[{"data":1,"prerenderedAt":170},["ShallowReactive",2],{"insight-quoted-in-digiday-kelly-dye-on-instagram-reels-growth-amid-tiktok-uncertainty":3},{"page":4,"related":97,"index":168},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":10,"categories":12,"contributors":21,"content":22,"thumbnailStyle":84,"schemaTypes":95,"schemaCustom":96,"faqs":10,"seo":10},"HE_Qauf3Rh2bPIlELfTifA","2025-03-17T02:59:09+00:00","2025-03-17T16:04:10+00:00","Digiday: Kelly Dye on Instagram Reels' Growth Amid TikTok Uncertainty","quoted-in-digiday-kelly-dye-on-instagram-reels-growth-amid-tiktok-uncertainty",null,"2025-02-13",[13,17],{"id":14,"slug":15,"title":16},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":18,"slug":19,"title":20},"LbuHh1WgRAydUNn_o9U0-w","tiktok","TikTok",[],{"value":23,"blocks":79},{"schema":24,"document":25},"dast",{"type":26,"children":27},"root",[28,36,46,49,53,72],{"type":29,"children":30},"paragraph",[31],{"type":32,"marks":33,"value":35},"span",[34],"emphasis","The following summarizes an article from Digiday, published on February 13, 2025.",{"type":29,"children":37},[38,40,44],{"type":32,"value":39},"SEATTLE, WA",{"type":32,"marks":41,"value":43},[42],"strong"," ",{"type":32,"value":45},"– As TikTok faces ongoing uncertainties, Instagram's Reels is experiencing a notable surge in content creation and audience engagement. Recent data indicates that creators are increasingly turning to Reels, potentially positioning Instagram as a primary beneficiary amid TikTok's challenges. Kelly Dye, VP of Influencer Strategy at New Engen, offers insight into this trend:",{"item":47,"type":48},"RZRt59GuTnepWV2kW4GI8g","block",{"type":29,"children":50},[51],{"type":32,"value":52},"This strategic approach underscores the importance of diversifying audience engagement methods, ensuring creators maintain strong connections regardless of platform uncertainties.",{"type":29,"children":54},[55,57,70],{"type":32,"value":56},"Explore the full article, ",{"url":58,"meta":59,"type":66,"children":67},"https://digiday.com/marketing/why-tiktoks-loss-might-be-instagrams-gain-as-reels-grows-in-content-and-audience/?utm_medium=email&utm_campaign=digidaydis&utm_source=daily&utm_content=250213",[60,63],{"id":61,"value":62},"rel","noreferrer noopener",{"id":64,"value":65},"target","_blank","link",[68],{"type":32,"value":69},"Why TikTok's Loss Might Be Instagram's Gain as Reels Grows in Content and Audience",{"type":32,"value":71},", on Digiday.\n",{"type":29,"children":73},[74,77],{"type":32,"marks":75,"value":76},[42],"About Digiday",{"type":32,"value":78},"\nDigiday is a leading digital media publication covering the intersection of technology, media, and marketing. With in-depth reporting on industry trends, Digiday provides insights and analysis that help brands navigate the fast-evolving digital landscape.",[80],{"id":47,"type":81,"quote":82,"cite":83},"quote_block","For those concerned about rebuilding their audience, collecting follower contact information through opt-in email tactics can be a useful strategy to stay connected with their community in the future.","Kelly Dye, VP of Influencer Strategy",{"id":85,"type":86,"image":87,"photo":89,"logo":91,"bg":93},"fVGw2PWbRlKFqfII_Tl3wQ","thumbnail_media_mention_block",{"thumbnail":88},"https://www.datocms-assets.com/151374/1741131518-digiday-cut-tiktok.png?auto=format&fit=max&h=600&q=85&w=700",{"url":90},"https://www.datocms-assets.com/151374/1741207484-kelly-dye.png",{"url":92},"https://www.datocms-assets.com/151374/1741892294-digiday-logo-edited.png",{"hex":94},"#CCE0D9",[],"",[98,127,151],{"slug":99,"title":100,"date":101,"categories":102,"thumbnail":112,"thumbnailStyle":10},"tiktok-year-in-review-2025","The FYP Report 2025: Your Complete TikTok Year in Review","2025-12-04",[103,107,111],{"id":104,"slug":105,"title":106},"B0y1WBnOS32UYm7_kNLcPQ","trends","Trends",{"id":108,"slug":109,"title":110},"WBJ7GWfRQ1OSyt99QhgoVg","guides","Guides",{"id":18,"slug":19,"title":20},{"alt":10,"title":10,"focalPoint":113,"width":115,"height":116,"thumbnail":117,"small":118,"medium":119,"responsiveImage":120},{"x":114,"y":114},0.5,960,540,"https://www.datocms-assets.com/151374/1764884721-the-fyp-report.jpg?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1764884721-the-fyp-report.jpg?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1764884721-the-fyp-report.jpg?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":121,"webpSrcSet":96,"sizes":122,"src":123,"width":115,"height":116,"aspectRatio":124,"alt":10,"title":10,"base64":125,"bgColor":126},"https://www.datocms-assets.com/151374/1764884721-the-fyp-report.jpg?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 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960px","https://www.datocms-assets.com/151374/1764884721-the-fyp-report.jpg?auto=format&fit=max&h=2440&q=85&w=2440",1.7777777777777777,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFgoLDhgQGA0WFRUVDQ0RFx8ZGCITFhUaHysjGh0oKRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBANHDscFhw1Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBAABBf/EACAQAAEEAQQDAAAAAAAAAAAAAAEAAgQFAxESQVETFSH/xAAXAQADAQAAAAAAAAAAAAAAAAACAwQB/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAIxEQH/2gAMAwEAAhEDEQA/AMK/mCbPaD2njXYvW7teEC/r8ceWC08onkcYG3X5oo8YUsEqjNjjynAdqI9HXMzyiXFWsxgO0//Z","#cee956",{"slug":128,"title":129,"date":130,"categories":131,"thumbnail":133,"thumbnailStyle":10},"camp-new-engen-2026-recap","Inside Camp New Engen 2026: Where Marketing Leaders Came to Think, Connect, and Recharge","2026-05-26",[132],{"id":14,"slug":15,"title":16},{"alt":134,"title":135,"focalPoint":136,"width":137,"height":138,"thumbnail":139,"small":140,"medium":141,"responsiveImage":142},"Camp New Engen 2026 banner hanging under string lights at an outdoor marketing summit at Calamigos Ranch in Malibu.","Camp New Engen 2026 Outdoor Event Banner at Calamigos Ranch",{"x":114,"y":114},4802,3427,"https://www.datocms-assets.com/151374/1779830883-jpeg-optimizer_campnewengen_0004.jpg?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1779830883-jpeg-optimizer_campnewengen_0004.jpg?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1779830883-jpeg-optimizer_campnewengen_0004.jpg?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":143,"webpSrcSet":96,"sizes":144,"src":145,"width":146,"height":147,"aspectRatio":148,"alt":134,"title":135,"base64":149,"bgColor":150},"https://www.datocms-assets.com/151374/1779830883-jpeg-optimizer_campnewengen_0004.jpg?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 610w,https://www.datocms-assets.com/151374/1779830883-jpeg-optimizer_campnewengen_0004.jpg?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 1220w,https://www.datocms-assets.com/151374/1779830883-jpeg-optimizer_campnewengen_0004.jpg?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 1830w,https://www.datocms-assets.com/151374/1779830883-jpeg-optimizer_campnewengen_0004.jpg?auto=format&fit=max&h=2440&q=85&w=2440 2440w,https://www.datocms-assets.com/151374/1779830883-jpeg-optimizer_campnewengen_0004.jpg?auto=format&dpr=1.5&fit=max&h=2440&q=85&w=2440 3660w","(max-width: 2440px) 100vw, 2440px","https://www.datocms-assets.com/151374/1779830883-jpeg-optimizer_campnewengen_0004.jpg?auto=format&fit=max&h=2440&q=85&w=2440",2440,1741,1.4012255617157865,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEA8TDhAQDg0NExISDRENFxUZGBYTIhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg4OHBANHDscFhwvLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABIAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAABQECBgT/xAAfEAACAwABBQEAAAAAAAAAAAAAAQIDBAYFERIyMzH/xAAZAQACAwEAAAAAAAAAAAAAAAABAwIEBgD/xAAZEQEAAwEBAAAAAAAAAAAAAAAAAQRRFAP/2gAMAwEAAhEDEQA/AEHHum27qu6Qwu6LoVngosY8WawVdpxHFm6t6FLxRX6KumMlswaMFKk4sDQci0R0ZUoRAXPvW0HNV+F37IgDKQK2v4IkAOhF/9k=","#cccf04",{"slug":152,"title":153,"date":154,"categories":155,"thumbnail":10,"thumbnailStyle":161},"snap-inc-selects-new-engen-to-lead-global-creative-across-u-s-and-international-m","Snap Inc. Selects New Engen to Lead Global Creative Across U.S. and International Markets","2025-10-30",[156,157],{"id":14,"slug":15,"title":16},{"id":158,"slug":159,"title":160},"SBVnlBKZQEKb1W3KJvwGww","press-release","Press Release",{"id":162,"type":163,"title":153,"date":154,"logo":10,"bg":164,"color":166},"cYubOp8CS9uVUgEYEL8ZHA","thumbnail_event_block",{"hex":165},"#242424",{"hex":167},"#FAF2E8",{"relatedText":169},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://hinewengendata.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339432016]