Prada 2 audios, Ella Langley's \\\"Be Her,\\\" and viral waterproof beauty tests. Sounds, formats, and brand plays.\",\n      \"image\": \"https://hinewengendata.com/images/ne_blog_thumbnails_may_v1.png\",\n      \"datePublished\": \"2026-04-30\",\n      \"dateModified\": \"2026-05-22\",\n      \"author\": {\n        \"@type\": \"Person\",\n        \"name\": \"Shayla Crowder\",\n        \"jobTitle\": \"Marketing Manager\",\n        \"worksFor\": {\n          \"@type\": \"Organization\",\n          \"name\": \"New Engen\"\n        }\n      },\n      \"publisher\": {\n        \"@type\": \"Organization\",\n        \"name\": \"New Engen\",\n        \"logo\": {\n          \"@type\": \"ImageObject\",\n          \"url\": \"https://hinewengendata.com/images/new-engen-logo.png\"\n        }\n      },\n      \"mainEntityOfPage\": {\n        \"@id\": \"https://hinewengendata.com/insights/may-2026-tiktok-trends/#webpage\"\n      },\n      \"isPartOf\": {\n        \"@id\": \"https://hinewengendata.com/tiktok-trends/#series\"\n      },\n      \"articleSection\": \"Trends\",\n      \"keywords\": \"TikTok trends, May 2026 TikTok trends, Devil Wears Prada 2 TikTok, Ella Langley Be Her, PinkPantheress Stateside, viral TikTok sounds, waterproof makeup trend, Hi Gaga audio, Cassie Euphoria trend, Average Day carousel, Provincial Life TikTok, Beauty and the Beast trend, OOTD joke reveal, Sorry I Can't I'm Booked, Model Mode TikTok, DACE Slayyyter, Are You Still Mad at Me TikTok\"\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https://hinewengendata.com/insights/may-2026-tiktok-trends/#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What major cultural moments are driving TikTok trends in May 2026?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"May 2026 is anchored by The Devil Wears Prada 2, hitting theaters May 1, which has reactivated nearly two decades of Miranda Priestly references and revived the \\\"And Emily… that's all\\\" audio as a viral format. Summer kickoff is pulling beauty content into pool-test territory with the \\\"take her swimming on the first date\\\" format, while Ella Langley's \\\"Be Her\\\" has emerged as the season's defining envy anthem. Mother's Day on May 10, the Met Gala on May 4, and Cannes Film Festival mid-month round out the cultural calendar.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What songs are trending on TikTok in May 2026?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"The biggest trending tracks on TikTok in May 2026 are Ella Langley's \\\"Be Her,\\\" PinkPantheress and Zara Larsson's \\\"Stateside,\\\" \\\"son original\\\" by LePtitMilo, and \\\"DACE\\\" by Slayyyter. \\\"Be Her\\\" powers the \\\"I just wanna be her so bad\\\" envy format. \\\"Stateside\\\" backs summer beauty's waterproof makeup tests. \\\"Son original\\\" powers the \\\"but my name is ___ so it's okay\\\" roast format. \\\"DACE\\\" drives the Model Mode confidence-flip trend. Country-pop, Y2K throwbacks, and TikTok-native sounds are dominating the FYP this month.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What TikTok formats work best for summer 2026 content?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"The strongest summer 2026 formats on TikTok are wear-test challenges (waterproof beauty, sweat-resistant makeup), envy carousels powered by Ella Langley's \\\"Be Her,\\\" vibe-contrast lip syncs using \\\"And Emily… that's all,\\\" selective-hearing roasts set to \\\"son original,\\\" and confidence-flip beat-drop videos using \\\"DACE\\\" by Slayyyter. Pool, beach, and golden-hour content over-indexes on the FYP from May through August. Specificity wins — name the product, name the archetype, name the exact behavior being roasted.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"Which May 2025 TikTok trends are resurging in May 2026?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Several May 2025 formats have evolved into May 2026 trends. The \\\"Photo I Hesitated to Take vs. Posted 10 Years Ago\\\" glow-up carousel has resurfaced inside the Prada-coded fashion moment. \\\"Pretty Little Baby\\\" by Connie Francis paved the way for retro-coded audios like Ella Langley's \\\"Be Her.\\\" The \\\"And For My Next Trick\\\" brag carousel and \\\"How I'd Move If I Were Them\\\" persona-walk format both echo inside the \\\"I just wanna be her\\\" archetype confessions. \\\"Hunger Games Audition\\\" parody is set to return as Cannes premieres roll out.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What's the best way for brands to join TikTok trends in May 2026?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Brands should move fast — May 2026 trends are tied to specific cultural moments with narrow lift windows. Post within 48 hours of a trending audio's peak, ideally within the first week of a cultural anchor like The Devil Wears Prada 2 release. Lead with product specificity: name the SKU, show the wear test, demonstrate the proof. Avoid generic brand voiceovers on top of trending audios. The strongest brand executions either flex a clear product capability or insert the brand naturally into a self-aware archetype.\"\n          }\n        }\n      ]\n    },\n    {\n      \"@type\": \"HowTo\",\n      \"@id\": \"https://hinewengendata.com/insights/may-2026-tiktok-trends/#wrong-name-loophole-howto\",\n      \"name\": \"How to Join the Wrong Name Loophole TikTok Trend\",\n      \"description\": \"Use the \\\"son original\\\" audio by LePtitMilo to roast the recurring nag in your life by reframing it as criticism aimed at someone else with a smushed-together fake name.\",\n      \"creator\": { \"@type\": \"Organization\", \"name\": \"New Engen\" },\n      \"image\": \"https://hinewengendata.com/images/ne_blog_thumbnails_may_v1.png\",\n      \"totalTime\": \"PT10M\",\n      \"estimatedCost\": { \"@type\": \"MonetaryAmount\", \"currency\": \"USD\", \"value\": \"0\" },\n      \"tool\": [{ \"@type\": \"HowToTool\", \"name\": \"TikTok app\" }],\n      \"step\": [\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 1,\n          \"name\": \"Pick the photo or video\",\n          \"text\": \"Choose a photo or video of yourself doing the exact thing someone in your life is constantly nagging you about — buying a pricey latte, booking another flight, ignoring a deadline, online shopping at midnight.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 2,\n          \"name\": \"Pull up the audio\",\n          \"text\": \"Search for \\\"son original\\\" by LePtitMilo on TikTok and add the sound to your post.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 3,\n          \"name\": \"Add the text overlay\",\n          \"text\": \"Use the formula: \\\"when my [bf/husband/mom/boss/coach] is yelling at someone named '[allthewordstheyactuallysay]' but my name is [your name] so it's okay.\\\" The crammed-together fake name needs to be a real quote like \\\"youdon'tneedanothertote.\\\"\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 4,\n          \"name\": \"Post within 48 hours\",\n          \"text\": \"Mirror selfies, vacation pics, and shopping hauls all work. Post within the next few days while the audio is climbing.\"\n        }\n      ]\n    },\n    {\n      \"@type\": \"HowTo\",\n      \"@id\": \"https://hinewengendata.com/insights/may-2026-tiktok-trends/#flash-filter-howto\",\n      \"name\": \"How to Join the Flash Filter Transformations TikTok Trend\",\n      \"description\": \"Use Instagram's new AI-powered Flash filter to give phone photos a Canon G7X digicam look, then post the before-and-after to TikTok.\",\n      \"creator\": { \"@type\": \"Organization\", \"name\": \"New Engen\" },\n      \"image\": \"https://hinewengendata.com/images/ne_blog_thumbnails_may_v1.png\",\n      \"totalTime\": \"PT10M\",\n      \"estimatedCost\": { \"@type\": \"MonetaryAmount\", \"currency\": \"USD\", \"value\": \"0\" },\n      \"tool\": [\n        { \"@type\": \"HowToTool\", \"name\": \"Instagram app\" },\n        { \"@type\": \"HowToTool\", \"name\": \"TikTok app\" }\n      ],\n      \"step\": [\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 1,\n          \"name\": \"Open Instagram Stories\",\n          \"text\": \"Hold down your Story bubble and tap \\\"Add to story.\\\" Pick the photo you want to transform.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 2,\n          \"name\": \"Apply the Flash filter\",\n          \"text\": \"Tap the Effects button (the three stars on the side), select \\\"Browse Effects,\\\" and choose \\\"Flash.\\\" Wait a few seconds for the AI to regenerate the image. Try \\\"Flash III\\\" or \\\"Dirty Flash\\\" for different tones.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 3,\n          \"name\": \"Save and post to TikTok\",\n          \"text\": \"Screen-record the before-and-after or save the result and post it to TikTok with text overlay like \\\"the new flash filter is unreal.\\\"\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 4,\n          \"name\": \"Post within 24 hours\",\n          \"text\": \"The filter caps at one use per day for some accounts. Pair with night-out photos, mirror selfies, or anything with a strong subject — the AI struggles with busy scenes.\"\n        }\n      ]\n    },\n    {\n      \"@type\": \"HowTo\",\n      \"@id\": \"https://hinewengendata.com/insights/may-2026-tiktok-trends/#and-emily-howto\",\n      \"name\": \"How to Join the \\\"And Emily... That's All\\\" TikTok Trend\",\n      \"description\": \"Use the iconic Miranda Priestly dismissal audio from The Devil Wears Prada 2 as a vibe-contrast lip-sync format with a partner.\",\n      \"creator\": { \"@type\": \"Organization\", \"name\": \"New Engen\" },\n      \"image\": \"https://hinewengendata.com/images/ne_blog_thumbnails_may_v1.png\",\n      \"totalTime\": \"PT15M\",\n      \"estimatedCost\": { \"@type\": \"MonetaryAmount\", \"currency\": \"USD\", \"value\": \"0\" },\n      \"tool\": [{ \"@type\": \"HowToTool\", \"name\": \"TikTok app\" }],\n      \"step\": [\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 1,\n          \"name\": \"Find the audio\",\n          \"text\": \"Search for the \\\"And Emily… that's all\\\" Miranda Priestly audio on TikTok or look for Julian Burzynski's original sound.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 2,\n          \"name\": \"Grab a partner\",\n          \"text\": \"Pair up with a coworker, friend, sibling, or even your pet. Lip-sync the clip with one playing Miranda and the other playing Emily.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 3,\n          \"name\": \"Sell the vibe contrast\",\n          \"text\": \"Try the before-and-after-getting-ready format, the stylish-boss-versus-you angle, or the \\\"when we didn't discuss dress code\\\" caption. Keep your delivery flat and slightly bored — Miranda never raises her voice.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 4,\n          \"name\": \"Post within 48 hours of the movie release\",\n          \"text\": \"Friday May 1 and the weekend are peak windows. The audio will spike with every premiere reaction, red carpet clip, and review wave.\"\n        }\n      ]\n    },\n    {\n      \"@type\": \"HowTo\",\n      \"@id\": \"https://hinewengendata.com/insights/may-2026-tiktok-trends/#take-her-swimming-howto\",\n      \"name\": \"How to Join the Take Her Swimming on the First Date TikTok Trend\",\n      \"description\": \"Demonstrate waterproof makeup with a full-face application, pool dunk, and intact-glam reveal set to PinkPantheress and Zara Larsson's \\\"Stateside.\\\"\",\n      \"creator\": { \"@type\": \"Organization\", \"name\": \"New Engen\" },\n      \"image\": \"https://hinewengendata.com/images/ne_blog_thumbnails_may_v1.png\",\n      \"totalTime\": \"PT15M\",\n      \"estimatedCost\": { \"@type\": \"MonetaryAmount\", \"currency\": \"USD\", \"value\": \"0\" },\n      \"tool\": [\n        { \"@type\": \"HowToTool\", \"name\": \"TikTok app\" },\n        { \"@type\": \"HowToTool\", \"name\": \"Waterproof makeup products\" },\n        { \"@type\": \"HowToTool\", \"name\": \"Pool, beach, or shower\" }\n      ],\n      \"step\": [\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 1,\n          \"name\": \"Use the Stateside audio\",\n          \"text\": \"Pull up \\\"Stateside\\\" by PinkPantheress and Zara Larsson on TikTok and add the sound to your post.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 2,\n          \"name\": \"Apply products one at a time\",\n          \"text\": \"Film yourself applying moisturizer, concealer, blush, contour, lip, and mascara — with each product name as on-screen text or pinned to the bottom of the frame.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 3,\n          \"name\": \"Dunk fully and emerge\",\n          \"text\": \"Cut to the pool, beach, or shower and dunk fully. Surface slowly, water dripping, and let the camera land on the still-intact glam. Add the text overlay \\\"take her swimming on the first date\\\" at the dunk moment.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 4,\n          \"name\": \"Tag every brand\",\n          \"text\": \"Lock-it sprays, waterproof mascaras, and tinted balms perform best. Tag every brand for the algorithm push. Post within the next two weeks while pool season ramps up.\"\n        }\n      ]\n    },\n    {\n      \"@type\": \"HowTo\",\n      \"@id\": \"https://hinewengendata.com/insights/may-2026-tiktok-trends/#i-just-wanna-be-her-howto\",\n      \"name\": \"How to Join the I Just Wanna Be Her TikTok Trend\",\n      \"description\": \"Lip-sync to Ella Langley's \\\"Be Her\\\" while overlaying text describing the hyper-specific girl-crush archetype you secretly want to be.\",\n      \"creator\": { \"@type\": \"Organization\", \"name\": \"New Engen\" },\n      \"image\": \"https://hinewengendata.com/images/ne_blog_thumbnails_may_v1.png\",\n      \"totalTime\": \"PT10M\",\n      \"estimatedCost\": { \"@type\": \"MonetaryAmount\", \"currency\": \"USD\", \"value\": \"0\" },\n      \"tool\": [{ \"@type\": \"HowToTool\", \"name\": \"TikTok app\" }],\n      \"step\": [\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 1,\n          \"name\": \"Use the Be Her audio\",\n          \"text\": \"Pull up \\\"Be Her\\\" by Ella Langley on TikTok. The section that hits \\\"I just wanna be her so bad\\\" is the moment that needs to sync.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 2,\n          \"name\": \"Film a static lip-sync shot\",\n          \"text\": \"Film a single static shot of yourself, hands on hips or standing confidently, and lip-sync the chorus directly to camera.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 3,\n          \"name\": \"Add the archetype text overlay\",\n          \"text\": \"Add on-screen text in the format \\\"When I see a girl/guy with [hyper-specific archetype].\\\" The more oddly specific, the better — name the exact aesthetic, hair color, hobby, or vibe that triggers the envy.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 4,\n          \"name\": \"Post within two weeks\",\n          \"text\": \"Brands can flex into this with product-specific archetypes. The lip-sync intensity is the whole performance. Post while the audio is climbing fastest.\"\n        }\n      ]\n    },\n    {\n      \"@type\": \"HowTo\",\n      \"@id\": \"https://hinewengendata.com/insights/may-2026-tiktok-trends/#hi-gaga-howto\",\n      \"name\": \"How to Join the Hi Gaga, Hi TikTok Trend\",\n      \"description\": \"Lip-sync to the viral Lady Gaga fan-interaction audio where Gaga repeatedly says \\\"Hi\\\" over a fan, and overlay text naming the situation where you're stuck on one default reply.\",\n      \"creator\": { \"@type\": \"Organization\", \"name\": \"New Engen\" },\n      \"image\": \"https://hinewengendata.com/images/ne_blog_thumbnails_may_v1.png\",\n      \"totalTime\": \"PT10M\",\n      \"estimatedCost\": { \"@type\": \"MonetaryAmount\", \"currency\": \"USD\", \"value\": \"0\" },\n      \"tool\": [{ \"@type\": \"HowToTool\", \"name\": \"TikTok app\" }],\n      \"step\": [\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 1,\n          \"name\": \"Find the audio\",\n          \"text\": \"Search for the \\\"Hi Gaga, Hi\\\" Lady Gaga fan-interaction audio on TikTok and add the sound to your post.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 2,\n          \"name\": \"Film a face-to-camera lip-sync\",\n          \"text\": \"Look directly at the camera with a slight smile while the audio plays, and lip-sync Gaga's repeated \\\"Hi.\\\" Keep the energy polite and slightly oblivious.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 3,\n          \"name\": \"Add the situation text overlay\",\n          \"text\": \"Add on-screen text naming your situation — your most-spammed sticker, your go-to rejection, your one default reply, the phrase you say when you don't know what else to say. The more embarrassing and specific, the better.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 4,\n          \"name\": \"Post within 48 hours\",\n          \"text\": \"Post while the audio is still climbing. Early-stage sounds give you the biggest reach window before the format saturates.\"\n        }\n      ]\n    },\n    {\n      \"@type\": \"HowTo\",\n      \"@id\": \"https://hinewengendata.com/insights/may-2026-tiktok-trends/#what-does-that-have-to-do-with-me-howto\",\n      \"name\": \"How to Join the What Does That Have to Do With Me TikTok Trend\",\n      \"description\": \"Lip-sync to Cassie Howard's deadpan dismissal from the Euphoria Season 3 wedding scene while overlaying text quoting an opinion or judgment thrown your way.\",\n      \"creator\": { \"@type\": \"Organization\", \"name\": \"New Engen\" },\n      \"image\": \"https://hinewengendata.com/images/ne_blog_thumbnails_may_v1.png\",\n      \"totalTime\": \"PT10M\",\n      \"estimatedCost\": { \"@type\": \"MonetaryAmount\", \"currency\": \"USD\", \"value\": \"0\" },\n      \"tool\": [{ \"@type\": \"HowToTool\", \"name\": \"TikTok app\" }],\n      \"step\": [\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 1,\n          \"name\": \"Find the audio\",\n          \"text\": \"Search for \\\"what does that have to do with me Euphoria\\\" on TikTok or pull the audio directly from a creator using it.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 2,\n          \"name\": \"Film a tight close-up\",\n          \"text\": \"Film a tight close-up of yourself, channel Cassie's bored, slightly confused expression, and lip-sync just her line — not the screaming part.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 3,\n          \"name\": \"Add the quote text overlay\",\n          \"text\": \"Add on-screen text up top quoting the opinion or judgment thrown at you: a partner critiquing your spending, a friend roasting your fast food order, a coworker's unsolicited fitness take. The more random and unrelated to your actual life, the better it lands.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 4,\n          \"name\": \"Post within 48 hours\",\n          \"text\": \"Post while the audio is still climbing. Euphoria-anchored sounds peak fast and saturate within a week.\"\n        }\n      ]\n    },\n    {\n      \"@type\": \"HowTo\",\n      \"@id\": \"https://hinewengendata.com/insights/may-2026-tiktok-trends/#average-day-carousel-howto\",\n      \"name\": \"How to Join the Average Day Carousel TikTok Trend\",\n      \"description\": \"Make a two-slide before-and-after carousel contrasting an unflattering \\\"average day\\\" in one situation with a glow-up \\\"average day\\\" in the opposite situation.\",\n      \"creator\": { \"@type\": \"Organization\", \"name\": \"New Engen\" },\n      \"image\": \"https://hinewengendata.com/images/ne_blog_thumbnails_may_v1.png\",\n      \"totalTime\": \"PT10M\",\n      \"estimatedCost\": { \"@type\": \"MonetaryAmount\", \"currency\": \"USD\", \"value\": \"0\" },\n      \"tool\": [{ \"@type\": \"HowToTool\", \"name\": \"TikTok app\" }],\n      \"step\": [\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 1,\n          \"name\": \"Pick a TikTok-trending audio\",\n          \"text\": \"Choose a trending TikTok audio that has a clear swipe-point drop so the contrast lands when viewers move from slide 1 to slide 2.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 2,\n          \"name\": \"Build slide 1 — the before\",\n          \"text\": \"Pick an unflattering, sleepy, or chaotic photo and overlay text reading \\\"average day [in X situation]\\\" — in a relationship, without caffeine, working in office, on your phone all day.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 3,\n          \"name\": \"Build slide 2 — the glow-up\",\n          \"text\": \"Use your hottest selfie and overlay text reading \\\"average day [in the opposite situation]\\\": single, with caffeine, WFH, logged off. The contrast does all the work.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 4,\n          \"name\": \"Brand plug-in and post timing\",\n          \"text\": \"Brands plug their product into the after slot: skincare shows bare skin vs. glowing skin, energy drinks show pre-caffeine vs. post-caffeine, haircare shows day-three hair vs. wash day. Post within 24–48 hours of catching the audio.\"\n        }\n      ]\n    },\n    {\n      \"@type\": \"HowTo\",\n      \"@id\": \"https://hinewengendata.com/insights/may-2026-tiktok-trends/#provincial-life-howto\",\n      \"name\": \"How to Join the There Must Be More Than This Provincial Life TikTok Trend\",\n      \"description\": \"Use the \\\"Beauty and the Beast\\\" provincial life audio as a setup-and-reveal lip-sync — Belle's wistful line names what you want, Gaston's smug line reveals what's actually chasing you.\",\n      \"creator\": { \"@type\": \"Organization\", \"name\": \"New Engen\" },\n      \"image\": \"https://hinewengendata.com/images/ne_blog_thumbnails_may_v1.png\",\n      \"totalTime\": \"PT10M\",\n      \"estimatedCost\": { \"@type\": \"MonetaryAmount\", \"currency\": \"USD\", \"value\": \"0\" },\n      \"tool\": [{ \"@type\": \"HowToTool\", \"name\": \"TikTok app\" }],\n      \"step\": [\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 1,\n          \"name\": \"Find the audio\",\n          \"text\": \"Search \\\"provincial life Belle Gaston\\\" on TikTok and pull the version that includes both Belle's and Gaston's vocal lines back-to-back.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 2,\n          \"name\": \"Film Belle's wistful lip-sync\",\n          \"text\": \"Film one continuous shot lip-syncing Belle's \\\"there must be more than this provincial life\\\" line with a dreamy, longing expression. Staring out a window or off into the distance works.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 3,\n          \"name\": \"Add the what-you-want text overlay\",\n          \"text\": \"Add on-screen text during Belle's line naming what you actually want: the dream job, the soft launch, the corner office, the partner you're manifesting.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 4,\n          \"name\": \"Flip to Gaston with the reveal\",\n          \"text\": \"When Gaston's line hits, switch to deadpan and swap the on-screen text to the reality chasing you: the ex who won't quit, the toxic situationship, the boss who emails on Sundays. Post within 24–48 hours.\"\n        }\n      ]\n    },\n    {\n      \"@type\": \"HowTo\",\n      \"@id\": \"https://hinewengendata.com/insights/may-2026-tiktok-trends/#ootd-joke-reveal-howto\",\n      \"name\": \"How to Join the OOTD Joke Reveal TikTok Trend\",\n      \"description\": \"Hijack the couple's OOTD format with a hard-cut reveal: open with a date-night selfie, then cut to your partner's clothes laid out on the ground while they shiver off-camera.\",\n      \"creator\": { \"@type\": \"Organization\", \"name\": \"New Engen\" },\n      \"image\": \"https://hinewengendata.com/images/ne_blog_thumbnails_may_v1.png\",\n      \"totalTime\": \"PT15M\",\n      \"estimatedCost\": { \"@type\": \"MonetaryAmount\", \"currency\": \"USD\", \"value\": \"0\" },\n      \"tool\": [{ \"@type\": \"HowToTool\", \"name\": \"TikTok app\" }],\n      \"step\": [\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 1,\n          \"name\": \"Open with a couple's selfie\",\n          \"text\": \"Film a cozy selfie of you and your partner looking date-night ready. Caption it as a normal couple's OOTD: \\\"here's what we wore out last night.\\\"\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 2,\n          \"name\": \"Lay out the outfit on the ground\",\n          \"text\": \"Arrange your partner's full outfit on the ground in outfit shape — shirt, shorts, shoes, hat, the whole fit. Shoot from overhead so the layout reads instantly.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 3,\n          \"name\": \"Hard cut and pan to the reveal\",\n          \"text\": \"Hard cut to the overhead outfit shot, then pan up just enough to show your partner's bare crossed legs shaking in the corner of the frame.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 4,\n          \"name\": \"Voice over brand details deadpan\",\n          \"text\": \"Voice over the brand details like you mean it: \\\"his polo is Marine Layer, shorts are Vuori, shoes are Adidas Sambas.\\\" Keep your tone deadpan while he visibly shivers. Post within 24–48 hours.\"\n        }\n      ]\n    },\n    {\n      \"@type\": \"HowTo\",\n      \"@id\": \"https://hinewengendata.com/insights/may-2026-tiktok-trends/#sorry-i-cant-im-booked-howto\",\n      \"name\": \"How to Join the Sorry, I Can't, I'm Booked TikTok Trend\",\n      \"description\": \"Flex an over-scheduled calendar by stacking 4–6 \\\"sorry I can't [day], I'm —\\\" lines, each cutting to a niche or absurd activity you're actually doing.\",\n      \"creator\": { \"@type\": \"Organization\", \"name\": \"New Engen\" },\n      \"image\": \"https://hinewengendata.com/images/ne_blog_thumbnails_may_v1.png\",\n      \"totalTime\": \"PT15M\",\n      \"estimatedCost\": { \"@type\": \"MonetaryAmount\", \"currency\": \"USD\", \"value\": \"0\" },\n      \"tool\": [{ \"@type\": \"HowToTool\", \"name\": \"TikTok app\" }],\n      \"step\": [\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 1,\n          \"name\": \"Film the talking-head opener\",\n          \"text\": \"Film yourself looking directly at the camera and start with \\\"sorry I can't [day], I'm —\\\" then trail off into the hard cut.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 2,\n          \"name\": \"Cut to the activity\",\n          \"text\": \"Hard-cut to a real clip of you doing the activity: pickleball league, pottery class, third therapy session of the week, hot yoga, a wine tasting you signed up for in March. Real camera-roll footage beats staged clips.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 3,\n          \"name\": \"Repeat the pattern 4–6 times\",\n          \"text\": \"Stack one excuse-and-reveal per weekday, each with a different niche or absurd commitment. The more specific and over-scheduled the lineup, the funnier the overload reads.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 4,\n          \"name\": \"Frame with on-screen text and post\",\n          \"text\": \"Add on-screen text framing your version: \\\"trying to make plans but you've reached this level of singleness,\\\" a busy-parent variation, or a spontaneous-chaos variation. Keep cuts tight — under 25 seconds total. Post within 24–48 hours.\"\n        }\n      ]\n    },\n    {\n      \"@type\": \"HowTo\",\n      \"@id\": \"https://hinewengendata.com/insights/may-2026-tiktok-trends/#model-mode-howto\",\n      \"name\": \"How to Join the Model Mode TikTok Trend\",\n      \"description\": \"Use \\\"DACE\\\" by Slayyyter to flip from a down-on-your-luck moment into a full high-fashion model pose the second the beat drops.\",\n      \"creator\": { \"@type\": \"Organization\", \"name\": \"New Engen\" },\n      \"image\": \"https://hinewengendata.com/images/ne_blog_thumbnails_may_v1.png\",\n      \"totalTime\": \"PT10M\",\n      \"estimatedCost\": { \"@type\": \"MonetaryAmount\", \"currency\": \"USD\", \"value\": \"0\" },\n      \"tool\": [{ \"@type\": \"HowToTool\", \"name\": \"TikTok app\" }],\n      \"step\": [\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 1,\n          \"name\": \"Use the DACE audio\",\n          \"text\": \"Search for \\\"DACE\\\" by Slayyyter on TikTok and add the sound to your post. The beat drop is your transition point.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 2,\n          \"name\": \"Film the before moment\",\n          \"text\": \"Start with a down-on-your-luck or completely average moment — hunched posture, face half-hidden, text overlay naming the situation. The bleaker the before, the harder the contrast lands.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 3,\n          \"name\": \"Hit the beat drop and go full model\",\n          \"text\": \"Cut hard at the beat drop. Brows lifted, chin tilted, eyes wide-but-intense with that under-eye smize, hands doing something dramatic. One shot, natural light, strong contrast.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 4,\n          \"name\": \"Brand application and post timing\",\n          \"text\": \"Brands can flip a bare-faced morning, product still in the box, or uninspired desk setup into a model moment without leaving the room. Post within 24 hours — \\\"DACE\\\" is climbing fast.\"\n        }\n      ]\n    },\n    {\n      \"@type\": \"HowTo\",\n      \"@id\": \"https://hinewengendata.com/insights/may-2026-tiktok-trends/#are-you-still-mad-at-me-howto\",\n      \"name\": \"How to Join the Are You Still Mad at Me? TikTok Trend\",\n      \"description\": \"Film a two-person car sequence where a peace offering gets answered with a flat \\\"no\\\" — then a pan down to an empty seat reveals the passenger contorted as far away as possible.\",\n      \"creator\": { \"@type\": \"Organization\", \"name\": \"New Engen\" },\n      \"image\": \"https://hinewengendata.com/images/ne_blog_thumbnails_may_v1.png\",\n      \"totalTime\": \"PT10M\",\n      \"estimatedCost\": { \"@type\": \"MonetaryAmount\", \"currency\": \"USD\", \"value\": \"0\" },\n      \"tool\": [\n        { \"@type\": \"HowToTool\", \"name\": \"TikTok app\" },\n        { \"@type\": \"HowToTool\", \"name\": \"Parked car\" }\n      ],\n      \"step\": [\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 1,\n          \"name\": \"Use the Meg and Jack audio\",\n          \"text\": \"Search for the original audio from @meghanandjack on TikTok and add it to your post.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 2,\n          \"name\": \"Film the question and the flat no\",\n          \"text\": \"Driver asks \\\"are you still mad at me?\\\" looking over. Passenger delivers a completely flat \\\"no.\\\" Keep both shots tight and brief.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 3,\n          \"name\": \"Reach toward the center console\",\n          \"text\": \"Driver's hand moves toward the center console like they're going for a hand-hold. Camera pans down to an empty seat.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 4,\n          \"name\": \"Tilt up for the reveal and post\",\n          \"text\": \"Tilt the camera up to reveal the passenger folded into the most extreme avoidance pose they can manage — pressed against the door, sitting on the headrest, whatever gets the biggest reaction. Works with coworkers, parents and kids, or best friends. Post within 48 hours.\"\n        }\n      ]\n    }\n  ]\n}",{"title":405,"description":406,"image":407},"Top May 2026 TikTok Trends ","The top TikTok trends for May 2026 include the Devil Wears Prada 2 audios, Ella Langley's \"Be Her,\" and waterproof beauty tests. 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2440px","https://www.datocms-assets.com/151374/1779830883-jpeg-optimizer_campnewengen_0004.jpg?auto=format&fit=max&h=2440&q=85&w=2440",2440,1741,1.4012255617157865,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEA8TDhAQDg0NExISDRENFxUZGBYTIhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg4OHBANHDscFhwvLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABIAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAABQECBgT/xAAfEAACAwABBQEAAAAAAAAAAAAAAQIDBAYFERIyMzH/xAAZAQACAwEAAAAAAAAAAAAAAAABAwIEBgD/xAAZEQEAAwEBAAAAAAAAAAAAAAAAAQRRFAP/2gAMAwEAAhEDEQA/AEHHum27qu6Qwu6LoVngosY8WawVdpxHFm6t6FLxRX6KumMlswaMFKk4sDQci0R0ZUoRAXPvW0HNV+F37IgDKQK2v4IkAOhF/9k=","#cccf04",{"slug":457,"title":458,"date":401,"categories":459,"thumbnail":464,"thumbnailStyle":401},"beyond-performance-why-the-future-of-activewear-belongs-to-everyday-athletes","Beyond Performance: Why the Future of Activewear Belongs to Everyday Athletes",[460],{"id":461,"slug":462,"title":463},"MRbbOcHbQoOkSXAsol9Qqw","pov","POV",{"alt":401,"title":401,"focalPoint":465,"width":15,"height":16,"thumbnail":466,"small":467,"medium":468,"responsiveImage":469},{"x":14,"y":14},"https://www.datocms-assets.com/151374/1756323562-beyond-performance-blog-sneaker-graphic.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1756323562-beyond-performance-blog-sneaker-graphic.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1756323562-beyond-performance-blog-sneaker-graphic.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":470,"webpSrcSet":22,"sizes":23,"src":471,"width":15,"height":16,"aspectRatio":25,"alt":401,"title":401,"base64":472,"bgColor":473},"https://www.datocms-assets.com/151374/1756323562-beyond-performance-blog-sneaker-graphic.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 300w,https://www.datocms-assets.com/151374/1756323562-beyond-performance-blog-sneaker-graphic.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 600w,https://www.datocms-assets.com/151374/1756323562-beyond-performance-blog-sneaker-graphic.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 900w,https://www.datocms-assets.com/151374/1756323562-beyond-performance-blog-sneaker-graphic.png?auto=format&fit=max&h=2440&q=85&w=2440 1200w","https://www.datocms-assets.com/151374/1756323562-beyond-performance-blog-sneaker-graphic.png?auto=format&fit=max&h=2440&q=85&w=2440","data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgNCg4LDg8bDg0NDhcODQ0NFxYZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLBQUFEAUFEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAFAAIG/8QAHxAAAgICAQUAAAAAAAAAAAAAAQIAAwQRBRITIUFR/8QAFgEAAwAAAAAAAAAAAAAAAAAAAAID/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8AxvQ7OBqKY/Gs1Oz8ha5J7w8RR+Ssro0B6iIDbsdqLzqSVOW11hLCSAf/2Q==","#cce561",{"relatedText":475},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://hinewengendata.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339431036]