[{"data":1,"prerenderedAt":167},["ShallowReactive",2],{"insight-the-current-alice-woo-2026-prediction-on-ai-powered-creative":3},{"page":4,"related":122,"index":165},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":11,"categories":27,"contributors":32,"content":33,"thumbnailStyle":107,"schemaTypes":118,"schemaCustom":21,"faqs":11,"seo":119},"Ee4lqLJGRZ-42EobRoO0NA","2026-01-05T20:51:31+00:00","2026-01-05T21:02:02+00:00","The Current: Alice Woo’s 2026 Prediction on AI-Powered Creative","the-current-alice-woo-2026-prediction-on-ai-powered-creative",{"alt":11,"title":11,"focalPoint":12,"width":14,"height":15,"thumbnail":16,"small":17,"medium":18,"responsiveImage":19},null,{"x":13,"y":13},0.5,1680,858,"https://www.datocms-assets.com/151374/1767646910-alice-woo_the-current-on-page-thumbnail.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1767646910-alice-woo_the-current-on-page-thumbnail.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1767646910-alice-woo_the-current-on-page-thumbnail.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":20,"webpSrcSet":21,"sizes":22,"src":23,"width":14,"height":15,"aspectRatio":24,"alt":11,"title":11,"base64":25,"bgColor":26},"https://www.datocms-assets.com/151374/1767646910-alice-woo_the-current-on-page-thumbnail.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 420w,https://www.datocms-assets.com/151374/1767646910-alice-woo_the-current-on-page-thumbnail.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 840w,https://www.datocms-assets.com/151374/1767646910-alice-woo_the-current-on-page-thumbnail.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 1260w,https://www.datocms-assets.com/151374/1767646910-alice-woo_the-current-on-page-thumbnail.png?auto=format&fit=max&h=2440&q=85&w=2440 1680w","","(max-width: 1680px) 100vw, 1680px","https://www.datocms-assets.com/151374/1767646910-alice-woo_the-current-on-page-thumbnail.png?auto=format&fit=max&h=2440&q=85&w=2440",1.9580419580419581,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFgoSFRAaDRAODh0NEhEVFxUZGBYVFhUaHysjHR0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAOHC8cFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAEBQYA/8QAHhAAAAYCAwAAAAAAAAAAAAAAAAEDBAURAgYSIjH/xAAWAQADAAAAAAAAAAAAAAAAAAACAwT/xAAYEQADAQEAAAAAAAAAAAAAAAAAARECA//aAAwDAQACEQMRAD8AkYKEUcr0YeI6maby7E1AzTpNx1Mg4x2J8b6uQDqnQ44Az8Rkg89GAuwSznNxZmMHZThDrDp//9k=","#03dbdb",[28],{"id":29,"slug":30,"title":31},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",[],{"value":34,"blocks":102},{"schema":35,"document":36},"dast",{"type":37,"children":38},"root",[39,61,74,78,81,85],{"type":40,"children":41},"paragraph",[42,47,58],{"type":43,"marks":44,"value":46},"span",[45],"emphasis","The following is a summary of an ",{"url":48,"meta":49,"type":53,"children":54},"https://www.thecurrent.com/culture-marketers-predict-streaming-measurement-ai-retail-2026",[50],{"id":51,"value":52},"target","_blank","link",[55],{"type":43,"marks":56,"value":57},[45],"article published by The Current",{"type":43,"marks":59,"value":60},[45]," on December 29, 2025.",{"type":40,"children":62},[63,67,69,72],{"type":43,"marks":64,"value":66},[65],"strong","SEATTLE, WA",{"type":43,"value":68}," – In a year-end feature by ",{"type":43,"marks":70,"value":71},[45],"The Current",{"type":43,"value":73},", New Engen’s Chief Creative Officer Alice Woo was one of 14 industry leaders invited to share predictions for 2026. Woo offered an insightful take on how AI is reshaping the creative process and what it means for brand competitiveness moving forward.",{"type":40,"children":75},[76],{"type":43,"value":77},"Rather than treat AI as just a backend tool, Woo envisions it becoming the engine behind fully integrated, insight-driven creative systems. These systems, she says, will continuously refresh content based on real-time performance data, creating a “regenerative loop” that’s far more adaptive than traditional campaign models.",{"item":79,"type":80},"CfCHcEOIRjGpp2WXNVPPlQ","block",{"type":40,"children":82},[83],{"type":43,"value":84},"For Woo, speed and adaptability aren’t just nice-to-haves—they’re critical differentiators in today’s crowded and fast-moving digital landscape. Brands that invest in these systems will not only outpace the competition but build moats that are hard to replicate.",{"type":40,"children":86},[87,89,96,98,100],{"type":43,"value":88},"Read the full article, ",{"url":48,"meta":90,"type":53,"children":92},[91],{"id":51,"value":52},[93],{"type":43,"marks":94,"value":95},[45],"14 Marketers Predict What’s Next for Streaming, Measurement, AI and Retail in 2026",{"type":43,"value":97},", on ",{"type":43,"marks":99,"value":71},[45],{"type":43,"value":101},".",[103],{"id":79,"type":104,"quote":105,"cite":106},"quote_block","Closed-loop, AI-powered creative systems will become the new competitive moat. The old cycle of ‘brief → produce → launch → react’ is too slow.","Alice Woo, Chief Creative Officer",{"id":108,"type":109,"image":110,"photo":112,"logo":114,"bg":116},"R-SgThCKScCdlVUS7d3Lww","thumbnail_media_mention_block",{"thumbnail":111},"https://www.datocms-assets.com/151374/1767645913-alice-woo_the-current-preview-tile.png?auto=format&fit=max&h=600&q=85&w=700",{"url":113},"https://www.datocms-assets.com/151374/1741204736-alice-woo.png",{"url":115},"https://www.datocms-assets.com/151374/1765256575-the-current-logo.png",{"hex":117},"#CCE0D9",[],{"title":120,"description":121,"image":11},"Alice Woo’s 2026 Prediction on AI Creative in The Current","In The Current, New Engen’s Alice Woo shares how AI-powered creative systems will drive speed, adaptability, and competitive advantage in 2026 and beyond.",[123,139,152],{"slug":124,"title":125,"date":126,"categories":127,"thumbnail":11,"thumbnailStyle":132},"new-engen-named-a-finalist-for-the-2022-google-premier-partner-of-the-year-awards","New Engen Named a Finalist for the 2022 Google Premier Partner of the Year Awards","2022-09-21",[128],{"id":129,"slug":130,"title":131},"X8w_7NaSR0O20sn8lR9DAA","awards","Awards",{"id":133,"type":134,"logo":135,"bg":137,"badge":138},"BUWixucaRGqNWRXQoDW77w","thumbnail_award_block",{"url":136},"https://www.datocms-assets.com/151374/1741892001-google-premier-partner-awards-logo-edited.png",{"hex":117},"Finalist",{"slug":140,"title":141,"date":142,"categories":143,"thumbnail":11,"thumbnailStyle":148},"guidance-for-brands-in-an-election-year","Strategy Briefing: Guidance for Brands in an Election Year","2024-04-09",[144],{"id":145,"slug":146,"title":147},"MRbbOcHbQoOkSXAsol9Qqw","pov","POV",{"id":149,"type":150,"title":141,"date":11,"logo":11,"bg":151,"color":11},"V_6J8km8RK2BtZSQqVyK-g","thumbnail_event_block",{"hex":117},{"slug":153,"title":154,"date":155,"categories":156,"thumbnail":11,"thumbnailStyle":161},"election-trends-to-watch-in-q3-and-what-brands-can-do-about-them","Election Trends to Watch in Q3, and What Brands Can Do About Them","2024-08-01",[157],{"id":158,"slug":159,"title":160},"DdmYL6JDTCeZK6CkPSX1eg","measurement","Measurement",{"id":162,"type":150,"title":154,"date":11,"logo":11,"bg":163,"color":11},"AE9ba01ERdW3zhT5EfJvwQ",{"hex":164},"#FAF2E8",{"relatedText":166},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://hinewengendata.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339429419]