[{"data":1,"prerenderedAt":186},["ShallowReactive",2],{"insight-new-engen-and-dodilly-partner-to-elevate-brand-safety-and-compliance-in-creator-m":3},{"page":4,"related":123,"index":184},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":12,"categories":19,"contributors":24,"content":25,"thumbnailStyle":110,"schemaTypes":118,"schemaCustom":119,"faqs":10,"seo":120},"Rzu7UsBtR46qstuBCxM_PA","2025-10-21T16:38:07+01:00","2025-10-21T16:44:54+01:00","New Engen and DoDilly Partner to Elevate Brand Safety and Compliance in Creator Marketing","new-engen-and-dodilly-partner-to-elevate-brand-safety-and-compliance-in-creator-m",null,"2025-10-21",{"id":13,"slug":14,"name":15,"photo":16,"role":18},"Hs_lX0oATXio0yEnHQx7Og","shayla-crowder","Shayla Crowder",{"src":17},"https://www.datocms-assets.com/151374/1779306598-vp-headshots-3.png?auto=format&fit=max&h=300&q=85&w=300","Senior Marketing Manager",[20],{"id":21,"slug":22,"title":23},"SBVnlBKZQEKb1W3KJvwGww","press-release","Press Release",[],{"value":26,"blocks":96},{"schema":27,"document":28},"dast",{"type":29,"children":30},"root",[31,49,53,56,66,68,70,79,81],{"type":32,"children":33},"paragraph",[34,37,47],{"type":35,"value":36},"span","In response to increasing regulatory pressure and the complexities of creator marketing at scale, New Engen has partnered with ",{"url":38,"meta":39,"type":43,"children":44},"https://www.dodilly.com",[40],{"id":41,"value":42},"target","_blank","link",[45],{"type":35,"value":46},"DoDilly",{"type":35,"value":48}," to ensure brand safety and FTC compliance are seamlessly integrated into every campaign.",{"type":32,"children":50},[51],{"type":35,"value":52},"DoDilly, a tech platform designed for automated compliance auditing, reviews creator content—including images, videos, captions, and even comments—for potential FTC violations, exclusivity breaches, and brand-safety risks. This proactive solution allows New Engen to safeguard campaigns from the start, ensuring smoother execution without compromising speed or scale.",{"item":54,"type":55},"UIBzypRZQmexhDGnA67LHw","block",{"type":32,"children":57},[58,60,64],{"type":35,"value":59},"Over just a few months, DoDilly audited thousands of creator posts and flagged potential issues early, resulting in ",{"type":35,"marks":61,"value":63},[62],"strong","zero infractions",{"type":35,"value":65}," across campaigns. This level of diligence not only reduced FTC exposure but also strengthened trust between brands and their audiences.",{"item":67,"type":55},"So9nMTQVTXCu35oJuHYbNA",{"item":69,"type":55},"b1KUc4WjQZGuoy7jAp6XEg",{"type":32,"children":71},[72,74,77],{"type":35,"value":73},"Looking forward, the partnership is poised to meet the growing demand for scalable, tech-enabled compliance—particularly for brands in the ",{"type":35,"marks":75,"value":76},[62],"CPG, automotive, and retail",{"type":35,"value":78}," sectors.",{"item":80,"type":55},"GigvN0iuSPe1JYnJwAx_2Q",{"type":32,"children":82},[83,86,94],{"type":35,"marks":84,"value":85},[62],"Read the full press release on ",{"url":87,"meta":88,"type":43,"children":90},"https://www.globenewswire.com/news-release/2025/10/21/3170245/0/en/New-Engen-and-DoDilly-Partner-to-Elevate-Brand-Safety-and-Compliance-in-Creator-Marketing.html",[89],{"id":41,"value":42},[91],{"type":35,"marks":92,"value":93},[62],"GlobeNewswire",{"type":35,"value":95},".",[97,101,104,107],{"id":54,"type":98,"quote":99,"cite":100},"quote_block","Working with New Engen makes brand safety seamless. Their team brings the expertise, tools, and behind-the-scenes monitoring needed to safeguard campaigns from compliance risks, FTC violations, and contract breaches.","Lindsey Campbell, Omnichannel Marketing Advisor and New Engen client",{"id":67,"type":98,"quote":102,"cite":103},"Protecting brand trust is a core mission at New Engen. This partnership with DoDilly ensures our clients can confidently invest in creator marketing at scale, knowing that compliance and safety are built into every single campaign.","Justin Hayashi, CEO of New Engen",{"id":69,"type":98,"quote":105,"cite":106},"Brand safety and compliance are non-negotiables for marketers. By partnering with DoDilly, we’re able to offer clients peace of mind that their creator campaigns are protected from risk and built to scale with confidence.","Heather Nichols, CRO at New Engen",{"id":80,"type":98,"quote":108,"cite":109},"Compliance is often seen as an obstacle to creativity, but our technology makes it an enabler. Together with New Engen, we’re ensuring campaigns are innovative but also safe, compliant, and brand-protective.","George DePree, CEO of DoDilly",{"id":111,"type":112,"title":113,"date":10,"logo":10,"bg":114,"color":116},"J0Si_08WRWCFLoVw0jBRKA","thumbnail_event_block","New Engen and DoDilly Partner to Elevate Brand Safety",{"hex":115},"#4AA3A6",{"hex":117},"#242424",[],"",{"title":121,"description":122,"image":10},"New Engen & DoDilly Partner on Creator Compliance","New Engen teams up with DoDilly to boost brand safety and FTC compliance in creator campaigns, using tech to protect brands and scale with confidence.",[124,147,167],{"slug":125,"title":126,"date":10,"categories":127,"thumbnail":132,"thumbnailStyle":10},"how-to-create-viral-product-drops","Viral Product Drop Strategy: FOMO, Limited Editions & TikTok",[128],{"id":129,"slug":130,"title":131},"MRbbOcHbQoOkSXAsol9Qqw","pov","POV",{"alt":10,"title":10,"focalPoint":133,"width":135,"height":136,"thumbnail":137,"small":138,"medium":139,"responsiveImage":140},{"x":134,"y":134},0.5,1200,676,"https://www.datocms-assets.com/151374/1751487740-ne_blog_thumbnail_product-drop_v1-0-1.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1751487740-ne_blog_thumbnail_product-drop_v1-0-1.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1751487740-ne_blog_thumbnail_product-drop_v1-0-1.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":141,"webpSrcSet":119,"sizes":142,"src":143,"width":135,"height":136,"aspectRatio":144,"alt":10,"title":10,"base64":145,"bgColor":146},"https://www.datocms-assets.com/151374/1751487740-ne_blog_thumbnail_product-drop_v1-0-1.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 300w,https://www.datocms-assets.com/151374/1751487740-ne_blog_thumbnail_product-drop_v1-0-1.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 600w,https://www.datocms-assets.com/151374/1751487740-ne_blog_thumbnail_product-drop_v1-0-1.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 900w,https://www.datocms-assets.com/151374/1751487740-ne_blog_thumbnail_product-drop_v1-0-1.png?auto=format&fit=max&h=2440&q=85&w=2440 1200w","(max-width: 1200px) 100vw, 1200px","https://www.datocms-assets.com/151374/1751487740-ne_blog_thumbnail_product-drop_v1-0-1.png?auto=format&fit=max&h=2440&q=85&w=2440",1.7751479289940828,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQ8LDhgQDQ0NDhcVDREYFx8ZGCIVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA8QHDseFh07Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAVAAEBAAAAAAAAAAAAAAAAAAAGAP/EAB0QAAICAgMBAAAAAAAAAAAAAAEDAAIFQQQSFRH/xAAWAQEBAQAAAAAAAAAAAAAAAAADBAL/xAAbEQABBAMAAAAAAAAAAAAAAAADAAIREgEEMf/aAAwDAQACEQMRAD8AC14bXtrUjcTOwLV4kX+ahxmRunlU6jcVcvON8QDrqCS0rWqwVOIk1L11IAlIZK7ASa7lEbl0KIrBWyv/2Q==","#fd4e1a",{"slug":148,"title":149,"date":150,"categories":151,"thumbnail":10,"thumbnailStyle":156},"kevin-goodwin-brand-health-metrics-digiday","Digiday: Kevin Goodwin on Brand Health Metrics","2026-05-05",[152],{"id":153,"slug":154,"title":155},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":157,"type":158,"image":159,"photo":161,"logo":163,"bg":165},"PzCzwDcXQI2MNxBeBNag-g","thumbnail_media_mention_block",{"thumbnail":160},"https://www.datocms-assets.com/151374/1778085985-digiday-thumbnail-may-2026.webp?auto=format&fit=max&h=600&q=85&w=700",{"url":162},"https://www.datocms-assets.com/151374/1741204735-kevin-goodwin.png",{"url":164},"https://www.datocms-assets.com/151374/1741892294-digiday-logo-edited.png",{"hex":166},"#FAF2E8",{"slug":168,"title":169,"date":170,"categories":171,"thumbnail":10,"thumbnailStyle":177},"digiday-how-weare8-presents-itself-to-advertisers-as-it-launches-in-the-us","Digiday: How WeAre8 presents itself to advertisers as it launches in the U.S.","2023-08-10",[172,173],{"id":153,"slug":154,"title":155},{"id":174,"slug":175,"title":176},"dejocGuSQ1is-VTx8SAXBQ","platform","Platform",{"id":178,"type":158,"image":179,"photo":181,"logo":182,"bg":183},"LRU-O6vITPCRFzl71NpZwg",{"thumbnail":180},"https://www.datocms-assets.com/151374/1741132541-digiday-baseball.png?auto=format&fit=max&h=600&q=85&w=700",{"url":162},{"url":164},{"hex":117},{"relatedText":185},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://hinewengendata.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339430077]