[{"data":1,"prerenderedAt":152},["ShallowReactive",2],{"insight-new-engen-launches-proprietary-bid-multiplier-for-meta-asc-campaigns":3},{"page":4,"related":79,"index":150},{"id":5,"published":6,"lastPublished":6,"title":7,"slug":8,"thumbnail":9,"date":10,"author":9,"categories":11,"contributors":16,"content":17,"thumbnailStyle":72,"schemaTypes":78,"schemaCustom":55,"faqs":9,"seo":9},"eF--KJbbQ1-fizhF1dZF6Q","2025-03-05T23:31:11+00:00","New Engen Launches Proprietary Bid Multiplier for Meta ASC+ Campaigns","new-engen-launches-proprietary-bid-multiplier-for-meta-asc-campaigns",null,"2024-09-10",[12],{"id":13,"slug":14,"title":15},"SBVnlBKZQEKb1W3KJvwGww","press-release","Press Release",[],{"value":18,"blocks":71},{"schema":19,"document":20},"dast",{"type":21,"children":22},"root",[23,29,33,52,56,62],{"type":24,"children":25},"paragraph",[26],{"type":27,"value":28},"span","SEATTLE, WA - New Engen is proud to announce the launch of its new proprietary tool, a Meta Bid Multiplier UI designed to optimize Advantage+ Shopping campaigns. Released in June 2024, this capability allows New Engen clients to enhance performance by adjusting bids for high-value customer segments, including location, demographic, and placement.",{"type":24,"children":30},[31],{"type":27,"value":32},"This innovative tool gives New Engen unique access to critical performance enhancement levers and allows them to leverage New Engen’s proprietary analysis process. Early results show significant improvements in return on ad spend (ROAS), cost per acquisition (CPA), and average order value (AOV) across multiple industries.",{"type":24,"children":34},[35,37,50],{"type":27,"value":36},"Read the ",{"url":38,"meta":39,"type":46,"children":47},"https://www.globenewswire.com/news-release/2024/09/10/2943718/0/en/New-Engen-Builds-Proprietary-Bid-Multiplier-UI-to-Optimize-Advantage-Shopping-Campaigns-across-Meta-Channels.html",[40,43],{"id":41,"value":42},"rel","noreferrer noopener",{"id":44,"value":45},"target","_blank","link",[48],{"type":27,"value":49},"full press release on GlobeNewswire",{"type":27,"value":51},".",{"type":24,"children":53},[54],{"type":27,"value":55},"",{"type":24,"children":57},[58],{"type":27,"marks":59,"value":61},[60],"strong","About New Engen",{"type":24,"children":63},[64,69],{"url":65,"type":46,"children":66},"https://hinewengendata.com/",[67],{"type":27,"value":68},"New Engen",{"type":27,"value":70}," is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a collective passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.",[],{"id":73,"type":74,"title":75,"date":9,"logo":9,"bg":76,"color":9},"boEiyqheQK6slYhQhXGpqw","thumbnail_event_block","New Engen Launches Proprietary Bid Multiplier for Meta",{"hex":77},"#CCE0D9",[],[80,104,134],{"slug":81,"title":82,"date":83,"categories":84,"thumbnail":9,"thumbnailStyle":93},"martech-edge-lacie-thompson-on-googles-tracking-protection","MarTech Edge: Lacie Thompson on Google’s Tracking Protection","2024-01-31",[85,89],{"id":86,"slug":87,"title":88},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":90,"slug":91,"title":92},"dejocGuSQ1is-VTx8SAXBQ","platform","Platform",{"id":94,"type":95,"image":96,"photo":98,"logo":100,"bg":102},"FeYV3i_1QqKek_q0A568QQ","thumbnail_media_mention_block",{"thumbnail":97},"https://www.datocms-assets.com/151374/1742340862-martechedge_thumbnail_january_2025_cookies.png?auto=format&fit=max&h=600&q=85&w=700",{"url":99},"https://www.datocms-assets.com/151374/1741204735-lacie-thompson.png",{"url":101},"https://www.datocms-assets.com/151374/1741892256-martechedge-logo-edited.png",{"hex":103},"#FAF2E8",{"slug":105,"title":106,"date":107,"categories":108,"thumbnail":117,"thumbnailStyle":9},"july-2025-tiktok-trends","July 2025 TikTok Trends: 28 Viral Moments You Need to Know","2025-06-23",[109,113],{"id":110,"slug":111,"title":112},"B0y1WBnOS32UYm7_kNLcPQ","trends","Trends",{"id":114,"slug":115,"title":116},"LbuHh1WgRAydUNn_o9U0-w","tiktok","TikTok",{"alt":118,"title":119,"focalPoint":120,"width":122,"height":123,"thumbnail":124,"small":125,"medium":126,"responsiveImage":127},"A bold, colorful illustration featuring a light blue upward arrow intersected by a stylized burst, representing cultural virality and trending momentum on social media. Used for the July 2025 TikTok Trends blog by New Engen.","July 2025 TikTok Trends – Viral Growth Concept Graphic",{"x":121,"y":121},0.5,1200,676,"https://www.datocms-assets.com/151374/1750711920-ne_blog_thumbnails_july_v1.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1750711920-ne_blog_thumbnails_july_v1.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1750711920-ne_blog_thumbnails_july_v1.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":128,"webpSrcSet":55,"sizes":129,"src":130,"width":122,"height":123,"aspectRatio":131,"alt":118,"title":119,"base64":132,"bgColor":133},"https://www.datocms-assets.com/151374/1750711920-ne_blog_thumbnails_july_v1.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 300w,https://www.datocms-assets.com/151374/1750711920-ne_blog_thumbnails_july_v1.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 600w,https://www.datocms-assets.com/151374/1750711920-ne_blog_thumbnails_july_v1.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 900w,https://www.datocms-assets.com/151374/1750711920-ne_blog_thumbnails_july_v1.png?auto=format&fit=max&h=2440&q=85&w=2440 1200w","(max-width: 1200px) 100vw, 1200px","https://www.datocms-assets.com/151374/1750711920-ne_blog_thumbnails_july_v1.png?auto=format&fit=max&h=2440&q=85&w=2440",1.7751479289940828,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgPDwoXDhgPDhkNDxENDQ0OFxMZGCIVFhUaHy0jGh0oKRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Oy87Lzs7NTsvLzUvLy8vLy81Oy8vOy87Oy8vLy8vLy8vLzUvLy8vLy8vOy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUC/8QAGxABAAICAwAAAAAAAAAAAAAAAQACAxEEBRP/xAAXAQADAQAAAAAAAAAAAAAAAAAEBQYD/8QAGxEAAgMAAwAAAAAAAAAAAAAAAQIAAxEEEiH/2gAMAwEAAhEDEQA/AF/L2Tcq16ujxN7kts4jZGzsMpxtRk4bZGcZ6gp0RW/HMKgwmaWcytmE0AbIJY1fbwT/2Q==","#fd4e1a",{"slug":135,"title":136,"date":137,"categories":138,"thumbnail":9,"thumbnailStyle":141},"digiday-the-latest-threat-of-tiktok-bans-have-caused-marketers-to-raise-an-eyebrow","Digiday: The Latest Threat of TikTok Bans Have Caused Marketers to Raise an Eyebrow","2023-03-06",[139,140],{"id":86,"slug":87,"title":88},{"id":114,"slug":115,"title":116},{"id":142,"type":95,"image":143,"photo":145,"logo":147,"bg":149},"aU_ikJiCQcmkuvnR0wy-Aw",{"thumbnail":144},"https://www.datocms-assets.com/151374/1741131027-digiday-flag.png?auto=format&fit=max&h=600&q=85&w=700",{"url":146},"https://www.datocms-assets.com/151374/1741204735-kevin-goodwin.png",{"url":148},"https://www.datocms-assets.com/151374/1741892294-digiday-logo-edited.png",{"hex":103},{"relatedText":151},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://hinewengendata.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339433857]