[{"data":1,"prerenderedAt":316},["ShallowReactive",2],{"work-mondelez":3},{"page":4,"next":286},{"id":5,"published":6,"lastPublished":7,"slug":8,"title":9,"industries":10,"services":19,"featuredMedia":33,"intro":51,"blocks":66,"seo":281},"Qnjw00XxTI6EI4SpJD2IXg","2025-03-13T01:36:13+00:00","2026-04-24T18:30:59+01:00","mondelez","Mondelēz",[11,15],{"id":12,"slug":13,"title":14},"KplDUhgpRKmC5c8oAS01Fg","food-beverage","Food & Beverage",{"id":16,"slug":17,"title":18},"EXYQ8UpQQF6y-K5xABjuhA","cpg","CPG",[20,25,29],{"type":21,"id":22,"slug":23,"title":24},"service","eL_MSLaoRKG4ynQvDhW-fA","influencer","Influencer",{"type":21,"id":26,"slug":27,"title":28},"WwMP51v-Rd6h4auUEX_SOA","creator-for-commerce","Creator for Commerce",{"type":21,"id":30,"slug":31,"title":32},"AGUQhKnGSTWxJaq_kyUkkg","media","Media",{"id":34,"alt":35,"title":35,"focalPoint":36,"width":38,"height":39,"thumbnail":40,"small":41,"medium":42,"responsiveImage":43,"video":35},"TqhumPKfSkW68-v1EbOuyw",null,{"x":37,"y":37},0.5,1680,858,"https://www.datocms-assets.com/151374/1741963346-mondelez_1680x858.png?auto=format&fit=max&h=600&q=75&w=600","https://www.datocms-assets.com/151374/1741963346-mondelez_1680x858.png?auto=format&fit=max&h=900&q=75&w=900","https://www.datocms-assets.com/151374/1741963346-mondelez_1680x858.png?auto=format&fit=max&h=1500&lossless=false&q=75&w=1500",{"srcSet":44,"webpSrcSet":45,"sizes":46,"src":47,"width":38,"height":39,"aspectRatio":48,"alt":35,"title":35,"base64":49,"bgColor":50},"https://www.datocms-assets.com/151374/1741963346-mondelez_1680x858.png?auto=format&dpr=0.25&fit=max&h=2440&lossless=false&q=75&w=2440 420w,https://www.datocms-assets.com/151374/1741963346-mondelez_1680x858.png?auto=format&dpr=0.5&fit=max&h=2440&lossless=false&q=75&w=2440 840w,https://www.datocms-assets.com/151374/1741963346-mondelez_1680x858.png?auto=format&dpr=0.75&fit=max&h=2440&lossless=false&q=75&w=2440 1260w,https://www.datocms-assets.com/151374/1741963346-mondelez_1680x858.png?auto=format&fit=max&h=2440&lossless=false&q=75&w=2440 1680w","","(max-width: 1680px) 100vw, 1680px","https://www.datocms-assets.com/151374/1741963346-mondelez_1680x858.png?auto=format&fit=max&h=2440&lossless=false&q=75&w=2440",1.9580419580419581,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYLFR0WDRUNDh0VEhENFxUZGBYTFhUaIisjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHC8cFig7Oy8vLy8vLy8vLy8vNTUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABwIEBv/EACAQAAEEAQQDAAAAAAAAAAAAAAEAAgMEkQUREyESFSL/xAAWAQEBAQAAAAAAAAAAAAAAAAAEBQL/xAAYEQADAQEAAAAAAAAAAAAAAAABAgMAIf/aAAwDAQACEQMRAD8AXd+a7Oe4zhQbDa4gSwpq2tEpBnUYwq/qKnCfgYS6wCtsrQkZaOnlih2c0oWn1nToGb+LUKjMkLjMO7//2Q==","#3273fc",{"title":52,"subtitle":53,"text":54},"Season of Giving Campaign Sparks Consumer Connection","How an omnichannel strategy and creator partnerships drove holiday engagement.",{"value":55},{"schema":56,"document":57},"dast",{"type":58,"children":59},"root",[60],{"type":61,"children":62},"paragraph",[63],{"type":64,"value":65},"span","Mondelēz partnered with New Engen to launch the \"Season of Giving\" campaign, blending creator marketing, digital media, and a $100K donation to Feeding America. By tapping into holiday traditions and purpose-driven engagement, the campaign reached 875K+ consumers, achieved a 99% video completion rate, and delivered strong CTV ROAS.",[67,166],{"id":68,"type":69,"immerse":70,"inspire":79,"implement":88,"impact":138,"impactStats":147},"ZNb75lj1R2iV0eZXFo2jsQ","process_content_block",{"blocks":71,"value":72},[],{"schema":56,"document":73},{"type":58,"children":74},[75],{"type":61,"children":76},[77],{"type":64,"value":78},"What are the holidays without festive cookies and crackers? The holiday snack market rings in a whopping $8.1B, with cookies and crackers taking up a 29.3% share valued at $3.8B. To break through the noise, Mondelēz needed a unique omnichannel campaign that resonated with holiday shoppers. Mondelēz worked with New Engen to craft a strategy centered around charitable giving, new traditions, and recipe-focused content.",{"blocks":80,"value":81},[],{"schema":56,"document":82},{"type":58,"children":83},[84],{"type":61,"children":85},[86],{"type":64,"value":87},"The holidays are a treasured time for spreading happiness and new traditions. Mondelēz's \"Season of Giving\" campaign aimed to tap into this sentiment shared by consumers. New Engen and Mondelēz handpicked influencers to develop inspiring content as part of the 'Mondelēz Snack Squad.' The lineup included past Top Chef contestants, TikTok cake-making stars, and respected chefs, each representing a different snack profile (sweet, spicy, salty, nutty).",{"blocks":89,"value":126},[90],{"id":91,"type":92,"items":93},"KMU-gBjWQDeFrxeVbPOBKw","accordion_block",[94,98,102,106,110,114,118,122],{"id":95,"text":96,"title":97},"LuXHIs5yRnimP5nvRm2irA","\u003Cp>\u003Cspan>Content by the Snack Squad showcased delicious holiday recipes using Mondelēz products.\u003C/span>\u003C/p>","Creator Content",{"id":99,"text":100,"title":101},"W7Oph7U2TEOK3qQt5W29OQ","\u003Cp>\u003Cspan>A custom brand page and embedded media on Walmart Connect.\u003C/span>\u003C/p>","Walmart Onsite Media",{"id":103,"text":104,"title":105},"cSFwCUJnTL2qF3NjJuKSGg","\u003Cp>\u003Cspan>Mobile ads made buying featured ingredients a breeze.\u003C/span>\u003C/p>","High-Impact Shoppable Ads",{"id":107,"text":108,"title":109},"LiLYUA-oQuKCH-cWkEvA9w","\u003Cp>\u003Cspan>Mobile ads made purchasing featured ingredients seamless.\u003C/span>\u003C/p>","High-Impact Digital Media",{"id":111,"text":112,"title":113},"LKkBy1MaS8WlaLLPxVEH6g","\u003Cp>\u003Cspan>A $50,000 kitchen makeover sweepstakes incentivized engagement.\u003C/span>\u003C/p>","Giveaways",{"id":115,"text":116,"title":117},"ZpjOq23VTfe_x0l3G-_MXg","\u003Cp>Offsite digital ads expanded brand awareness beyond paid social efforts, targeting Walmart-verified shoppers with 1st-party data.\u003C/p>","Display & CTV",{"id":119,"text":120,"title":121},"VXuu9tKfT3ysPLJeQH7_qw","\u003Cp>\u003Cspan>Online pickup and delivery enabled consumers to try Mondelēz products.\u003C/span>\u003C/p>","Sampling",{"id":123,"text":124,"title":125},"UaU5IpRwQ0udweVphuaUAw","\u003Cp>\u003Cspan>A $100,000 donation to Feeding America embodied the “Season of Giving” message.\u003C/span>\u003C/p>","Charitable Giving",{"schema":56,"document":127},{"type":58,"children":128},[129,133,135],{"type":61,"children":130},[131],{"type":64,"value":132},"New Engen deployed a multifaceted campaign strategy, leveraging the below tactics to support Mondelēz’s business objectives during the holiday season.",{"item":91,"type":134},"block",{"type":61,"children":136},[137],{"type":64,"value":45},{"blocks":139,"value":140},[],{"schema":56,"document":141},{"type":58,"children":142},[143],{"type":61,"children":144},[145],{"type":64,"value":146},"The “Season of Giving” was the gift that kept on giving. 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