[{"data":1,"prerenderedAt":157},["ShallowReactive",2],{"insight-quoted-in-digiday-kelly-dye-offers-guidance-for-tiktok-creators":3},{"page":4,"related":95,"index":155},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":10,"categories":12,"contributors":21,"content":22,"thumbnailStyle":83,"schemaTypes":94,"schemaCustom":69,"faqs":10,"seo":10},"c7GtAm3YRbGFz0MJUBKtXw","2025-03-17T02:02:29+00:00","2025-03-17T16:12:39+00:00","Digiday: Kelly Dye Offers Guidance for TikTok Creators","quoted-in-digiday-kelly-dye-offers-guidance-for-tiktok-creators",null,"2024-05-06",[13,17],{"id":14,"slug":15,"title":16},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":18,"slug":19,"title":20},"LbuHh1WgRAydUNn_o9U0-w","tiktok","TikTok",[],{"value":23,"blocks":78},{"schema":24,"document":25},"dast",{"type":26,"children":27},"root",[28,36,40,44,47,66,70],{"type":29,"children":30},"paragraph",[31],{"type":32,"marks":33,"value":35},"span",[34],"emphasis","*The following is a summary of an article originally published by Digiday on May 6th, 2024.",{"type":29,"children":37},[38],{"type":32,"value":39},"SEATTLE, WA—A bill that will either result in the sale of TikTok or a US ban on the app has been signed into law, and agencies are beginning to weigh their options. Many brands and agencies are waiting to receive concrete guidance from TikTok on how to proceed and, in the meantime, are operating business as usual.",{"type":29,"children":41},[42],{"type":32,"value":43},"Some agency leaders are taking steps to insulate creators from the possible downstream ramifications of the bill, offering advice on how to strengthen their presence on alternative platforms.",{"item":45,"type":46},"PuqKpuvdTVWoy4UyP7HDtw","block",{"type":29,"children":48},[49,51,64],{"type":32,"value":50},"Read the full article on ",{"url":52,"meta":53,"type":60,"children":61},"https://digiday.com/media-buying/media-buying-briefing-agencies-debate-biggest-questions-over-tiktoks-future/",[54,57],{"id":55,"value":56},"rel","noreferrer noopener",{"id":58,"value":59},"target","_blank","link",[62],{"type":32,"value":63},"Digiday",{"type":32,"value":65},".",{"type":29,"children":67},[68],{"type":32,"value":69},"",{"type":29,"children":71},[72,76],{"type":32,"marks":73,"value":75},[74],"strong","About Digiday",{"type":32,"value":77},"\nDigiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.",[79],{"id":45,"type":80,"quote":81,"cite":82},"quote_block","For those concerned about rebuilding their audience, collecting follower contact information through opt-in email tactics can be a useful strategy to stay connected with their community in the future.","Kelly Dye, VP of Influencer Strategy",{"id":84,"type":85,"image":86,"photo":88,"logo":90,"bg":92},"OYyEz3jFRBeRz993g29AXg","thumbnail_media_mention_block",{"thumbnail":87},"https://www.datocms-assets.com/151374/1742176647-screenshot-2025-03-16-at-9-57-15-pm.png?auto=format&fit=max&h=600&q=85&w=700",{"url":89},"https://www.datocms-assets.com/151374/1741207484-kelly-dye.png",{"url":91},"https://www.datocms-assets.com/151374/1741892294-digiday-logo-edited.png",{"hex":93},"#FAF2E8",[],[96,125,140],{"slug":97,"title":98,"date":99,"categories":100,"thumbnail":110,"thumbnailStyle":10},"tiktok-year-in-review-2025","The FYP Report 2025: Your Complete TikTok Year in Review","2025-12-04",[101,105,109],{"id":102,"slug":103,"title":104},"B0y1WBnOS32UYm7_kNLcPQ","trends","Trends",{"id":106,"slug":107,"title":108},"WBJ7GWfRQ1OSyt99QhgoVg","guides","Guides",{"id":18,"slug":19,"title":20},{"alt":10,"title":10,"focalPoint":111,"width":113,"height":114,"thumbnail":115,"small":116,"medium":117,"responsiveImage":118},{"x":112,"y":112},0.5,960,540,"https://www.datocms-assets.com/151374/1764884721-the-fyp-report.jpg?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1764884721-the-fyp-report.jpg?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1764884721-the-fyp-report.jpg?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":119,"webpSrcSet":69,"sizes":120,"src":121,"width":113,"height":114,"aspectRatio":122,"alt":10,"title":10,"base64":123,"bgColor":124},"https://www.datocms-assets.com/151374/1764884721-the-fyp-report.jpg?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 240w,https://www.datocms-assets.com/151374/1764884721-the-fyp-report.jpg?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 480w,https://www.datocms-assets.com/151374/1764884721-the-fyp-report.jpg?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 720w,https://www.datocms-assets.com/151374/1764884721-the-fyp-report.jpg?auto=format&fit=max&h=2440&q=85&w=2440 960w","(max-width: 960px) 100vw, 960px","https://www.datocms-assets.com/151374/1764884721-the-fyp-report.jpg?auto=format&fit=max&h=2440&q=85&w=2440",1.7777777777777777,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFgoLDhgQGA0WFRUVDQ0RFx8ZGCITFhUaHysjGh0oKRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBANHDscFhw1Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBAABBf/EACAQAAEEAQQDAAAAAAAAAAAAAAEAAgQFAxESQVETFSH/xAAXAQADAQAAAAAAAAAAAAAAAAACAwQB/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAIxEQH/2gAMAwEAAhEDEQA/AMK/mCbPaD2njXYvW7teEC/r8ceWC08onkcYG3X5oo8YUsEqjNjjynAdqI9HXMzyiXFWsxgO0//Z","#cee956",{"slug":126,"title":127,"date":128,"categories":129,"thumbnail":10,"thumbnailStyle":135},"to-ban-or-not-to-ban-our-take-on-how-marketers-should-be-thinking-about-tiktok","To Ban, or Not to Ban: Our Take on How Marketers Should Be Thinking About TikTok","2023-04-03",[130,131],{"id":18,"slug":19,"title":20},{"id":132,"slug":133,"title":134},"dejocGuSQ1is-VTx8SAXBQ","platform","Platform",{"id":136,"type":137,"title":127,"date":10,"logo":10,"bg":138,"color":10},"UXrFQRoDTAGdt7-8XvGBNg","thumbnail_event_block",{"hex":139},"#FF9C94",{"slug":141,"title":142,"date":143,"categories":144,"thumbnail":10,"thumbnailStyle":146},"featured-in-glossy-what-will-an-independent-yeezy-look-like","Glossy: What Will an Independent Yeezy Look Like?","2022-09-19",[145],{"id":14,"slug":15,"title":16},{"id":147,"type":85,"image":148,"photo":150,"logo":152,"bg":154},"QdGnRIHFT3GS0nND9Y3MHA",{"thumbnail":149},"https://www.datocms-assets.com/151374/1741134844-glossy-yeezy.png?auto=format&fit=max&h=600&q=85&w=700",{"url":151},"https://www.datocms-assets.com/151374/1741204735-kevin-goodwin.png",{"url":153},"https://www.datocms-assets.com/151374/1741892188-glossy-logo-edited.png",{"hex":93},{"relatedText":156},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://hinewengendata.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339432272]