[{"data":1,"prerenderedAt":156},["ShallowReactive",2],{"insight-quoted-in-digiday-kelly-dye-on-brands-hesitation-toward-snapchat":3},{"page":4,"related":95,"index":154},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":10,"categories":12,"contributors":21,"content":22,"thumbnailStyle":83,"schemaTypes":94,"schemaCustom":72,"faqs":10,"seo":10},"KFeFg1Q0TCKOt8MhkAay6Q","2025-03-17T03:17:07+00:00","2025-03-17T16:05:27+00:00","Digiday: Kelly Dye on Brands' Hesitation Toward Snapchat","quoted-in-digiday-kelly-dye-on-brands-hesitation-toward-snapchat",null,"2025-02-05",[13,17],{"id":14,"slug":15,"title":16},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":18,"slug":19,"title":20},"dejocGuSQ1is-VTx8SAXBQ","platform","Platform",[],{"value":23,"blocks":82},{"schema":24,"document":25},"dast",{"type":26,"children":27},"root",[28,36,40,50,69,73,78],{"type":29,"children":30},"paragraph",[31],{"type":32,"marks":33,"value":35},"span",[34],"emphasis","This blog summarizes an article from Digiday, published on February 5, 2025.",{"type":29,"children":37},[38],{"type":32,"value":39},"SEATTLE, WA - As TikTok faces regulatory scrutiny in the U.S., rival platforms like Snapchat are vying for ad dollars. However, marketers remain hesitant to invest heavily in Snapchat, even as the platform boasts strong Gen Z engagement and expanded monetization options.",{"type":29,"children":41},[42,44,48],{"type":32,"value":43},"According to Digiday, Snapchat highlighted a 40% year-over-year growth in creator content during its Q4 earnings report and positioned itself as a valuable alternative at the 2025 ANA Creator Marketing Conference. Despite these efforts, advertisers are still waiting for stronger performance metrics before reallocating significant budgets. ",{"type":32,"marks":45,"value":47},[46],"strong","“This is partially because our target audiences tend to lean harder in the millennial range, and Snap skews younger,”",{"type":32,"value":49}," explains Kelly Dye, VP of Influencer Strategy at New Engen.",{"type":29,"children":51},[52,54,67],{"type":32,"value":53},"Read the ",{"url":55,"meta":56,"type":63,"children":64},"https://digiday.com/marketing/marketers-remain-cautious-about-investing-in-snapchat-amid-tiktok-uncertainty/",[57,60],{"id":58,"value":59},"rel","noreferrer noopener",{"id":61,"value":62},"target","_blank","link",[65],{"type":32,"value":66},"full article",{"type":32,"value":68}," to learn more about why brands are hesitant to make big moves into Snapchat.",{"type":29,"children":70},[71],{"type":32,"value":72},"",{"type":29,"children":74},[75],{"type":32,"marks":76,"value":77},[46],"About Digiday",{"type":29,"children":79},[80],{"type":32,"value":81},"Digiday is a leading digital media publication covering the intersection of technology, media, and marketing. With in-depth reporting on industry trends, Digiday provides insights and analysis that help brands navigate the fast-evolving digital landscape.",[],{"id":84,"type":85,"image":86,"photo":88,"logo":90,"bg":92},"Fg1DOYuNQL-Q8t0pcAcKXg","thumbnail_media_mention_block",{"thumbnail":87},"https://www.datocms-assets.com/151374/1742181304-digiday-kelly-snapchat-february-2025.png?auto=format&fit=max&h=600&q=85&w=700",{"url":89},"https://www.datocms-assets.com/151374/1741207484-kelly-dye.png",{"url":91},"https://www.datocms-assets.com/151374/1741892294-digiday-logo-edited.png",{"hex":93},"#618C70",[],[96,109,124],{"slug":97,"title":98,"date":99,"categories":100,"thumbnail":10,"thumbnailStyle":105},"2024-holiday-guide-getting-prepared-for-q4","2024 Holiday Guide: Getting Prepared for Q4","2024-09-19",[101],{"id":102,"slug":103,"title":104},"WBJ7GWfRQ1OSyt99QhgoVg","guides","Guides",{"id":106,"type":107,"part":10,"year":108},"fzMNUDtPQ_SPdelLSo1HsA","thumbnail_holiday_guide_block","2024",{"slug":110,"title":111,"date":112,"categories":113,"thumbnail":10,"thumbnailStyle":119},"the-bill-that-could-ban-tiktok-has-been-signed-into-law-what-now","The Bill That Could Ban TikTok Has Been Signed Into Law. What Now?","2024-05-07",[114,118],{"id":115,"slug":116,"title":117},"LbuHh1WgRAydUNn_o9U0-w","tiktok","TikTok",{"id":18,"slug":19,"title":20},{"id":120,"type":121,"title":111,"date":10,"logo":10,"bg":122,"color":10},"TndFuDdbSvOAsLSSne85VQ","thumbnail_event_block",{"hex":123},"#CCE561",{"slug":125,"title":126,"date":10,"categories":127,"thumbnail":129,"thumbnailStyle":144},"caroline-levere-advertising-week-april-2026","Advertising Week: Caroline Levere on the Future of Creator Content",[128],{"id":14,"slug":15,"title":16},{"alt":10,"title":10,"focalPoint":130,"width":132,"height":133,"thumbnail":134,"small":135,"medium":136,"responsiveImage":137},{"x":131,"y":131},0.5,1170,600,"https://www.datocms-assets.com/151374/1777492615-advertising-week-thumbnail-april-2026.jpg?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1777492615-advertising-week-thumbnail-april-2026.jpg?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1777492615-advertising-week-thumbnail-april-2026.jpg?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":138,"webpSrcSet":72,"sizes":139,"src":140,"width":132,"height":133,"aspectRatio":141,"alt":10,"title":10,"base64":142,"bgColor":143},"https://www.datocms-assets.com/151374/1777492615-advertising-week-thumbnail-april-2026.jpg?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 292w,https://www.datocms-assets.com/151374/1777492615-advertising-week-thumbnail-april-2026.jpg?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 585w,https://www.datocms-assets.com/151374/1777492615-advertising-week-thumbnail-april-2026.jpg?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 877w,https://www.datocms-assets.com/151374/1777492615-advertising-week-thumbnail-april-2026.jpg?auto=format&fit=max&h=2440&q=85&w=2440 1170w","(max-width: 1170px) 100vw, 1170px","https://www.datocms-assets.com/151374/1777492615-advertising-week-thumbnail-april-2026.jpg?auto=format&fit=max&h=2440&q=85&w=2440",1.95,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgXCgoLDiAQDQ0NGRUWDREYFxoZHSIVFhUaHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAEBgEDBQD/xAAeEAABBAEFAAAAAAAAAAAAAAABAAIDEQQFISIxUf/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAP/EABsRAAEFAQEAAAAAAAAAAAAAAAABAgQRMSED/9oADAMBAAIRAxEAPwB01N7YxVoLGlHqo1iZ5k7WeJ3tIorJQ/KI5U0aGjjYK5AQZDzjjdSnwm6C69P/2Q==","#d5ac36",{"id":145,"type":85,"image":146,"photo":148,"logo":150,"bg":152},"agDXZkDsQIKYagUMaW7Lmg",{"thumbnail":147},"https://www.datocms-assets.com/151374/1777492615-advertising-week-thumbnail-april-2026.jpg?auto=format&fit=max&h=600&q=85&w=700",{"url":149},"https://www.datocms-assets.com/151374/1777492430-caroline-levere-transparent.png",{"url":151},"https://www.datocms-assets.com/151374/1741892274-advertising-week-logo-edited.png",{"hex":153},"#FAF2E8",{"relatedText":155},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://hinewengendata.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339431912]