[{"data":1,"prerenderedAt":203},["ShallowReactive",2],{"insight-reuters-potential-tiktok-ban-sends-advertisers-scrambling":3},{"page":4,"related":128,"index":201},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":10,"categories":12,"contributors":21,"content":25,"thumbnailStyle":115,"schemaTypes":124,"schemaCustom":102,"faqs":10,"seo":125},"deqmaYP8ThqtlmkQdN_mKg","2025-03-05T00:25:21+00:00","2026-03-04T21:14:23+00:00","Reuters: Potential TikTok Ban Sends Advertisers Scrambling","reuters-potential-tiktok-ban-sends-advertisers-scrambling",null,"2023-03-23",[13,17],{"id":14,"slug":15,"title":16},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":18,"slug":19,"title":20},"LbuHh1WgRAydUNn_o9U0-w","tiktok","TikTok",[22],{"id":23,"custom":24,"existing":10},"TF2FK2stQ167aaJRGGQ2Ig","Adam Telian",{"value":26,"blocks":111},{"schema":27,"document":28},"dast",{"type":29,"children":30},"root",[31,39,57,61,65,68,72,86,99,103],{"type":32,"children":33},"paragraph",[34],{"type":35,"marks":36,"value":38},"span",[37],"emphasis","*The following is a summary of an article published by Reuters on March 23rd, 2023.",{"type":32,"children":40},[41,43,55],{"type":35,"value":42},"SEATTLE, WA - The potential ban of the viral app ",{"url":44,"meta":45,"type":52,"children":53},"http://tiktok.com/",[46,49],{"id":47,"value":48},"rel","noreferrer noopener",{"id":50,"value":51},"target","_blank","link",[54],{"type":35,"value":20},{"type":35,"value":56},", which has 150 million monthly users in the U.S., is causing advertisers to worry over what this could mean for the future of their marketing strategies. Lawmakers are pressuring the Biden administration to ban the app over concerns that Americans' user data could fall into the hands of the Chinese government.",{"type":32,"children":58},[59],{"type":35,"value":60},"While TikTok's representatives have been reassuring advertisers about their ongoing plans to safeguard American user data by storing it domestically, they are unable to provide precise details on how they will block U.S. user data from the Chinese government.",{"type":32,"children":62},[63],{"type":35,"value":64},"Adam Telian, New Engen's VP of Performance Marketing, weighs in:",{"item":66,"type":67},"SYf8oErLSuq93x519YUiMQ","block",{"type":32,"children":69},[70],{"type":35,"value":71},"Despite concerns, most advertisers have not changed their spending plans on TikTok. Advertisers using TikTok and seeing strong performance from their ads are recommended to stay the course.",{"type":32,"children":73},[74,76,84],{"type":35,"value":75},"Read the ",{"url":77,"meta":78,"type":52,"children":81},"https://www.reuters.com/technology/potential-tiktok-ban-sends-advertisers-scrambling-2023-03-23/",[79,80],{"id":47,"value":48},{"id":50,"value":51},[82],{"type":35,"value":83},"full article",{"type":35,"value":85},".",{"type":32,"children":87},[88,90,98],{"type":35,"value":89},"Want to learn more about how New Engen is navigating TikTok? Check out our ",{"url":91,"meta":92,"type":52,"children":95},"https://hinewengendata.com/insights/to-ban-or-not-to-ban-our-take-on-how-marketers-should-be-thinking-about-tiktok",[93,94],{"id":47,"value":48},{"id":50,"value":51},[96],{"type":35,"value":97},"recent article",{"type":35,"value":85},{"type":32,"children":100},[101],{"type":35,"value":102},"",{"type":32,"children":104},[105,109],{"type":35,"marks":106,"value":108},[107],"strong","About Reuters",{"type":35,"value":110},"\nReuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial, national, and international news to professionals via desktop terminals, the world's media organizations, industry events, and directly to consumers.",[112],{"id":66,"type":113,"quote":114,"cite":102},"quote_block","People are hesitant to make that commitment and investment at a time when they're not sure TikTok will still be around.",{"id":116,"type":117,"image":118,"photo":10,"logo":120,"bg":122},"Tr9j-HyuRMe1im7H4YgdCQ","thumbnail_media_mention_block",{"thumbnail":119},"https://www.datocms-assets.com/151374/1741134307-reuters-tiktok.png?auto=format&fit=max&h=600&q=85&w=700",{"url":121},"https://www.datocms-assets.com/151374/1741892348-reuters-logo-edited.png",{"hex":123},"#FAF2E8",[],{"title":126,"description":127,"image":10},"Potential TikTok Ban Has Advertisers Replanning | New Engen","Reuters recap on how a potential TikTok ban is forcing advertisers to rethink strategy, diversify channels, and prepare for fast media shifts.",[129,156,182],{"slug":130,"title":131,"date":132,"categories":133,"thumbnail":139,"thumbnailStyle":10},"june-tiktok-trends","June 2026 TikTok Trends: Viral Moments You Need to Know","2026-05-26",[134,138],{"id":135,"slug":136,"title":137},"B0y1WBnOS32UYm7_kNLcPQ","trends","Trends",{"id":18,"slug":19,"title":20},{"alt":140,"title":141,"focalPoint":142,"width":144,"height":145,"thumbnail":146,"small":147,"medium":148,"responsiveImage":149},"Bright yellow flip-flops on an upward arrow symbolizing rising TikTok trends in June 2025","Flip-Flopping Into the Trends: What’s Hot on TikTok This June",{"x":143,"y":143},0.5,1200,676,"https://www.datocms-assets.com/151374/1748967322-ne_blog_thumbnails_june_v1.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1748967322-ne_blog_thumbnails_june_v1.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1748967322-ne_blog_thumbnails_june_v1.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":150,"webpSrcSet":102,"sizes":151,"src":152,"width":144,"height":145,"aspectRatio":153,"alt":140,"title":141,"base64":154,"bgColor":155},"https://www.datocms-assets.com/151374/1748967322-ne_blog_thumbnails_june_v1.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 300w,https://www.datocms-assets.com/151374/1748967322-ne_blog_thumbnails_june_v1.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 600w,https://www.datocms-assets.com/151374/1748967322-ne_blog_thumbnails_june_v1.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 900w,https://www.datocms-assets.com/151374/1748967322-ne_blog_thumbnails_june_v1.png?auto=format&fit=max&h=2440&q=85&w=2440 1200w","(max-width: 1200px) 100vw, 1200px","https://www.datocms-assets.com/151374/1748967322-ne_blog_thumbnails_june_v1.png?auto=format&fit=max&h=2440&q=85&w=2440",1.7751479289940828,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgPEAoNDiQQDhMOGRENDQ4OFx8ZGBYVIhUaHysjGh0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7OzU7LzsvLy8vOzUvOzUvOy81Oy8vNS8vLy8vLzUvLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAFAwD/xAAeEAABBQACAwAAAAAAAAAAAAABAAIDBBFBgQUTFP/EABYBAAMAAAAAAAAAAAAAAAAAAAQFBv/EABsRAAICAwEAAAAAAAAAAAAAAAEDAAIREiEE/9oADAMBAAIRAxEAPwCEVf2yDU2PFtNbd4QTJXRvBCW++QVukT7aONx2R/mssVORDrNUROOFZSfK6V50rJilbdB2BstXY4n/2Q==","#05a5a7",{"slug":157,"title":158,"date":159,"categories":160,"thumbnail":166,"thumbnailStyle":10},"influencer-marketing-trends-june-2026","Influencer Marketing Trends: June 2026","2026-05-29",[161,165],{"id":162,"slug":163,"title":164},"EnfBBA40QlSAgNJtq952nQ","influencer-marketing-trends","Influencer Marketing Trends",{"id":135,"slug":136,"title":137},{"alt":167,"title":168,"focalPoint":169,"width":170,"height":171,"thumbnail":172,"small":173,"medium":174,"responsiveImage":175},"Illustration of social media engagement icons including chat bubbles, video posts, heart reactions, and thumbs-up reactions on a green background — influencer marketing trends June 2026","Influencer Marketing Trends June 2026",{"x":143,"y":143},1680,858,"https://www.datocms-assets.com/151374/1780088014-influencer-marketing-trends-blog-post-3.jpg?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1780088014-influencer-marketing-trends-blog-post-3.jpg?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1780088014-influencer-marketing-trends-blog-post-3.jpg?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":176,"webpSrcSet":102,"sizes":177,"src":178,"width":170,"height":171,"aspectRatio":179,"alt":167,"title":168,"base64":180,"bgColor":181},"https://www.datocms-assets.com/151374/1780088014-influencer-marketing-trends-blog-post-3.jpg?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 420w,https://www.datocms-assets.com/151374/1780088014-influencer-marketing-trends-blog-post-3.jpg?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 840w,https://www.datocms-assets.com/151374/1780088014-influencer-marketing-trends-blog-post-3.jpg?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 1260w,https://www.datocms-assets.com/151374/1780088014-influencer-marketing-trends-blog-post-3.jpg?auto=format&fit=max&h=2440&q=85&w=2440 1680w","(max-width: 1680px) 100vw, 1680px","https://www.datocms-assets.com/151374/1780088014-influencer-marketing-trends-blog-post-3.jpg?auto=format&fit=max&h=2440&q=85&w=2440",1.9580419580419581,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhAQDQgLCg0ODg0ODg0NDxENDREYFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDscFhw7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwQG/8QAGxAAAgIDAQAAAAAAAAAAAAAAAAMCEQESEzH/xAAXAQADAQAAAAAAAAAAAAAAAAADBAYC/8QAGhEAAgMBAQAAAAAAAAAAAAAAAgMAEjERBP/aAAwDAQACEQMRAD8A2zXZol7Z2L2qjRNyjt4S/nYquTSyHkYp2aAcpUaARaxVsgyIez//2Q==","#eb5a2f",{"slug":183,"title":184,"date":185,"categories":186,"thumbnail":189,"thumbnailStyle":10},"february-2026-tiktok-trends","February 2026 TikTok Trends: Viral Moments You Need to Know","2026-02-02",[187,188],{"id":135,"slug":136,"title":137},{"id":18,"slug":19,"title":20},{"alt":190,"title":191,"focalPoint":192,"width":144,"height":145,"thumbnail":193,"small":194,"medium":195,"responsiveImage":196},"ebruary 2026 TikTok trends blog cover featuring illustrated heart, envelope, and arrow graphics on teal background representing viral social media content and creator engagement","February TikTok Trends 2026",{"x":143,"y":143},"https://www.datocms-assets.com/151374/1770065160-ne_blog_thumbnails_february_v1-1.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1770065160-ne_blog_thumbnails_february_v1-1.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1770065160-ne_blog_thumbnails_february_v1-1.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":197,"webpSrcSet":102,"sizes":151,"src":198,"width":144,"height":145,"aspectRatio":153,"alt":190,"title":191,"base64":199,"bgColor":200},"https://www.datocms-assets.com/151374/1770065160-ne_blog_thumbnails_february_v1-1.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 300w,https://www.datocms-assets.com/151374/1770065160-ne_blog_thumbnails_february_v1-1.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 600w,https://www.datocms-assets.com/151374/1770065160-ne_blog_thumbnails_february_v1-1.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 900w,https://www.datocms-assets.com/151374/1770065160-ne_blog_thumbnails_february_v1-1.png?auto=format&fit=max&h=2440&q=85&w=2440 1200w","https://www.datocms-assets.com/151374/1770065160-ne_blog_thumbnails_february_v1-1.png?auto=format&fit=max&h=2440&q=85&w=2440","data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgUCgoRDhgQFxMNFB0VFhEYFxMlGBYfFhkmKysjJh0oHRUWMDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHBAQHDsoIig7Ozs7Ozs7OzsvNTs7OzsvOy87OzsvOzs7Oy8vLy8vOzsvOzsvOzUvLy8vOzsvLy87L//AABEIAA4AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBQABAv/EABwQAAICAwEBAAAAAAAAAAAAAAECAAMEESETBf/EABYBAAMAAAAAAAAAAAAAAAAAAAQFBv/EAB8RAAAFBAMAAAAAAAAAAAAAAAABAgMRBhIhMQQFB//aAAwDAQACEQMRAD8AsL7t08jGn5VdlJO4rYGldgw+Ln2hCNw54qjnBiT4C/KiQd6cgb0jGuKgyTCKci8ljJCEJ7yNhY+5QN5wkx//2Q==","#fd4e1a",{"relatedText":202},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://hinewengendata.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339434018]