[{"data":1,"prerenderedAt":153},["ShallowReactive",2],{"insight-new-engen-appoints-andrew-richardson-as-svp-of-advanced-analytics-measurement":3},{"page":4,"related":73,"index":151},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":10,"categories":12,"contributors":17,"content":18,"thumbnailStyle":66,"schemaTypes":72,"schemaCustom":56,"faqs":10,"seo":10},"eU_mnLbDT0mLDWo4nmbEKQ","2025-03-04T23:58:45+00:00","2025-03-05T21:40:38+00:00","New Engen Appoints Andrew Richardson as SVP of Advanced Analytics & Measurement","new-engen-appoints-andrew-richardson-as-svp-of-advanced-analytics-measurement",null,"2023-12-19",[13],{"id":14,"slug":15,"title":16},"SBVnlBKZQEKb1W3KJvwGww","press-release","Press Release",[],{"value":19,"blocks":65},{"schema":20,"document":21},"dast",{"type":22,"children":23},"root",[24,30,34,53,57],{"type":25,"children":26},"paragraph",[27],{"type":28,"value":29},"span","SEATTLE, WA - We are thrilled to announce the appointment of Andrew Richardson to Senior Vice President of Advanced Analytics & Measurement at New Engen. This appointment reflects our commitment as an agency to continuously advance our integrated data practice. Andrew will oversee the development of an innovative data services product roadmap aimed at addressing the growing demand for comprehensive, cross-platform measurement strategies.",{"type":25,"children":31},[32],{"type":28,"value":33},"\"We are excited to have Andrew Richardson join our team, especially as we partner even more closely with our clients to address the full funnel and customer journey,\" stated New Engen's CEO, Justin Hayashi. \"Andrew aligns perfectly with our vision and commitment to analytically informed practices. His expertise will ensure that we remain at the forefront of the market. And, as a result, so do our clients.”",{"type":25,"children":35},[36,38,51],{"type":28,"value":37},"To learn more about Andrew and the pivotal role he will play at New Engen going forward, read the full press release on ",{"url":39,"meta":40,"type":47,"children":48},"https://www.globenewswire.com/news-release/2023/12/19/2798599/0/en/New-Engen-Appoints-Andrew-Richardson-as-Senior-VP-of-Advanced-Analytics-Measurement-to-Lead-the-Agency-s-Data-Practice.html",[41,44],{"id":42,"value":43},"rel","noreferrer noopener",{"id":45,"value":46},"target","_blank","link",[49],{"type":28,"value":50},"GlobeNewswire",{"type":28,"value":52},".",{"type":25,"children":54},[55],{"type":28,"value":56},"",{"type":25,"children":58},[59,63],{"type":28,"marks":60,"value":62},[61],"strong","About New Engen",{"type":28,"value":64},"\nNew Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a collective passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.",[],{"id":67,"type":68,"title":69,"date":10,"logo":10,"bg":70,"color":10},"WKKA9gmYSSKM6sjKUEYo0g","thumbnail_event_block","Welcome, Andrew Richardson, SVP of Advanced Analytics & Measurement",{"hex":71},"#618C70",[],[74,108,122],{"slug":75,"title":76,"date":10,"categories":77,"thumbnail":82,"thumbnailStyle":97},"the-current-alice-woo-2026-prediction-on-ai-powered-creative","The Current: Alice Woo’s 2026 Prediction on AI-Powered Creative",[78],{"id":79,"slug":80,"title":81},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"alt":10,"title":10,"focalPoint":83,"width":85,"height":86,"thumbnail":87,"small":88,"medium":89,"responsiveImage":90},{"x":84,"y":84},0.5,1680,858,"https://www.datocms-assets.com/151374/1767646910-alice-woo_the-current-on-page-thumbnail.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1767646910-alice-woo_the-current-on-page-thumbnail.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1767646910-alice-woo_the-current-on-page-thumbnail.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":91,"webpSrcSet":56,"sizes":92,"src":93,"width":85,"height":86,"aspectRatio":94,"alt":10,"title":10,"base64":95,"bgColor":96},"https://www.datocms-assets.com/151374/1767646910-alice-woo_the-current-on-page-thumbnail.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 420w,https://www.datocms-assets.com/151374/1767646910-alice-woo_the-current-on-page-thumbnail.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 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1680px","https://www.datocms-assets.com/151374/1767646910-alice-woo_the-current-on-page-thumbnail.png?auto=format&fit=max&h=2440&q=85&w=2440",1.9580419580419581,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFgoSFRAaDRAODh0NEhEVFxUZGBYVFhUaHysjHR0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAOHC8cFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAEBQYA/8QAHhAAAAYCAwAAAAAAAAAAAAAAAAEDBAURAgYSIjH/xAAWAQADAAAAAAAAAAAAAAAAAAACAwT/xAAYEQADAQEAAAAAAAAAAAAAAAAAARECA//aAAwDAQACEQMRAD8AkYKEUcr0YeI6maby7E1AzTpNx1Mg4x2J8b6uQDqnQ44Az8Rkg89GAuwSznNxZmMHZThDrDp//9k=","#03dbdb",{"id":98,"type":99,"image":100,"photo":102,"logo":104,"bg":106},"R-SgThCKScCdlVUS7d3Lww","thumbnail_media_mention_block",{"thumbnail":101},"https://www.datocms-assets.com/151374/1767645913-alice-woo_the-current-preview-tile.png?auto=format&fit=max&h=600&q=85&w=700",{"url":103},"https://www.datocms-assets.com/151374/1741204736-alice-woo.png",{"url":105},"https://www.datocms-assets.com/151374/1765256575-the-current-logo.png",{"hex":107},"#CCE0D9",{"slug":109,"title":110,"date":111,"categories":112,"thumbnail":10,"thumbnailStyle":117},"heres-whats-coming-in-2024-according-to-new-engen-leaders","Here's What's Coming in 2024 According to New Engen Leaders","2024-01-17",[113],{"id":114,"slug":115,"title":116},"MRbbOcHbQoOkSXAsol9Qqw","pov","POV",{"id":118,"type":68,"title":119,"date":10,"logo":10,"bg":120,"color":10},"cXB6Iz9ERPqk-Pd--PELpg","Here's What's Coming in 2024",{"hex":121},"#FAF2E8",{"slug":123,"title":124,"date":125,"categories":126,"thumbnail":135,"thumbnailStyle":10},"march-2026-tiktok-trends","March 2026 TikTok Trends: Viral Moments You Need to Know","2026-02-27",[127,131],{"id":128,"slug":129,"title":130},"B0y1WBnOS32UYm7_kNLcPQ","trends","Trends",{"id":132,"slug":133,"title":134},"LbuHh1WgRAydUNn_o9U0-w","tiktok","TikTok",{"alt":136,"title":137,"focalPoint":138,"width":139,"height":140,"thumbnail":141,"small":142,"medium":143,"responsiveImage":144},"St. Patrick's Day themed illustration with shamrocks, leprechaun hat, and growth arrow symbolizing viral success and trending content in March 2026 TikTok culture","March 2026 TikTok trends blog cover featuring St. Patrick's Day themed graphics with shamrocks, top hat, and upward trending arrow representing viral social media content and creator engagement",{"x":84,"y":84},1200,676,"https://www.datocms-assets.com/151374/1772214387-ne_blog_thumbnails_march_v1-1.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1772214387-ne_blog_thumbnails_march_v1-1.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1772214387-ne_blog_thumbnails_march_v1-1.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":145,"webpSrcSet":56,"sizes":146,"src":147,"width":139,"height":140,"aspectRatio":148,"alt":136,"title":137,"base64":149,"bgColor":150},"https://www.datocms-assets.com/151374/1772214387-ne_blog_thumbnails_march_v1-1.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 300w,https://www.datocms-assets.com/151374/1772214387-ne_blog_thumbnails_march_v1-1.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 600w,https://www.datocms-assets.com/151374/1772214387-ne_blog_thumbnails_march_v1-1.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 900w,https://www.datocms-assets.com/151374/1772214387-ne_blog_thumbnails_march_v1-1.png?auto=format&fit=max&h=2440&q=85&w=2440 1200w","(max-width: 1200px) 100vw, 1200px","https://www.datocms-assets.com/151374/1772214387-ne_blog_thumbnails_march_v1-1.png?auto=format&fit=max&h=2440&q=85&w=2440",1.7751479289940828,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFBANDhgQEhQOERgQFhEYFxMZGBYfIhUaHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHA8QHDsoIhw7Oy8vOzs7OzsvLzsvLy8vOzsvOy81NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAADAAEE/8QAGxAAAQUBAQAAAAAAAAAAAAAAAgABAwQSBRH/xAAWAQEBAQAAAAAAAAAAAAAAAAAEBgP/xAAcEQACAQUBAAAAAAAAAAAAAAACEQABAwUGMSH/2gAMAwEAAhEDEQA/AEo1I7EjaJTtVIKwi+lniIoJWy6PruVgR0SbcDYH2RNktZXtIgRwyVWfStAFfNRvCUShHNqYVLEOqn//2Q==","#05a5a7",{"relatedText":152},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://hinewengendata.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339434483]