[{"data":1,"prerenderedAt":170},["ShallowReactive",2],{"insight-quoted-in-digiday-kevin-goodwin-on-the-platform-winners-of-2023":3},{"page":4,"related":107,"index":168},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":10,"categories":12,"contributors":21,"content":28,"thumbnailStyle":95,"schemaTypes":106,"schemaCustom":24,"faqs":10,"seo":10},"M1KER98rTnSBCaqD2y_PLw","2025-03-04T23:28:58+00:00","2025-03-17T16:08:02+00:00","Digiday: Kevin Goodwin on the Platform Winners of 2023","quoted-in-digiday-kevin-goodwin-on-the-platform-winners-of-2023",null,"2023-12-29",[13,17],{"id":14,"slug":15,"title":16},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":18,"slug":19,"title":20},"dejocGuSQ1is-VTx8SAXBQ","platform","Platform",[22],{"id":23,"custom":24,"existing":25},"KFJCCR4DRPqduV5K2WW-3A","",{"id":26,"name":27},"bHnz3bGHR0ydxMIFw2N6aQ","Kevin Goodwin",{"value":29,"blocks":90},{"schema":30,"document":31},"dast",{"type":32,"children":33},"root",[34,42,46,62,65,79,82],{"type":35,"children":36},"paragraph",[37],{"type":38,"marks":39,"value":41},"span",[40],"emphasis","*The following is a summary of an article originally published by Digiday on December 29th, 2023.",{"type":35,"children":43},[44],{"type":38,"value":45},"SEATTLE, WA - 2023 was a year of both growth and tumult for platforms. TikTok led the pack through continuous innovation, and smaller platforms like LinkedIn and Pinterest got ahead by leveling up their advertising services. On the other end of the spectrum lies Twitter/X, which steadily unraveled throughout the year, driving advertisers away from its platform.",{"type":35,"children":47},[48,60],{"url":49,"meta":50,"type":57,"children":58},"https://www.linkedin.com/in/kevin-goodwin-12b4243a/",[51,54],{"id":52,"value":53},"rel","noreferrer noopener",{"id":55,"value":56},"target","_blank","link",[59],{"type":38,"value":27},{"type":38,"value":61},", VP of Strategy at New Engen, spoke with Digiday about TikTok’s success in 2023:",{"item":63,"type":64},"fdsx7jK9RTmDujhNw5_dYg","block",{"type":35,"children":66},[67,69,77],{"type":38,"value":68},"Read the full article on ",{"url":70,"meta":71,"type":57,"children":74},"https://digiday.com/marketing/platform-winners-and-losers-of-2023/",[72,73],{"id":52,"value":53},{"id":55,"value":56},[75],{"type":38,"value":76},"Digiday",{"type":38,"value":78},".",{"type":35,"children":80},[81],{"type":38,"value":24},{"type":35,"children":83},[84,88],{"type":38,"marks":85,"value":87},[86],"strong","About Digiday",{"type":38,"value":89},"\nDigiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.",[91],{"id":63,"type":92,"quote":93,"cite":94},"quote_block","TikTok is an innovation machine. Every week we get a note about a new feature or product they’re rolling out, so there’s always something new to experiment with. This has really driven adoption and interest. It’s the number one platform clients bring up, even if it makes no sense for their business from an audience perspective — which tells me TikTok must be doing something right.","Kevin Goodwin, VP of Strategy",{"id":96,"type":97,"image":98,"photo":100,"logo":102,"bg":104},"caJmoOP3T32R0q4AAoeqMw","thumbnail_media_mention_block",{"thumbnail":99},"https://www.datocms-assets.com/151374/1741130888-digiday-phone-money.png?auto=format&fit=max&h=600&q=85&w=700",{"url":101},"https://www.datocms-assets.com/151374/1741204735-kevin-goodwin.png",{"url":103},"https://www.datocms-assets.com/151374/1741892294-digiday-logo-edited.png",{"hex":105},"#242424",[],[108,142,153],{"slug":109,"title":110,"date":10,"categories":111,"thumbnail":117,"thumbnailStyle":134},"new-engen-named-one-of-ad-age-best-places-to-work-2026","New Engen Named One of Ad Age’s Best Places to Work for 2026",[112,113],{"id":14,"slug":15,"title":16},{"id":114,"slug":115,"title":116},"X8w_7NaSR0O20sn8lR9DAA","awards","Awards",{"alt":10,"title":10,"focalPoint":118,"width":120,"height":121,"thumbnail":122,"small":123,"medium":124,"responsiveImage":125},{"x":119,"y":119},0.5,3750,2113,"https://www.datocms-assets.com/151374/1768943404-thumbnail_adage-best-places-to-work-2026.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1768943404-thumbnail_adage-best-places-to-work-2026.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1768943404-thumbnail_adage-best-places-to-work-2026.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":126,"webpSrcSet":24,"sizes":127,"src":128,"width":129,"height":130,"aspectRatio":131,"alt":10,"title":10,"base64":132,"bgColor":133},"https://www.datocms-assets.com/151374/1768943404-thumbnail_adage-best-places-to-work-2026.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 610w,https://www.datocms-assets.com/151374/1768943404-thumbnail_adage-best-places-to-work-2026.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 1220w,https://www.datocms-assets.com/151374/1768943404-thumbnail_adage-best-places-to-work-2026.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 1830w,https://www.datocms-assets.com/151374/1768943404-thumbnail_adage-best-places-to-work-2026.png?auto=format&fit=max&h=2440&q=85&w=2440 2440w,https://www.datocms-assets.com/151374/1768943404-thumbnail_adage-best-places-to-work-2026.png?auto=format&dpr=1.5&fit=max&h=2440&q=85&w=2440 3660w","(max-width: 2440px) 100vw, 2440px","https://www.datocms-assets.com/151374/1768943404-thumbnail_adage-best-places-to-work-2026.png?auto=format&fit=max&h=2440&q=85&w=2440",2440,1374,1.7747278750591577,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEICAgNDQ8LDg4NDQ0ODRYJDREYFx8ZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLBQYFEBAQEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABAEDB//EABsQAAEFAQEAAAAAAAAAAAAAAAIAAQMEESEV/8QAFQEBAQAAAAAAAAAAAAAAAAAAAAT/xAAUEQEAAAAAAAAAAAAAAAAAAAAA/9oADAMBAAIRAxEAPwDRZrIgOpL1GZ8T8tMTDrpXyonbdROvr2glFCK9EA4zqUH/2Q==","#b8cac3",{"id":135,"type":136,"logo":137,"bg":139,"badge":141},"IhaPsAKSQkaviDcOmmkpbw","thumbnail_award_block",{"url":138},"https://www.datocms-assets.com/151374/1768943083-adage-best-places-to-work-2026.png",{"hex":140},"#CCE0D9","Winner",{"slug":143,"title":144,"date":145,"categories":146,"thumbnail":10,"thumbnailStyle":148},"google-analytics-4-heres-what-metrics-are-changing","Google Analytics 4: Here's What Metrics Are Changing","2022-10-28",[147],{"id":18,"slug":19,"title":20},{"id":149,"type":150,"title":144,"date":10,"logo":10,"bg":151,"color":10},"CZkFpSXUQoirsblHAIKI_g","thumbnail_event_block",{"hex":152},"#CCE561",{"slug":154,"title":155,"date":156,"categories":157,"thumbnail":10,"thumbnailStyle":159},"martech360-interviews-justin-hayashi-ceo-of-new-engen","MarTech360 interviews Justin Hayashi, CEO of New Engen ","2022-12-28",[158],{"id":14,"slug":15,"title":16},{"id":160,"type":97,"image":161,"photo":163,"logo":165,"bg":167},"R1pW6u2QSTetqfj0a5EoMQ",{"thumbnail":162},"https://www.datocms-assets.com/151374/1742185461-martech360_justin-interview_blog-thumbnail.png?auto=format&fit=max&h=600&q=85&w=700",{"url":164},"https://www.datocms-assets.com/151374/1741204735-justin-hayashi.png",{"url":166},"https://www.datocms-assets.com/151374/1742183583-martech360-logo_b-w.png",{"hex":152},{"relatedText":169},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://hinewengendata.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339434873]