[{"data":1,"prerenderedAt":146},["ShallowReactive",2],{"insight-quoted-in-adweek-our-ceo-shares-insights-on-tiktoks-future":3},{"page":4,"related":96,"index":144},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":10,"categories":12,"contributors":21,"content":22,"thumbnailStyle":84,"schemaTypes":95,"schemaCustom":70,"faqs":10,"seo":10},"YcsrXiSnTvyn5A6wrg-QGA","2025-03-17T02:42:03+00:00","2025-03-17T16:06:59+00:00","Adweek: Our CEO Shares Insights on TikTok’s Future","quoted-in-adweek-our-ceo-shares-insights-on-tiktoks-future",null,"2025-01-15",[13,17],{"id":14,"slug":15,"title":16},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":18,"slug":19,"title":20},"LbuHh1WgRAydUNn_o9U0-w","tiktok","TikTok",[],{"value":23,"blocks":79},{"schema":24,"document":25},"dast",{"type":26,"children":27},"root",[28,36,40,44,48,51,55,67,71],{"type":29,"children":30},"paragraph",[31],{"type":32,"marks":33,"value":35},"span",[34],"emphasis","*The following is a summary of an article published by AdWeek on January 15th, 2025.",{"type":29,"children":37},[38],{"type":32,"value":39},"SEATTLE, WA - The TikTok ban is closer than ever, with a key decision expected on January 19th that could change the U.S. marketing landscape as we know it.",{"type":29,"children":41},[42],{"type":32,"value":43},"For marketers, the uncertainty raises critical questions: Should you pivot to alternative platforms? Pause TikTok spending? Or stay the course and see what happens?",{"type":29,"children":45},[46],{"type":32,"value":47},"At New Engen, we’re carefully watching the situation but remain confident in TikTok’s role in the digital economy. As our CEO, Justin Hayashi, shared with Adweek:",{"item":49,"type":50},"bYS9XA1eR-yJafVXc3mxpQ","block",{"type":29,"children":52},[53],{"type":32,"value":54},"This doesn’t mean we’re taking a “wait and hope” approach. Instead, we’re preparing to pivot if necessary, while maintaining TikTok as a core channel for now.",{"type":29,"children":56},[57,59,65],{"type":32,"value":58},"To learn more about how agencies are preparing and what’s at stake, check out the full article on Adweek. ",{"url":60,"type":61,"children":62},"https://www.adweek.com/media/agencies-prepare-to-shift-social-strategies-as-tiktok-ban-looks-likely/","link",[63],{"type":32,"value":64},"Read the full piece here",{"type":32,"value":66},".",{"type":29,"children":68},[69],{"type":32,"value":70},"",{"type":29,"children":72},[73,77],{"type":32,"marks":74,"value":76},[75],"strong","About AdWeek",{"type":32,"value":78},"\nAdweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979 and owned by Shamrock Capital since 2020, Adweek’s award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their jobs better.",[80],{"id":49,"type":81,"quote":82,"cite":83},"quote_block","TikTok’s significant U.S. investment, growing presence, and role in the digital economy make a permanent ban unlikely.","Justin Hayashi, CEO at New Engen",{"id":85,"type":86,"image":87,"photo":89,"logo":91,"bg":93},"f3dqhf2aTleGGylFG_asYg","thumbnail_media_mention_block",{"thumbnail":88},"https://www.datocms-assets.com/151374/1742179225-adweek-justin-january-2025.png?auto=format&fit=max&h=600&q=85&w=700",{"url":90},"https://www.datocms-assets.com/151374/1741204735-justin-hayashi.png",{"url":92},"https://www.datocms-assets.com/151374/1742179212-adweek-logo.png",{"hex":94},"#618C70",[],[97,117,131],{"slug":98,"title":99,"date":100,"categories":101,"thumbnail":10,"thumbnailStyle":107},"digiday-andrew-richardson-on-pinterest-s-rising-share-of-ad-budgets","Digiday: Andrew Richardson on Pinterest’s Rising Share of Ad Budgets","2025-05-19",[102,103],{"id":14,"slug":15,"title":16},{"id":104,"slug":105,"title":106},"dejocGuSQ1is-VTx8SAXBQ","platform","Platform",{"id":108,"type":86,"image":109,"photo":111,"logo":113,"bg":115},"bKpbY7pkR1uyTbzghp8lhg",{"thumbnail":110},"https://www.datocms-assets.com/151374/1747679819-pinterest-revenue-gif.webp?auto=format&fit=max&h=600&q=85&w=700",{"url":112},"https://www.datocms-assets.com/151374/1741204736-andrew-richardson.png",{"url":114},"https://www.datocms-assets.com/151374/1741892294-digiday-logo-edited.png",{"hex":116},"#FF9C94",{"slug":118,"title":119,"date":120,"categories":121,"thumbnail":10,"thumbnailStyle":126},"election-trends-to-watch-in-q3-and-what-brands-can-do-about-them","Election Trends to Watch in Q3, and What Brands Can Do About Them","2024-08-01",[122],{"id":123,"slug":124,"title":125},"DdmYL6JDTCeZK6CkPSX1eg","measurement","Measurement",{"id":127,"type":128,"title":119,"date":10,"logo":10,"bg":129,"color":10},"AE9ba01ERdW3zhT5EfJvwQ","thumbnail_event_block",{"hex":130},"#FAF2E8",{"slug":132,"title":133,"date":134,"categories":135,"thumbnail":10,"thumbnailStyle":140},"2024-holiday-guide-getting-prepared-for-q4","2024 Holiday Guide: Getting Prepared for Q4","2024-09-19",[136],{"id":137,"slug":138,"title":139},"WBJ7GWfRQ1OSyt99QhgoVg","guides","Guides",{"id":141,"type":142,"part":10,"year":143},"fzMNUDtPQ_SPdelLSo1HsA","thumbnail_holiday_guide_block","2024",{"relatedText":145},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://hinewengendata.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339432074]